
Worldwide Marketing and Communication Director at MISSONI S.p.A.
Milan Area, Italy

Worldwide Marketing and Communication Director at MISSONI S.p.A.
Milan Area, Italy
I develop important and distinctive integrated marketing and communication strategies which safeguard the history and the values of the Brand reaching the functional, emotional and commercial aims.
Strategic vision, creativity, markenting and communication skills (off and on line). Excellent leadership in team and client management. Superior capacity in written/verbal communication, presentation and persuasion. Enterprising spirit. I build lasting relations able to produce business. Inclined to understand the human psychology
(Marketing and Advertising industry)
September 2008 — Present (11 months)
(Public Company; 51-200 employees; Marketing and Advertising industry)
June 2007 — September 2008 (1 year 4 months)
(Privately Held; 201-500 employees; Information Technology and Services industry)
June 2002 — August 2007 (5 years 3 months)
Start up and Direction of the new interactive division. Development and implementation of integrated Marketing&communication strategies. Client Management. Negotiation. Personal budgetary responsibility. Management of the critical states. Business Development. Internal and external process. Suppliers’ selection and Partnership
Client: Albacom, Ariston, Artemide, AstraZeneca, Banca Primavera, BenQ, Breil, Bocconi, CTS, De cecco, Domina Hotel, Generali, Haier, Kellogs, Ichnusa, La Fonte SPA, McDonald’s, Nintendo, Novartis, Pierre Fabre, Poste italiane, Procter&Gamble, Relais sul lago, Regione Piemonte, San Paolo IMI, Telecom.
AWARDS:
2003: Integrated communication and Promotion: McDonald’s – Disney
2005: “Freccia d’oro”: Gold award won by “integrated marketing and communication campaigns” and Silver Award won by web site: Brand “Swiffer” (Procter&Gamble)
2006: “WebChallenge 2006”: “The best and appealing creative Claim" "Hi-Style Line”.
(Educational Institution; Higher Education industry)
2002 — 2002 (less than a year)
Formation Course: tools and techniques to manage the web project
(Privately Held; 11-50 employees; Internet industry)
February 2001 — January 2002 (1 year)
Strategy, definition of general aims and economies, supervision, managing of customer relations and of the critical states, resource management (time, costs, people)
Customers: Area Banca, Cucina Italiana, Travelonline etc
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2000 — July 2001 (1 year 3 months)
Production of the contents and partnership with other companies
Animation/moderation of the list of discussion
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2000 — February 2001 (1 year 2 months)
Strategy, Supervision, managing of customer relations, project team coordination
Customers: Comdirect Bank, Databank etc
(Privately Held; 1-10 employees; Marketing and Advertising industry)
1998 — 2000 (2 years)
Marketing and communication Plan
Author, promoter (and speaker in Conventions) of online and off line events bound to the world of publishing, banking, literature and cinematography.
Interviews with famous personalities.
"A fable for the children of the Kosovo. Online project with the sponsorship of Unicef.
Strong Integration 2006 — 2006
English Course 2005 — 2005
Formation Course: Negotiating is the lubrificant of business life by John McMillan 2005 — 2005
Corporate Orchestra , Formation Course , 2005 — 2005
Formation Course , E-Project Management: tools and techniques to manage the web project , 2001 — 2001
School , Television journalism, printed media, new languages for journalism , 1999 — 2001
Master , Economia, Sviluppo e Istituzioni , 1999 — 2000
I have won the scholarship
School , 1998 — 1998
7 months
School , 1998 — 1998
7 months
School , 1998 — 1998
7 months
Laurea , Giurisprudenza
I love reading, creative writing, classical music, horse riding, raising bonsai
Freccia doro
- Gold award won by integrated marketing and communication campaigns for Swiffer of Procter&Gamble
- Silver award won by web site of Swiffer (Procter&Gamble)