
GM Corporate Affairs, IOT Infrastructure & Energy Services(JV of Indian Oil Corporation and Oiltanking GmbH,Hamburg)
Bombay Area, India

GM Corporate Affairs, IOT Infrastructure & Energy Services(JV of Indian Oil Corporation and Oiltanking GmbH,Hamburg)
Bombay Area, India
Strategic communications &brand management & policy * Agency selection *Budgeting and expense control *Strategic and market planning*Planning and delivery of communications campaign-internal and external*Relationship management*Agency vendor development and management *Corporate identity programme*Corporate collaterals*Market Research and competitive intelligence *Project management*Sales promotion and loyalty programs*Event, exhibitions and road shows management *content management- editorial and creative writing, house journal English & Hindi, press release, chairman’s statement, product literature, corporate brochure, films, AV, presentations, web site, multimedia , press articles *Media and investor relations * Regional and National advertising* Merchandising and retailing *international marketing * Online/interactive web advertising * technical writing* IT marketing
Ashim Ganguly is a Post Graduate in Marketing Management from MONIRBA University of Allahabad, Allahabad. He has a diverse and rich work experience of more than 20 years in varied sectors/industries both manufacturing & service.Ashim started his career with Shilpi Advertising in 1987 and has worked with companies like Sista/Saatchi & Saatchi, ACC, Pal Peugeot, Bridgestone,Torrent International ,Ideasfoundry,Bimsym ebusiness Solutions,ICFAI Business School,Ahmedabad,Happeninc Crompton Greaves Ltd and Indian Oiltanking . In his last assignment, as Head of Corporat Communications at Crompton Greaves a multilocational electrical engineering company.During his career, Ashim has successfully managed entire spectrum of Communications and brand management functions in multinational, multi-cultural, multi-divisional and multi-locational organizations as head of Marcom and Corporate Communications in MNC and large Indian business houses.
Have worked across various industries -advertising, services, manufacturing, and industrial Products, Oil and Gas,electrical engineering,EPC and Upstream,FMCG, automobile, automotive, financial products and pharmaceuticals (International relationship marketing) and IT software content BPO services.Now also in corporate affairs on strategy and coordination and Ex Asst to MD/CEO.
(Oil & Energy industry)
May 2008 — Present (1 year 3 months)
Head of Corporate Communications and CSR for IOT and its group of companies in India and abroad. Looking after the complete image and reputation management of the group- PR,Media relations,web,advertising ,CSR inititaives ,internal communications etc.Interact with Oiltanking Germany on group communications.
Assist the CEO and MD in all staff works ,corporate affairs,business development,corporate strategy and group coordination.
(Privately Held; 1001-5000 employees; Oil & Energy industry)
November 2007 — May 2008 (7 months)
Head of Corporate Communications and CSR for IOT and its group of companies in India and abroad. Looking after the complete image and reputation management of the group- PR,Media relations,web,advertising ,CSR inititaives ,internal communications etc.
(Public Company; Electrical/Electronic Manufacturing industry)
June 2005 — October 2007 (2 years 5 months)
No 2 in the department with current responsibility of corporate communications at corporate headquarters like budgeting,planning,Thapar group relations,group identity,communications strategy,brand management and architecture development, risk management,reputation management.
(Educational Institution; 11-50 employees; Education Management industry)
October 2003 — June 2005 (1 year 9 months)
Teaching Full time MBA program in marketing with specialization in retail and brand management,MDPs etc,writing cases,research
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
November 2002 — June 2005 (2 years 8 months)
Heading brand consultancy,online marketing,SEO,web content,marketing consultancy,marcom,brand loyalty programs and CRM
(Oil & Energy industry)
2004 — 2005 (1 year)
(Public Company; 1001-5000 employees; Pharmaceuticals industry)
August 2000 — December 2001 (1 year 5 months)
Heading brand management and communications actvities with business development support for internnational operations like new business ventures and marketing
(Electrical/Electronic Manufacturing industry)
1997 — 2000 (3 years)
(Public Company; 501-1000 employees; Automotive industry)
August 1997 — July 2000 (3 years)
Heading the corporate communications,marketing communications function of the company.Also working with the Asia Pacific division of Bridgestone Corporation.
(Public Company; 1001-5000 employees; Automotive industry)
May 1996 — July 1997 (1 year 3 months)
No1 person in public relations working on advertising brands management,internal communications and media relations and incharge of market research and competitive intelligence
(Public Company; 10,001 or more employees; Building Materials industry)
April 1991 — July 1996 (5 years 4 months)
No 1 person in corporate communications advertising,brand management,public relations,internal communications of ACC and the group of cos,JVs,Worked on cross functional team on setting up Bridgestone India and japan Synthetic Rubber project with Haldia Petrochemical project.
(Oil & Energy industry)
1991 — 1996 (5 years)
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
September 1988 — April 1991 (2 years 8 months)
Client servicing/engagement,advertising,brand management,worked on launching JL Morison -Nivea,Indian oil Servo,ATV Projects-IPO,Lakhanpal National-Novino Gold & Flashlight launch,UTI -launched UGS 2000,UTI 64 and CGGF, corporate positioning,Makuni Solmex ( pencils & stationery),
(Marketing and Advertising industry)
September 1988 — April 1991 (2 years 8 months)
Client servicing/engagement,advertising,brand management,worked on launching JL Morison -Nivea,Indian oil Servo,ATV Projects-IPO,Lakhanpal National-Novino Gold & Flashlight launch,UTI -launched UGS 2000,UTI 64 and CGGF, corporate positioning,Makuni Solmex ( pencils & stationery),
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 1987 — September 1988 (1 year 4 months)
ClientServicing,account planning ,business development,market research/survey,consumer studies,-Air Canada,Handloom House,Jansatta launch in Mumbai,IPCL IPO,ACC IPO,
MBA , Marketing , 1983 — 1986
MBA , Marketing , 1983 — 1985
MA I , Economics , 1982 — 1983
BSc , Physics , 1980 — 1982
SSC , Science , 1978 — 1980
ICSE , Science , 1966 — 1980
Reading on management-advertising,communications,brands,writing,teaching & talks on management,brands,advertising and communications.Research on brands and communications.
Indian Forum of Corporate Communicators(IFCC,MONIRBA Alumni Association,St Patricks Alumni International,Advertising Club of Bombay,Indian Society of Advertisers,Western India Automobile Association,patricks@yahoogroups.com,burnpurites@yahoogroups.com,prpoint
1st in Certificate in Advertising from Indian Society of Advertisers,2nd in FT-Business` Standard Corporate Challenge,4th National Competition for Young Managers ( AIMA-West Zone)