LinkedInArina Fedorenko

Arina Fedorenko

Looking for a Marketing Executive role

London, United Kingdom
Marketing and Advertising
  1. The Handpicked Collection,
  2. eFinancialCareers,
  3. ABPI
  1. University of Leeds

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University of Leeds

University of Leeds

Advertising & Marketing

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eCommerce Marketing Executive

The Handpicked Collection
(4 months)London, United Kingdom

• Optimised the company website (on-site search functionality, product specifications, photographs).
• Analysed company performance on Amazon and SEO/ PPC performance.
• Generated various reports for the sales and merchandising teams.
• Tested emails.

Marketing Executive

(1 year 8 months)London, United Kingdom

• Monthly and quarterly statistics and reports for affiliates (Reuters, CFA, Die Bank, L'Agefi etc).
• Created quarterly marketing collateral on key company statistics for clients.
• Promoted the company to the Russian audience through online and offline tools.
• Translated Russian client marketing documentation and website content including articles.
• Monitored Russian media on financial topics.
• Managed PPC activities for the Russian market through an agency.
• Created and ran acquisition and retention email campaigns.
• Posted on social media (Twitter, Facebook, LinkedIn).
• Created, set up and monitored online advertising campaigns.

Database Administrator

(1 month)London, United Kingdom

Project Manager

Lightspeed Research
(4 months)London, United Kingdom

• Client liaison/ servicing: communicating with clients and partners.
• Providing advice on project and questionnaire requirements.
• Survey scheduling, setup and monitoring.
• Data checking and manipulating.
• Data analysis and reporting.

Client Support Assistant

Moody's Analytics
(1 month)London, United Kingdom

• Assisted the marketing team making bookings for an international risk management conference in Moscow.
• Called clients, providing necessary information and reminders about the nature of the conference.
• Researched potential attendees and organised meetings to gain interest.
• Researched risk management contacts within large Russian companies to build a new contacts database.
• Researched banking sector to find potential external clients for the Training Services team.

Marketing & Communications Assistant

Grays of London
(6 months)

• Acted as key contact for press, prospective clients & buyers to generate sales, provide quotes/ samples.
• Assisted in planning and management of corporate events.
• Organised market research projects to meet company needs with strict deadlines as dictated by CEO.
• Proposed and developed a marketing strategy and communications campaign, which was implemented.
• Provided catalogue recommendations and designed content management for the company website.
• Created and supported the sales database.

Marketing Coordinator

Société Generale Group
(1 year 4 months)

• Researched and analysed different loyalty programmes of other banks through primary research.
• Presented the findings of the proposed programme in different languages to managers.
• Based on my work, the new loyalty programme has been introduced.
• Orchestrated a major customer attitude survey. Designed and personally distributed the questionnaire.
• Collected and analysed data in Excel, forming a significant contribution towards the project success.
• Represented the bank at promotional events, actively communicating with customers and visitors.
• Created marketing leaflets and other printed materials for these events.
• As a result, educational loan sales targets were achieved.

Branch/ Client Support Assistant Intern

Société Generale Group
(7 months)

• Coordinated client documentation and supported the customer database.
• Worked with customer claims via telephone, occasionally assisting clients at the branch.
• All targets were achieved by completion of the internship.
• As a result, I was offered an internship in the Marketing Department.


  • Market Research
  • Email Marketing
  • Google Analytics
  • Social Media Marketing
  • Data Analysis
  • SPSS
  • Omniture
  • Online Research
  • Banking
  • German
  • French
  • Online Advertising
  • Partnership Marketing
  • Customer Service
  • CheetahMail
  • HTML
  • PPC
  • Dreamweaver
  • Kenshoo
  • Website Updating
  • Magento
  • Web Content
  • Site Search Optimisation
  • On-page Optimisation
  • See 9+  See less


State University Higher School of Economics

MA, Marketing

State University Higher School of Economics

BA, Management


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