Antony Mayfield

Current

• VP, Head of Social Media at iCrossing

Education

• University of Sussex

Recommended

17 people have recommended Antony

Connections

500+ connections

Industry

Public Relations and Communications

Websites

• My Website
• My Company
• Brighton Photo Biennial

Antony Mayfield’s Summary

My professional interest and expertise is in the web: media, culture and commerce.

More generally I am interested in the wider social, political, economic and commercial implications of online culture.

I work for iCrossing, a major independent digital agency with 600+ staff in the UK, USA and Germany, where I head up the company's approach to social media.

I also write about media, marketing, communications and social media on my personal blog at www.antonymayfield.com and iCrossing UK's Connect blog (connect.icrossing.co.uk).

Professional experience:

Public relations consultant: the majority of my career has been spent as a corporate and brand communications specialist in the technology, media and telecom (TMT) sector.

Clients I have worked with include Vodafone, Sony PlayStation, Fujitsu Services, Fujifilm, Microsoft, Dell, Hewlett Packard and Reed Business Information and O2.

I hold a strong belief in the potential of communications to make a decisive contribution to the performance of businesses and organisations.

Agencies I have worked at in the past are Harvard Public Relations, part of Bell Pottinger Group, Midnight Communications, Text 100, AUGUST ONE Communications and Willoughby Public Relations.

Antony Mayfield’s Specialties:

Social computing
Social media (blogs, wikis, online communities)
Search engine marketing
Search engine optimisation (SEO)
Online communications
Online PR / public relations
Strategy
Campaign management
Media relations
Research
TMT sector (Technology, Media & Telecom)

Antony Mayfield’s Experience

• VP, Head of Social Media

  iCrossing

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  July 2006 — Present (3 years 1 month)

  iCrossing, formerly Spannerworks in the UK, is an international digital marketing company. Its connected digital marketing programmes combine Paid Search, Natural Search, Social Media, Content, Display and User Experience to create digital marketing strategies..

Additional Information

Antony Mayfield’s Websites:

• My Website
• My Company
• Brighton Photo Biennial

Antony Mayfield’s Interests:

Social media, blogs, wikis, online communities, web 2.0, media, film, crime fiction, TV drama, photography.