Commercial Director at GEA do Brasil Intercambiadores Ltda.
Brazil
- Current
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- Commercial Director at GEA do Brasil Intercambiadores Ltda.
- Past
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- General Manager at Sonoco For-PLas
- General Manager For Plas at Sonoco
- General Director at Menshen do Brasil
- Commercial Manager at Alcan Packaging Cebal
- Business Manager at Metalpack Embalagens
- Export Sales Manager at Cofap
- Education
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- Escola de Administração Mauá
- Universidade Paulista
- Recommended
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4 people have recommended Armando - Connections
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101
connections
- Industry
- Mechanical or Industrial Engineering
Armando Farhate’s Summary
More than 18 years of successful experience at leadership positions and as main executive of industrial companies, and at areas of Sales / Business, Marketing, Purchasing, Import and Export developed at national and multinational companies such as GEA Group, Sonoco Products, Menshen – LUKAD Group, Alcan Group / Cebal Brasil / Metalpack Embalagens and Cofap Group.
Highly skilled for leading industrial and commercial operations with net income around R$ 170 million / year and teams of more than 400 employees, having been General Manager at Sonoco For-Plas and at Menshen.
Professional focused on the obtaining of win-win solutions through systemic thinking, deep knowledge of the different areas of the company and the market, besides continuous customer focus.
Recognized performance as participative leader focused on the continuous human development, integration and commitment of teams with various hierarchic levels and cultures.
Skilled relationship with board members and shareholders, improved during several presentations in Brazil and abroad.
Dominium of strategic and tactical planning assuring effectiveness at the evaluation, prospecting and analysis of target markets and customers globally, having conquered preferred supplier positions at key customers.
Great negotiation skills, with direct role at the leading and development of industrial projects, merges, partnerships, acquisitions and joint ventures, and on crisis management.
Project management for building and refurbishment of industrial equipment and installations.
Development of quality management systems compliant to ISO 9000, QS 9000, GMP and AQF.
Fluent in English, Spanish, Italian, German and French.
Overseas Trips: USA, Italy, France, Germany, Sweden, Spain, Argentina, Mexico, Venezuela, Peru, Colombia, India and China.
Armando Farhate’s Specialties:
• Manage industrial and commercial operations.
• Eliminating conflict, build teams and restructure.
• Bring the whole organization to focus on the customer.
• Fidelize customers and open new markets.
• Talk easily to audiences of any nationality and culture, and all hierarchical levels.
• Manage mergers, acquisitions and joint ventures.
• Planning strategies and tactics with systemic vision and focus on results.
• Manage projects of investment from beginning to end.
Armando Farhate’s Experience
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Commercial Director
GEA do Brasil Intercambiadores Ltda.
(Public Company; 201-500 employees; Mechanical or Industrial Engineering industry)
April 2008 — Present (1 year 9 months)
Responsible for all sales and sales engineering activities of the company, reporting to the General Manager.
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General Manager
Sonoco For-PLas
(Public Company; 201-500 employees; Packaging and Containers industry)
August 2006 — December 2007 (1 year 5 months)
Packaging manufacturer – plastic injection and blow molding, Sealed Safe metallic ends and composite cans, with 450 employees and net sales of R$ 100 million/yr. Belongs to Sonoco Products, North American multinational with net sales above US$ 3.7 billion/yr.
• I restructured the company’s industrial area, leaded the review of all internal procedures and consolidated the sales office with the plant. As a result, there was a drastic improvement of the customer satisfaction indicators, a 5% reduction on fixed costs in spite of inflation, and 19% increase on OEE.
• I leaded the process of installing a composite can line, being successful on obtaining import licenses for several used equipment. The good management of the project cost allowed the acquisition of many new equipments without exceeding the budget, improving OEE by 30% and reducing changeover time by 20%. -
General Manager For Plas
Sonoco
(Public Company; 10,001 or more employees; Packaging and Containers industry)
August 2006 — December 2007 (1 year 5 months)
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General Director
Menshen do Brasil
(Privately Held; 11-50 employees; Packaging and Containers industry)
October 2004 — April 2006 (1 year 7 months)
Packaging manufacturer – plastic closures, with 40 employees and net sales of R$ 8 million/yr. Belongs to the LUKAD Group, German multinational with net sales of € 100 million/yr.
• I leaded the implementation of the ISO 9000:2000 quality system in less than four months, obtaining the certification by DQS without any major non-conformity.
• I restructured completely the management team and the plastic injection plant physical infrastructure, increasing OEE by 15%, reducing spoilage and rejection by 50% each and the valid customer claims by 90%. -
Commercial Manager
Alcan Packaging Cebal
(Public Company; 10,001 or more employees; Packaging and Containers industry)
November 2000 — October 2004 (4 years )
Packaging manufacturer with 300 employees and net sales of R$ 60 million/yr. Belongs to Alcan, Canadian multinational with net sales of € 25 billion.
• I closed a new supply agreement with the company’s main customer, including the transfer of the industrial facility to a new site at the Northeast region. The deal was closed six months before the end of the previous agreement and increased the profitability by 15% and the contractual term by 50%.
• I managed the creation and implementation of the business plan for the launch of a new product line, securing 40% market share already at the first year of production, generating differentiation through the offer of innovative solutions and establishing commercial relationship with the three main players of the target market.
• I leaded the project to implement special plastic tubes for J&J. The technical and marketing releases were obtained before the deadline and the launch happened free of unforeseen events. -
Business Manager
Metalpack Embalagens
(Privately Held; 501-1000 employees; Packaging and Containers industry)
June 1998 — November 2000 (2 years 6 months)
Brazilian packaging company, with 750 employees and net sales of R$ 60 million/yr.
• I coordinated the process of acquisition of Metalpack by Cebal (Pechiney Group) obtaining the results targeted by the local shareholders (financial and type of transaction). I kept the company operational without disruptions, including the receiving of the “Supply of the Year” award from our main customer.
• I wrote the quality system procedures for all commercial areas and worked on the system integration, actively contributing for obtaining the ISO 9002 certification within the time schedule, at the first audit performed and without any major non conformity.
• I created and implemented the price policy and the computerized price calculation system, improving the time to market of the commercial team, increasing sales to B/C customers by 15% and improving the profitability of the product mix. -
Export Sales Manager
Cofap
(Privately Held; 5001-10,000 employees; Automotive industry)
August 1988 — March 1998 (9 years 8 months)
Metallurgical auto parts company, manufacturer of shock absorbers & struts, gas springs and sintered parts, with 8,100 employees and net sales around US$ 800 million/yr.
• I conceived, developed and implemented a market intelligence system. Created and managed a strategic planning meeting routine which generated industrial investments, partnerships and technology agreements abroad, highlighting a greenfield plant in the USA.
• I negotiated the supply of suspension systems for Fiat Italy in record time, with the SOP in less than 30 days. Thus, Cofap became the sole suspension supplier homologated by Fiat Italy for developing country applications.
Armando Farhate’s Education
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Escola de Administração Mauá
MBA , Business Administration , 1998 — 1998
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Universidade Paulista
Mechanic Engineer , Engineering , 1983 — 1987
Additional Information
Armando Farhate’s Interests:
scuba diving, formula one racing, cars, motorcycles
Armando Farhate’s Groups:
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EN - Executive Networking -
DBM Brasil -
Ética - Profissionais Éticos
Armando Farhate’s Contact Settings
Interested In:
- new ventures
- expertise requests
- reference requests
- getting back in touch
