Annette Bax

Annette Bax

Communicatiestrateeg ai at Aegon

Utrecht Area, Netherlands
Public Relations and Communications

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Annette Bax's Overview

  • Communicatiestrateeg ai at Aegon
  • co-worker at ForceFive
  • Owner at Annette Bax Communication Management
  • Communications Manager ai at KPN
  • Senior Manager Internal Communications ai at ABN AMRO Bank N.V.
  • Partner at Byce
  • Manager Communicatie ai at ING
  • Manager Communicatie at Achmea Zorg
  • Manager Corporate Communication ai at Yacht
  • Manager Communication ai at ING
  • Manager Corporate Communications ai at Randstad
  • Manager Corporate Communication ai at Randstad Holding
  • Manager Internal Corporate Communications at Delta Lloyd
  • Consultant at Berenschot
  • Projectsecretaris HST-Oost at Nederlandse Spoorwegen
  • Trainee at ABN AMRO

500+ connections


Annette Bax's Summary

Experienced Corporate Communications Manager

- Broad experience in strategy & implementation for complex and sensitive change projects.
- Internal comms in relation to Reputation Management (connecting inside-outside world).
- Internal branding.
- Developing/managing/coaching the comms department.

Strong in concepts and execution.
Strong in stakeholder management, analytical, sharp and diplomatic.
Reaches targets and goals/results.

Annette Bax's Experience

Communicatiestrateeg ai


Public Company; 10,001+ employees; AEG; Financial Services industry

April 2014Present (6 months)



March 2013Present (1 year 7 months)


Annette Bax Communication Management

August 2003Present (11 years 2 months)

Interim Corporate Communications, Change Management
Internal & External Communications

Communications Manager ai


Public Company; 10,001+ employees; KPN; Telecommunications industry

March 2013January 2014 (11 months)

- Internal branding of CIO and CISO office
- Positioning and create internal awareness regarding cybersecurity

Senior Manager Internal Communications ai


Privately Held; 10,001+ employees; Banking industry

May 2011April 2012 (1 year) Amsterdam Area, Netherlands

- Projectlead Business Principles; an international project for integrity & ethics.
- Made & implement projectplan for internal communication/branding to all managers and employees.



Privately Held; 1-10 employees; Management Consulting industry

January 2011September 2011 (9 months)

Manager Communicatie ai


Public Company; 10,001+ employees; Banking industry

July 2010December 2010 (6 months)

- Management of the comms department.
- Internal branding.
- Internal comms to employees for new organizational structure.

Manager Communicatie

Achmea Zorg

Privately Held; 10,001+ employees; Insurance industry

20092010 (1 year)

- Professionalization of the communications department.
- Made yearplan for internal and external communications and set goals.
- Worked with lean for staffing organizations.

Manager Corporate Communication ai


Public Company; 1001-5000 employees; RAND; Staffing and Recruiting industry

20072008 (1 year)

- Restructured the Marketing and Communications team.
- Define internal and external M&C strategy and budgets.
- Responsible for all marketing communications (offline/online) for brand Yacht.
- Developed improved internal communication structure and means (intranet, magazine, employee meetings).

Manager Communication ai


Public Company; 10,001+ employees; Banking industry

March 2005February 2007 (2 years)

- Internal and external communication outsourcing Ops & IT Banking in the Netherlands, Belgium, Poland.
- Stakeholder management for Management ING, HR, Group Communications and align managers.
- Organize employee meetings, newsletter, intranet.

- Internal Communications 'Wet Financiële Dienstverlening' for brands Postbank, ING Bank, RVS and Nationale Nederlanden.
- Stakeholder management (board, HR) and align the communication managers at ING NL.
- Implement workshops and organize trainings together with HR.

Manager Corporate Communications ai


Public Company; 10,001+ employees; Human Resources industry

20032004 (1 year)

- Created an internal/external Communication Strategy for Randstad International and a new organisational structure (structure follows strategy) for the Corporate Communications department at Randstad Holding.
- Implemented a Corporate Social Responsibility program (partnership with VSO) and international kick off.
- Functional line to international management.

Manager Corporate Communication ai

Randstad Holding

Public Company; 10,001+ employees; Human Resources industry

20032004 (1 year)

Manager Internal Corporate Communications

Delta Lloyd

Public Company; 5001-10,000 employees; Insurance industry

February 2002June 2003 (1 year 5 months)

- Media Relations at the Holding.
- Responsible for Internal Communications.



Privately Held; 201-500 employees; Management Consulting industry

September 1997January 2002 (4 years 5 months)

- Positioning and Branding during mergers, retructuring.
- Internal communications for change/culture projects.
- Restructuring communication departments.

Worked for Unilever, Fokker Aerostructures, Nuon Industrie, KPN, ANOVA-ZAO, Isala Klinieken, Sociale Dienst Amsterdam, Gemeente Den Haag (DSO), Gemeente Utrecht (DSW) and Ministerie van V&W.

Projectsecretaris HST-Oost

Nederlandse Spoorwegen

Privately Held; 10,001+ employees; Transportation/Trucking/Railroad industry

19961997 (1 year) Utrecht



Privately Held; 10,001+ employees; Banking industry

May 1995June 1996 (1 year 2 months)

Annette Bax's Skills & Expertise

  1. Corporate Communications
  2. Internal Communications
  3. Public Relations
  4. Marketing Communications
  5. Coaching
  6. Strategic Communications
  7. Interim Management
  8. Change Management
  9. Project Management

Annette Bax's Education

EURIB - European Institute for Brand Management

Reputation Management



Interim Management and Organisational Change


Radboud Universiteit Nijmegen

Master's Degree, Marketing & Internal Communications


Grade: Msc

Hogeschool van Utrecht

Bachelor's Degree, Communications


Grade: Bsc

Titus Brandsma Lyceum

High School, VWO


Contact Annette for:

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