Arthur Z. Savitt

Current

CEO/Owner at WAC Survey and Strategic Consulting
CEO/Owner at Zeus Apollon Software Consulting, LLC

Education

Washington University in St. Louis
Columbia University in the City of New York
New School University

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Connections

348 connections

Industry

Market Research

Websites

My Company

Arthur Z. Savitt’s Summary

Arthur Z. Savitt’s Specialties:

Expert in strategic/tactical market research. Experienced in all types of market research studies across all product-service categories. Served major Fortune 500 Corporations and Advertising Agencies. Innovative researcher having developed cutting edge systems such as EQ Brand Equity Modeling, MapTest, Unique ClusterA, an eclectic approach towards cluster segmentation, Viscera, an emotional measurement system and ConceptCluster, an approach towards product concept response based segmentation

Arthur Z. Savitt’s Experience

CEO/Owner

WAC Survey and Strategic Consulting

(Market Research industry)

2002 — Present (7 years)

WAC Survey and Strategic Consulting, LLC is among the foremost custom market research firms, specializing in cutting edge strategic and evaluative studies: tracking, brand equity, market segmentation; concept and product optimization, line extension/flanker opportunities, advertising effectiveness, brand loyalty and customer satisfaction, early adoption/innovation, price optimization, logo, name and package testing, spokesperson evaluation. Strongest analytics and reporting, providing strategic road-mapping and opportunity analyses, uncovering most potent branding and new product positioning options. Global studies in over 120 countries; consumer and B2B.

Recently introduced sports marketing practice (www.wacsurveysportsmarketing.com)

Pioneering in cutting edge methodologies and technologies including web usability monitoring; variations on ethnographics; new product and positioning ideation using synectics; customer insights using semiotics; blog analysis and tracking; buzz metrics; twitter customer insights; twitter ad testing.

Visit our website at www.wacsurvey.com. RFP's/RFQ's to asavitt@wacsurvey.com or jfrisch@wacsurvey.com
CEO/Owner

Zeus Apollon Software Consulting, LLC

(Computer Software industry)

January 2001 — Present (8 years 7 months)

Z.A. Software specializes in the beta-testing and optimization (product and all marketing mix components) of software for the following industries: artificial intelligence; accounting and taxation; banking and financial services; insurance; biotechnology; real estate; security; videogames; education; e-learning; gambling and casinos; graphic design; hospital administration; human resources; legal; law enforcement; restaurants; telecommunications; think tanks; writing and editing.