Barry Gordon

Current

Executive Director, Business Development at Group Health Cooperative
Owner at Barsuk Records, LLC

Past

Senior Strategy Director at Group Health Cooperative
E-Business Director at Group Health Cooperative
Internship at Tivoli Systems

Senior Consultant at MMC 20/20
Consultant at Deloitte Consulting

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Education

The University of Texas at Austin - The Red McCombs School of Business
Colorado College

Recommended

3 people have recommended Barry

Connections

80 connections

Industry

Hospital & Health Care

Websites

Barry Gordon’s Summary

Consumer Marketing & Business Development Executive with over 12 years of highly progressive experience driving strategic planning, product development, and innovative revenue generation campaigns for $1B+ industry-leading organizations. Proven expertise in deal negotiation, combined with a passion for structuring win-win cooperative marketing partnerships and strategic alliances. MBA and Big 4 Consulting credentials. Consummate strategic thinker able to successfully recruit, motivate, and lead high performing teams, in addition to supplying the creative, entrepreneurial attitude necessary to help companies "think big" and achieve major marketing breakthroughs.

• Business Development: Market Opportunity Sizing, Business Plan Creation, Business Model / Monetization Strategy, Team Leadership
• Product Development: Product Definition, Market Positioning, Competitor Assessment, New Product Launch
• Marketing Strategy: Market Segmentation Analysis, Pricing Strategy, Channel Marketing, Campaign Reporting & Measurement

Barry Gordon’s Specialties:

• Entrepreneurial Vision: Industry/Market Trends Analysis, Strategic Planning, Business Case Development, Executive Presentation
• Deal Negotiation: Deal Architecture & Contract Negotiation, Strategic Partnerships & Alliances, Vendor Relations
• Financial Analysis: P&L Forecasting, Predictive Modeling, Metric Development, Capital Requirements, Budget Tracking

Barry Gordon’s Experience

Executive Director, Business Development

Group Health Cooperative

(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)

January 2007 — Present (2 years 7 months)

• Manage $5-10M portfolio of new business ventures for this $2.5B healthcare organization
• Drive analysis of emerging market opportunities and create strategies for new lines of business
• Lead internal consulting group that manages the review, assessment, and launch of new bizdev initiatives
• Spearhead key contractual negotiations and manage 3rd party strategic partnerships and collaborations
Owner

Barsuk Records, LLC

(Partnership; 11-50 employees; Music industry)

September 2000 — Present (8 years 11 months)

• Strategic planning including the following activities: P&L / cash flow forecasting, business model development, distribution analysis and negotiation, and artist deal proposals
Senior Strategy Director

Group Health Cooperative

(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)

January 2005 — December 2006 (2 years)

• Appointed by CEO to lead a 12-18 month implementation for the major streams of work outlined in Group Health Cooperative’s three year business plan
• Led successful implementation of CRM frameworks for Customer Service and Technology-enabled Sales & Marketing
• Managed $8M organizational capital and operating budgets to ensure success through efficient use of internal and external project resources
E-Business Director

Group Health Cooperative

(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)

August 2001 — December 2004 (3 years 5 months)

• Created and led e-business department designed to focus on driving adoption of Web / EDI utilization across Group Health’s contracted provider community
• Achieved an estimated annual savings in excess of $2M within e-business group resulting from real-time enabled referral / claims outcomes via Web / EDI channels
• Managed implementation of several MyGroupHealth provider website applications coordinating both business and development resources to support statewide launch
• Conducted contracted provider online transactional needs assessment in order to support web development and adoption
Internship

Tivoli Systems

(Public Company; 10,001 or more employees; IBM; Computer Software industry)

January 2000 — May 2000 (5 months)

• Developed quantifiable marketing metrics and a marketing demand generation model to predict future sales outcomes
• Formulated methodology to calculate customer lifetime value for family of firm products
• Performed comprehensive analysis of effectiveness of US marketing campaign
Senior Consultant

MMC 20/20

(Privately Held; 11-50 employees; Computer Software industry)

October 1996 — April 1999 (2 years 7 months)

• Led product development for a software solution supporting Medicare Revenue Enhancement which represented approximately 80% of the company’s sales portfolio and $4 million in annual consulting fees
• Designed system solutions for Medicare HMOs to track and monitor government reimbursement and service utilization for specialized segments of Medicare membership
• Worked jointly with firm partners in developing launch strategies, product line marketing materials, positioning statements, and target mailing lists for potential clients
• Managed Revenue Enhancement projects involving enrollment, sales, claims recovery and financial reconciliation for large HMOs with estimated FY financial impact of $75M - $100M
Consultant

Deloitte Consulting

(Partnership; 10,001 or more employees; DC; Management Consulting industry)

May 1995 — October 1996 (1 year 6 months)

• Assisted in the development of national growth strategies and initiatives to support the program-wide rollout of a HMO’s portfolio of Medicare managed care products
• Designed system requirements and user specifications for the implementation of a statewide Medicare HMO sales & marketing lead tracking and enrollment system supporting over 100 representatives across 12 California sales territories
• Planned and executed regional direct mail campaigns operating as lead point of contact between Marketing Communications and senior management
• Performed assessment of regional campaign activities and related marketing tactics to determine optimal allocation of annual marketing budget across major media channels

Barry Gordon’s Education

The University of Texas at Austin - The Red McCombs School of Business

MBA , Marketing, Information Technology , 1999 — 2001
Colorado College

BA , Economics , 1990 — 1994

Distinction in Economics