LinkedInAnnette Bax

Annette Bax

Communicatiestrateeg ai at Aegon

Location
Utrecht Area, Netherlands
Industry
Public Relations and Communications
Current
  1. Aegon,
  2. ForceFive,
  3. Annette Bax Communication Management
Previous
  1. KPN,
  2. ABN AMRO Bank N.V.,
  3. Byce
Education
  1. EURIB - European Institute for Brand Management
Recommendations4 people have recommended Annette
Websites
500+connections

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500+connections
Aegon

Aegon

Communicatiestrateeg ai

– Present

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Background

Summary

Experienced Corporate Communications Manager

- Broad experience in strategy & implementation for complex and sensitive change projects.
- Internal comms in relation to Reputation Management (connecting inside-outside world).
- Internal branding.
- Developing/managing/coaching the comms department.

Strong in concepts and execution.
Strong in stakeholder management, analytical, sharp and diplomatic.
Reaches targets and goals/results.

Experience

Communicatiestrateeg ai

Aegon
– Present (7 months)

co-worker

ForceFive
– Present (1 year 8 months)

Owner

Annette Bax Communication Management
– Present (11 years 3 months)

Interim Corporate Communications, Change Management
Internal & External Communications

Communications Manager ai

KPN
(11 months)

- Internal branding of CIO and CISO office
- Positioning and create internal awareness regarding cybersecurity

Senior Manager Internal Communications ai

ABN AMRO Bank N.V.
(1 year)Amsterdam Area, Netherlands

- Projectlead Business Principles; an international project for integrity & ethics.
- Made & implement projectplan for internal communication/branding to all managers and employees.

Partner

Byce
(9 months)

Manager Communicatie ai

ING
(6 months)

- Management of the comms department.
- Internal branding.
- Internal comms to employees for new organizational structure.

Manager Communicatie

Achmea Zorg
(1 year)

- Professionalization of the communications department.
- Made yearplan for internal and external communications and set goals.
- Worked with lean for staffing organizations.

Manager Corporate Communication ai

Yacht
(1 year)

- Restructured the Marketing and Communications team.
- Define internal and external M&C strategy and budgets.
- Responsible for all marketing communications (offline/online) for brand Yacht.
- Developed improved internal communication structure and means (intranet, magazine, employee meetings).

Manager Communication ai

ING
(2 years)

- Internal and external communication outsourcing Ops & IT Banking in the Netherlands, Belgium, Poland.
- Stakeholder management for Management ING, HR, Group Communications and align managers.
- Organize employee meetings, newsletter, intranet.

- Internal Communications 'Wet Financiële Dienstverlening' for brands Postbank, ING Bank, RVS and Nationale Nederlanden.
- Stakeholder management (board, HR) and align the communication managers at ING NL.
- Implement workshops and organize trainings together with HR.

Manager Corporate Communications ai

Randstad
(1 year)

- Created an internal/external Communication Strategy for Randstad International and a new organisational structure (structure follows strategy) for the Corporate Communications department at Randstad Holding.
- Implemented a Corporate Social Responsibility program (partnership with VSO) and international kick off.
- Functional line to international management.

Manager Corporate Communication ai

Randstad Holding
(1 year)

Manager Internal Corporate Communications

Delta Lloyd
(1 year 5 months)

- Media Relations at the Holding.
- Responsible for Internal Communications.

Consultant

Berenschot
(4 years 5 months)

- Positioning and Branding during mergers, retructuring.
- Internal communications for change/culture projects.
- Restructuring communication departments.

Worked for Unilever, Fokker Aerostructures, Nuon Industrie, KPN, ANOVA-ZAO, Isala Klinieken, Sociale Dienst Amsterdam, Gemeente Den Haag (DSO), Gemeente Utrecht (DSW) and Ministerie van V&W.

Projectsecretaris HST-Oost

Nederlandse Spoorwegen
(1 year)Utrecht

Trainee

ABN AMRO
(1 year 2 months)

Skills

  • Corporate Communications
  • Internal Communications
  • Public Relations
  • Marketing Communications
  • Coaching
  • Strategic Communications
  • Interim Management
  • Change Management
  • Project Management

Education

EURIB - European Institute for Brand Management

Reputation Management

SIOO

Interim Management and Organisational Change

Hogeschool van Utrecht

Bachelor's Degree, Communications, Bsc

Titus Brandsma Lyceum

High School, VWO

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