Aparna Kar

Current

Global Working Member at Tripura Talents

Past

Market Research Analyst at DERS an alternative energy firm
Academic projects at Duke Medical Center
Information Systems project at Sullivan & McLaughlin Companies

Technical Associate at Innodata Isogen
Marketing Communications Consultant at a state owned website for mass media
Research at Central Forensic Lab
Marketing Communications Consultant at Insignia

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Education

University Of Massachusetts

Recommended

2 people have recommended Aparna

Connections

66 connections

Industry

Marketing and Advertising

Websites

My Blog

Aparna Kar’s Summary

EDUCATION: Master of Business Administration (Marketing), University Of Massachusetts, Boston, MA (Dec 2009), Current GPA: 4.0

WORK HISTORY
• Editor in a Knowledge Process Outsourcing firm for clients such as American Institute of Physics (AIP) and World Textile Association (WTA) project (4/06-8/07).

• Marketing Communications Consultant for a state owned website for mass media (www.tripurainfo.com) (1/05-4/06). Increased tourism and attendance to a cultural heritage site in North Tripura, India, by devising marketing plan within budget and time constraints.

• Marketing Communications Consultant for Insignia, Noida, India that ran Personality Development Programs (PDP) (1/04-3/04). Managed critical consulting engagements and built strategic relationships with the clients. Monitored improvised teaching tools.

INTERNSHIPS
• Internship at an alternative energy firm (DERS) as a Market Research Analyst, which included competitor analysis, and devising a business plan (5/09).
• Internship at a Management Consulting firm for business development and territory management of Verizon FiOS and Quill Office Supplies by individual and B2B Marketing respectively (6/08).

Aparna Kar’s Specialties:

academic, b2b, books, business development, columnist, com, competitive analysis, consulting, counseling, criminal justice, crisis management, customer relations, database administration, economics, editing, english, erp, financial, focus, functional, german, hindi, macromedia director, management consulting, market planning, marketing, marketing communications, microsoft office, scheduling, strategic development, teaching, territory management, writing,

Aparna Kar’s Experience

Global Working Member

Tripura Talents

(Marketing and Advertising industry)

September 2007 — Present (2 years 3 months)

ACHIEVEMENTS
Author of the book titled 'The Day I was Proven Wrong.'
Regular columnist at tripurainfo.com (previous employer) and for other mass media.
Business Global Working Member for Tripura Talents. Responsibilities include recruiting new members, providing career counseling to students, considering financial aid opportunities, setting determining criteria.
Vice President, Online Communications for Graduate Business Association, UMass Boston. Responsibilities include maintaining internal and external communications with the student community. Creating and scheduling, maintaining the student database and the Facebook group for GBA. My student community outreach strategy has resulted in 200% increase in attendance; With more than 110,000 hits on Sitemeter and recipient of Brilliante Weblog award for 2008, Floggers' award and an award of excellence from The Shameless Lions Writers Circle.
Market Research Analyst

DERS an alternative energy firm

(Marketing and Advertising industry)

June 2009 — August 2009 (3 months)

which included competitor analysis, and devising a business plan (5/09).
Internship at a Management Consulting firm for business development and territory management of Verizon FiOS and Quill Office Supplies by individual and B2B Marketing respectively
Academic projects

Duke Medical Center

(Marketing and Advertising industry)

January 2009 — May 2009 (5 months)

helped to develop software to improve accuracy by 78% for paternal testing and criminal justice of the 14 loci test.

ACADEMIC PROJECTS
Operations Management project on increasing the efficiency of the ER; Focus group project on Consumer Behavior in Social Media Marketing (4/09).
Devised a Media Plan and Integrated Marketing Communications Report for Graduate Business Association (GBA) at UMass Boston to increase student involvement
Information Systems project

Sullivan & McLaughlin Companies

(Marketing and Advertising industry)

January 2008 — May 2008 (5 months)

included recommendations for updating their database and for their software vendors ConEst and Spectrum. Alternative strategy also included developing an ERP solution; Organizational Analysis project included recommendations to Dr. William Kiernan, Director of Institute for Community Inclusion (ICI), on strategic development, process reviews and redesign to implement improvements and change for the Business Development Group (BDG
Technical Associate

Innodata Isogen

(Marketing and Advertising industry)

April 2006 — September 2007 (1 year 6 months)
Marketing Communications Consultant

a state owned website for mass media

(Marketing and Advertising industry)

January 2005 — April 2006 (1 year 4 months)

Increased tourism and attendance to a cultural heritage site in North Tripura, India, by devising marketing plan within budget and time constraints.
Research

Central Forensic Lab

(Biotechnology industry)

March 2005 — May 2005 (3 months)

Made extensive research and analysis into databases for Central Forensic Laboratory
Marketing Communications Consultant

Insignia

(Partnership; Marketing and Advertising industry)

January 2004 — March 2004 (3 months)

Managed critical consulting engagements and built strategic relationships with the clients. Monitored improvised teaching tools.

Aparna Kar’s Education

University Of Massachusetts

MBA , Marketing , 2007 — 2009

Activities and Societies:

Vice President Online Communications for Graduate Business Association (GBA)

Additional Information

Aparna Kar’s Websites:

My Blog

Aparna Kar’s Groups:

San Francisco American Marketing Association (SFAMA)
Pharmaceutical Marketing
Consultants Network
eMarketing Association Network
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
BayBiopharma
Biotech & Pharma Professionals Network
SACRAMENTO BUSINESS NETWORK
The ADVERTISING Club (New York)
NorCal BMA (Northern California Business Marketing Association)
Worldwide Recruitment Manager Network >100K€+ Job Network for all Mid/Senior Level Professionals
CALIFORNIA (CA) BUSINESS NETWORK