Arnaud Jougla

Current

• CRM Manager at Louis Vuitton - LVMH Group

Past

• Marketing Manager at Disneyland Resort Paris
• Responsable Marketing at Disneyland Paris
• Responsable Marketing at Euro Disney

• Marketing and Sales Coordinator at Disneyland Resort Paris
• Press and Promotion Marketing Coordinator at Walt Disney Parks & Resorts

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Education

• ESSEC - ESSEC Business School
• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

Recommended

1 person has recommended Arnaud

Connections

147 connections

Industry

Leisure, Travel & Tourism

Arnaud Jougla’s Summary

MARKETING SKILLS

Direct Marketing & Internet
● Creation and optimization of mailings targeting up to 1 million contacts; set-up of
annual action plans: marketing briefs, printing, sending, analysis of return on investments, key learning’s; strategical recommendations
● E-mailing targeting up to 600k clients coordination: briefs, ROI analysis
● Disney client’s database optimisation for the French market: key figures monitoring, external database rental, e-mail addressee’s enrichment campaign
● Disneylandparis.fr and seasonal Internet mini-site (Christmas, Halloween…) updates: unique visitors and sales analysis, content and special offers definition
● Participation in the launch of 3 Internet sites and 1 blog for the French market
● Coordination of affiliation program, search marketing and on-line advertising

Loyalty:
● Management of a 100k Annual Pass holders’ portfolio (card giving a one year access and advantages at Disneyland); evolution: +72% increase in 2 years
● Creation and set-up of acquisition, loyalty and renewal strategies to develop Annual Pass program; in charge of a 800k € budget
● Synergy developments with the food, merchandise and hotels divisions: privileges and discounts set-up, tests and new product analysis
● Costs, revenues and attendance at the Disney parks optimization; sales evolution analysis on the different distribution channels: on-site and off-site ticket outlets, Internet, phone and mail order; competition analysis

Communication:
● Promotional documents creation (brochures, posters, flyers…) for consumers and trade marketing, training of the sales team
● Advertising campaign follow-up; agencies creative brief, geo-marketing analysis
● Special events and press trip organization from 20 to 3 000 guests
● Daily press office activities and media value calculation: mailings, press releases, pictures, promotional videos, competition

Arnaud Jougla’s Experience

• CRM Manager

  Louis Vuitton - LVMH Group

  (Privately Held; 10,001 or more employees; Luxury Goods & Jewelry industry)

  June 2007 — Present (2 years 6 months)

• Marketing Manager

  Disneyland Resort Paris

  (Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)

  January 2003 — May 2007 (4 years 5 months)

• Responsable Marketing

  Disneyland Paris

  (Leisure, Travel & Tourism industry)

  2002 — 2007 (5 years )

• Responsable Marketing

  Euro Disney

  (Leisure, Travel & Tourism industry)

  2001 — 2007 (6 years )

• Marketing and Sales Coordinator

  Disneyland Resort Paris

  (Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)

  January 2002 — July 2002 (7 months)

• Press and Promotion Marketing Coordinator

  Walt Disney Parks & Resorts

  (Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)

  January 2001 — July 2001 (7 months)

Arnaud Jougla’s Education

• ESSEC - ESSEC Business School

  1998 — 2002

• University of North Carolina at Chapel Hill - Kenan-Flagler Business School

  1 Semester 2001 — 2001

Additional Information

Arnaud Jougla’s Interests:

LANGUAGES and COMPUTER SKILLS French: Native English: Fluent German: Intermediate Spanish: Elementary Computer skills: Word, Excel, Power Point, Internet

Arnaud Jougla’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch