
CFO and CRO GE Capital Bank Brazil
Brazil

CFO and CRO GE Capital Bank Brazil
Brazil
I am currently an expatriate CFO for GE Capital Bank Brazil in São Paulo managing 35 people and a $1.1BN USD asset bank with a diversified mix (Sales Finance, Personal Loans, Payroll Deduction Loans, Auto Loans, Bank Cards) and 85 branches that will deliver $278 MM USD Revenues in 2008 (27% growth from prior year).
Before I lived 3 and ½ years in Mexico City working for GE Capital Bank Mexico. Started there as the FP&A and Pricing Manager (2005) and got promoted to be the CFO for the Bank Consumer Finance Products in 2007 (a $0.9BN USD Portfolio that delivered $11.3 MM USD Earnings in 2007). I have a Bachelor in Business and Administration from the "Universidade Internacional Portugal" and a Post Graduation in Managerial Skills from the "Tecnológico de Monterrey" University of Mexico.
I have been growing my career in GE for the past 9 years. Started in GE Fleet Services Portugal (3 and a ½ years) as a Key Account and moved to a Sales Manager role where I led and promoted commercial relationships with companies such as Bayer, Merck and Siemens. After I was invited to move back to a finance role as the Strategic Pricing Leader for GE Consumer Finance Portugal (3 years) where I developed and introduced Personal Loans, Mortgage (Home Lending and Mortgage refinancing) and Debt Consolidation products. I was also the Finance Project Leader for the business Data Warehouse implementation.
Before GE I first started my career in Arthur Andersen (2 years) where I learned and developed my Controllership knowledge in local and US GAAP having provided financial services to various local and multinational companies such as Shell and GE.
I am fluent in Portuguese, English and Spanish and I have a good working knowledge of French. I am also Quality trained and certified and I have been a member in various due diligence processes such as the “BAC Credomatic” deal in Central America.
I am looking to continue my career growth as an expatriate for the following years.
* Non-negotiable integrity and compliance values.
* Excellent coordinating and leading skills.
* Excellent written and verbal presentation skills.
* Strong understanding of taxes structures.
* Demonstrated ability to manage projects from inception through completion.
* Very strong team building and influencing skills for results achievement with a drive in challenging the status quo.
* Demonstrated management skills including experience with multicultural teams.
* Portuguese CPA
(Financial Services industry)
July 2008 — Present (1 year 6 months)
I am currently an expatriate CFO and CRO for GE Capital Bank Brazil in São Paulo managing 56 people and a $1BN USD asset bank with a diversified mix (Sales Finance, Personal Loans, Payroll Deduction Loans, Auto Loans, Bank Cards) and 85 branches that delivered $261 MM USD Revenues in 2008 (19% growth from prior year)
(Financial Services industry)
2008 — 2009 (1 year )
(Public Company; 10,001 or more employees; GE; Financial Services industry)
February 2007 — June 2008 (1 year 5 months)
* Promoted to CFO for the Consumer Finance Products company as a direct report to the Latam CFO and CEO of the bank with full responsibility on all Finance related activities (from Controllership to Planning and Pricing) on a 0.9BN USD Portfolio (Bank Cards, Commercial Back Financing, Sales Finance, Personal Loans, Payroll Deduction Loans) that delivered 11.3 MM USD Earnings in 2007
(Privately Held; 10,001 or more employees; Financial Services industry)
January 2005 — January 2007 (2 years 1 month)
* Direct report to the CFO and CEO with the responsibility for all Planning and Pricing Related activity for the Bank.
* Managed a team of 15 people (with various Cultural backgrounds: Italy, Canada, Uruguay, Mexico) to deliver 31 MM USD NI in 2005 (231% growth from 2004) and 41 MM USD NI in 2006 (32% growth from 2005) with a total of 2.1 BN USD Net Earning Assets (87% growth from 2004) that cover all of the consumer products:
* Mortgage Lending Portfolio of 1,114 MM USD (6 products).
* Bank Cards Portfolio of 210 MM USD (7 products).
* Sales Finance Portfolio of 206 MM USD (2 products).
* Personal Loans Portfolio of 55 MM USD (2 products).
* Auto Loans Portfolio of 204 MM USD (2 products).
* Commercial Back Financing Portfolio of 320 MM USD (1 products).
(Financial Services industry)
2005 — 2007 (2 years )
(Financial Services industry)
2005 — 2007 (2 years )
(Public Company; 10,001 or more employees; GE; Financial Services industry)
2005 — 2007 (2 years )
(Public Company; 10,001 or more employees; GE; Financial Services industry)
2002 — 2005 (3 years )
(Public Company; 10,001 or more employees; Financial Services industry)
September 2002 — December 2004 (2 years 4 months)
Summary:
* CFO Direct Report with full responsibility on all Pricing related activity on a 500 MM USD Portfolio.
* Developed and introduced the Personal Loans, Mortgage (Home lending and Mortgage Refinancing) and Debt Consolidation Products during 2003 and 2004
* Project Leader for the implementation of the Portuguese business Data Warehouse
Main Activities:
* Customer and Product Profitability Tracking
* Competitive Data Collection & Interpretation
* Define and oversee Pricing Approval Process
* Customer Segmentation & Segment Analysis
* Lead, Develop & Track Margin Erosion Containment Projects.
* Correct / Improve Cost Assumptions Going Into Quotations.
* Continuous Improvement in Processes, Metrics & Performance
* Work with business senior management team to identify, plan and implement improvement projects and increase overall profitability
* Manage Team to achieve all of the above
(Privately Held; 10,001 or more employees; Financial Services industry)
May 1999 — September 2002 (3 years 5 months)
* Sales Manager Direct Report
* Senior Key Account for 1/3 off GE Fleet Services Portugal key customers (e.g. Citibank, Bayer, Lilly Farma
Sailing, Windsurfing, Ski, Soccer, Golf.
Awards (2005): GE Money Mexico Award in recognition for contribution and effort on achieving the 2005 business Goals
Awards (2006): Americas Award in recognition for outstanding contributions to the business; Sponsored to attend the "Post Graduation in Leadership Abilities" at the “INSTITUTO TECNLÓGICO DE MONTERREY“, MEXICO CITY CAMPUS