Ashesh Mazumdar

Ashesh Mazumdar

Manager at Nielsen

Location
Greater New York City Area
Industry
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Ashesh Mazumdar know in common
  • Get introduced to Ashesh Mazumdar
  • Contact Ashesh Mazumdar directly

View Ashesh's full profile

Ashesh Mazumdar's Overview

Current
Past
Education
  • St. Mary's (I.C.S.E)
Connections

449 connections

Websites

Ashesh Mazumdar's Summary

Specialties

Social Media Marketing & Research, Sales, CPG Marketing, Business Development.

Ashesh Mazumdar's Experience

Manager Client Services

Nielsen

Public Company; 10,001+ employees; Information Services industry

May 2014Present (6 months)

Analyst

Nielsen

Public Company; 10,001+ employees; Information Services industry

March 2013Present (1 year 8 months) Greater New York City Area

Analyst II

NM Incite

Privately Held; 201-500 employees; Market Research industry

June 2011February 2013 (1 year 9 months)

Developed weekly social media report for JP Morgan Chase’s credit card division using Nielsen research methodology and McKinsey Consulting insight analysis and recommendation frameworks.
Seized an opportunity to present to the Social Intelligence Manager at JP Morgan Chase, resulting in me developing and presenting the complete report thereafter.
Spearheaded NM Incite’s pilot “Work Force Optimization” project by developing training frameworks and manuals; the efficiencies created helped reduce U.S. Analyst time by 13 hours and improve margins by 20%.
Assisting Rapid Response Team to provide quick turnaround reports for potential and existing clients, thereby developing social media knowledge on various sectors.

Educational Institution; 1001-5000 employees; Higher Education industry

August 2010May 2012 (1 year 10 months)

MBA in Marketing & Strategy & Entrepreneurship

Marketing & Strategy Intern

PerioSciences

Privately Held; 11-50 employees; Health, Wellness and Fitness industry

20102011 (1 year)

Conducted market research on social media usage patterns of various businesses to help develop PerioScience’s social media strategy for reaching doctors, potential sales force and end users.
Designed and created dynamic Facebook page supplemented by Twitter feed for generating interest regarding brand.
Collaborated with non-profit partner to educate end users on link between oral care and overall health by creating awareness campaign via educational website and linking relevant articles through social media channels.

Sole Proprietorship; 11-50 employees; Import and Export industry

January 2009July 2010 (1 year 7 months)

Led the international airport clearance operations with a team of 5 direct reports and systemized workflow by integrating various preemptive processes and scenarios to increase productivity by 50%.
Structured and supervised the clearance process for Vodafone Groups $6 mil. telecom equipment, focusing on continuous improvement in efficiency and thereby providing savings to client.
Conducted market research & analysis for evaluating different geographic and client segments for the company to target, findings resulted in the entry of the company into 2 new geographies.
Designed comprehensive presentation modules for potential clients using a mix of PowerPoint, personal interaction and referrals that led to the acquisition of 4 clients accumulating to over $100,000 worth of revenue.
Initiated development of interactive website to enhance customer service experience by providing them 24 hour access to crucial information and status updates.

Marketing Executive

Godrej Sara Lee Ltd.

Privately Held; 501-1000 employees; Consumer Goods industry

January 2008December 2008 (1 year)

Implemented the mega activation program, 'Dhoni Style 11' in association with MTV across seven cities in India.
Conceptualized and implemented the youth activation program at Malhar, the city's biggest student festival.
Evolved packaging design theme for Brylcreem Hair Gels range of products. The theme was implemented in the big ticket launch of 'Brylcreem Hybridz'.
Initiated the digital media strategy for Brylcreem. Appraised the top 4 digital media agencies. Presented an overall report with a complete S.W.O.T. analysis for each and suggestions for way forward.
Analyzed and recommended the concept of 'Brylcreem for women'. The concept is presently being evaluated through consumer testing.

Senior Executive

Godrej Properties

Public Company; 51-200 employees; Real Estate industry

May 2007December 2007 (8 months)

Primary responsibility included the complete Marketing, Administration, Sales, & After Sales of the project.
Key project managed 'Godrej Coliseum' - Godrej's foray into the commercial property segment in Mumbai.
Compiled research project on 'Second Home Market'.
Key changes initiated include -
Fortnightly review meeting, to ease the bottlenecks in the information flow and smoothen the project management process
Customer Feedback, to enhance customer relationships with present and future customers
Customer Follow up, to enable quick turnaround time on customer inquiries and complaints.

Ashesh Mazumdar's Languages

  • Hindia

    (Native or bilingual proficiency)
  • Marathi

    (Native or bilingual proficiency)
  • Spanish

    (Elementary proficiency)

Ashesh Mazumdar's Skills & Expertise

  1. Market Research
  2. Customer Relations
  3. Product Development
  4. PowerPoint
  5. Social Media Marketing
  6. Research
  7. Analysis

Ashesh Mazumdar's Education

Southern Methodist University - Cox School of Business

MBA, Marketing & Strategy & Entrepreneurship

20102012

University of Mumbai

Master of Commerce, Banking & Finance

20072009

Jai Hind College

Bachelor Management Studies, Marketing

20042007

St. Mary's (I.C.S.E)

19922002

Ashesh Mazumdar's Additional Information

Websites:
Interests:

Social Media, Technology, Music, Luxury Brands, Cricket

Groups and Associations:

Dallas Business Club, Cox MBA Marketing Club, Cox MBA Strategy & Entrepreneurship Club

Contact Ashesh for:

  • career opportunities
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Ashesh Mazumdar’s full profile to...

  • See who you and Ashesh Mazumdar know in common
  • Get introduced to Ashesh Mazumdar
  • Contact Ashesh Mazumdar directly

View Ashesh's full profile

Viewers of this profile also viewed...