University of Leeds
Advertising & Marketing
Looking for a Marketing Executive role
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Advertising & Marketing
• Optimised the company website (on-site search functionality, product specifications, photographs).
• Analysed company performance on Amazon and SEO/ PPC performance.
• Generated various reports for the sales and merchandising teams.
• Tested emails.
• Monthly and quarterly statistics and reports for affiliates (Reuters, CFA, Die Bank, L'Agefi etc).
• Created quarterly marketing collateral on key company statistics for clients.
• Promoted the company to the Russian audience through online and offline tools.
• Translated Russian client marketing documentation and website content including articles.
• Monitored Russian media on financial topics.
• Managed PPC activities for the Russian market through an agency.
• Created and ran acquisition and retention email campaigns.
• Posted on social media (Twitter, Facebook, LinkedIn).
• Created, set up and monitored online advertising campaigns.
• Client liaison/ servicing: communicating with clients and partners.
• Providing advice on project and questionnaire requirements.
• Survey scheduling, setup and monitoring.
• Data checking and manipulating.
• Data analysis and reporting.
• Assisted the marketing team making bookings for an international risk management conference in Moscow.
• Called clients, providing necessary information and reminders about the nature of the conference.
• Researched potential attendees and organised meetings to gain interest.
• Researched risk management contacts within large Russian companies to build a new contacts database.
• Researched banking sector to find potential external clients for the Training Services team.
• Acted as key contact for press, prospective clients & buyers to generate sales, provide quotes/ samples.
• Assisted in planning and management of corporate events.
• Organised market research projects to meet company needs with strict deadlines as dictated by CEO.
• Proposed and developed a marketing strategy and communications campaign, which was implemented.
• Provided catalogue recommendations and designed content management for the company website.
• Created and supported the sales database.
• Researched and analysed different loyalty programmes of other banks through primary research.
• Presented the findings of the proposed programme in different languages to managers.
• Based on my work, the new loyalty programme has been introduced.
• Orchestrated a major customer attitude survey. Designed and personally distributed the questionnaire.
• Collected and analysed data in Excel, forming a significant contribution towards the project success.
• Represented the bank at promotional events, actively communicating with customers and visitors.
• Created marketing leaflets and other printed materials for these events.
• As a result, educational loan sales targets were achieved.
• Coordinated client documentation and supported the customer database.
• Worked with customer claims via telephone, occasionally assisting clients at the branch.
• All targets were achieved by completion of the internship.
• As a result, I was offered an internship in the Marketing Department.
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