Technology business guy frequently at the crossroads of "does it work?" and "who's going to pay for that?"
San Francisco Bay Area
- Past
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- VP, Corporate Marketing at Dolby Laboratories
- Executive Director, Global Brand Marketing at Dolby Laboratories
- VP, Marketing and Business Development at LiquidWit.com
- GM, Music and Director, Marketing and Business Development at Bigwords.com
- Program Manager at Intel Corporation
- Associate Brand Manager (MBA Summer) at Polaroid
- Senior Associate at Analysis Group
- Staff Consultant at PricewaterhouseCoopers, LLP
- Education
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- University of California, Los Angeles - The Anderson School of Management
- University of Cape Town
- Pomona College
- College Year in Athens
- PDS
- Recommended
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9 people have recommended Andy - Connections
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500+
connections
- Industry
- Internet
- Websites
Andy Smith’s Summary
Successful technology executive with over 15 years of general management, marketing, business development, strategy and finance experience.
Company experience ranges from Internet start-ups to Fortune 100 technology companies.
Consistently progressed to more responsible positions ranging from Vice President, Corporate Marketing at Dolby, to Vice President, Marketing Business Development at Liquid Wit.
Andy Smith’s Specialties:
Business strategy, internet marketing, consumer marketing, messaging, positioning, outbound marketing, integrated marketing, ingredient marketing, market research, product naming, visual identity, technology strategy, brand strategy, brand management, branding.
Andy Smith’s Experience
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VP, Corporate Marketing
Dolby Laboratories
(Public Company; DLB; Consumer Electronics industry)
December 2007 — January 2009 (1 year 2 months)
In December 2007, stepped up to oversee Corporate Marketing while VP served in Iraq. In March 2008, asked by EVP, Sales and Marketing to seek greater leverage of global marketing investments. Executed a restructure of group centralizing outbound marketing, integrating HQ and regional communications resources. Responsible for all Dolby messaging, positioning, outbound communications, creative, communications strategy and execution worldwide. Functional leadership includes: branding, market research, PR, Internet marketing, creative services, event marketing and marketing communications. Established first-ever integrated marketing process to apply across all segments and markets. Direct staff includes 5 senior directors and directors and 80 professionals.
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Executive Director, Global Brand Marketing
Dolby Laboratories
(Public Company; 1001-5000 employees; DLB; Consumer Electronics industry)
October 2001 — December 2007 (6 years 3 months)
- Hired by CEO in October 2001 to establish the brand group (Director, Global Brand Marketing). Successfully conceived and launched a company-wide initiative to increase the power and value of the Dolby brand. Drove programs to improve Dolby inclusion and prominence in partner marketing from Sony, Pioneer, , Intel, Microsoft, Warner Brothers, Volvo, Acura, CBS among others. Initiated strategy to extend Dolby’s relevance beyond sound.
- In 2004, promoted to Executive Director, Global Brand Marketing. Expanded operational responsibility to add market research, internet marketing and marketing services. Established brand planning and integration processes. Deployed a global Internet content management system. Evolved brand definition and reinvigorated the Dolby brand through social media, technical and social influencers. Staff included 4 direct reports and 10 professionals -
VP, Marketing and Business Development
LiquidWit.com
(Internet industry)
June 2000 — September 2001 (1 year 4 months)
Recruited by Founder/CEO to lead sales and marketing activities for this self-service online creative services agency. Established revenue generating relationships with advertising and integrated marketing agency customers. Built distribution partnerships with complementary service providers. Recruited vetted and managed creatives to function as virtual talent pool. Established product requirements and business rules for site operations and customer touch points. Company recognized by Tom Peters as among the most innovative of 2000.
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GM, Music and Director, Marketing and Business Development
Bigwords.com
(Internet industry)
July 1999 — July 2000 (1 year 1 month)
- Built music store including front-end business, cross-selling approach, artist catalog integration and back-end partnered fulfillment operation. Partnered with Muze media, MusicChoice and Valley Media in deployment, Blink182, Tom Green, the Foo Fighters in promotion.
- Developed novel character-based music recommendation engine mapping Bigwords strong brand to college-genre music personalities. Launched program to drive repeat business through regular character communication and new music updates.
- Built and launched additional lines of business to leverage textbook customers. Developed and strategy to monetize textbook customers through complementary commerce offerings matched to college “share of wallet.” Created ecommerce around goods in higher-margin music, apparel, and dorm furnishings.
- Created models to monitor and manage customer acquisition and retention programs. Partnered with CFO to pitch unique business approach to investors and potential acquirer (Amazon.com) -
Program Manager
Intel Corporation
(Public Company; INTC; Semiconductors industry)
May 1997 — July 1999 (2 years 3 months)
Managed the large business integrated marketing strategy. Developed succinct, on-brand value propositions for products. Influenced spending on direct outreach budget of $86 million and co-op in excess of $1 billion. Expanded use of internet in outreach to IT influencers and enterprise decision makers.
• Successfully developed strategy and business plan for Large Business Campaigns to broaden the scope of the group and directly drive integration across all media
• Developed strategy to launch and manage the Xeon, Celeron and Merced (later Itanium) processor portfolio.
• Managed messaging portfolio priorities among desktop, server, workstation and mobile groups to drive influence across broadcast and print advertising, web, PR, tradeshow and retail channels.
• Managed the Intel Board of Advisors (BOA), comprised of Fortune 100 CIOs and Intel Execs
• Partnered with Intel Capital to build IA64 (64-bit Intel Architecture) fund to support launch of Itanium processor line. -
Associate Brand Manager (MBA Summer)
Polaroid
(Public Company; 1001-5000 employees; Consumer Electronics industry)
May 1996 — September 1996 (5 months)
Created entry strategy for an initial brand launch in the consumer electronics market. Led study of Polaroid’s relevant technical, operational and brand competencies to develop proposal and rollout plan. Studied internal and external stakeholders, conducted consumer focus groups and analyzed secondary intelligence to develop a multi-scenario financial model. Analyzed suitability of company’s existing international distribution network with potential with new product line.
• Mapped expertise in film chemistry and high volume low cost optics to digital imaging market.
• Plotted pure digital as well as hybrid (digital + film) approaches to new product line.
• Engaged with MIT Media Lab to share expertise and projections for imaging applications and wearable computing.
• Developed beta programs and materials, packaging and pricing in retail channel, as well as in-store merchandising. -
Senior Associate
Analysis Group
(Partnership; 201-500 employees; Management Consulting industry)
June 1992 — August 1995 (3 years 3 months)
New product development consultant for clients across a range of industries including Unilever (CPG), Psion (Consumer Electronics), DEC (Computers), Scios (biotech) delivering insight and methodologies to better integrate efforts of marketing and technical groups to bring profitable products to market faster.
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Staff Consultant
PricewaterhouseCoopers, LLP
(Partnership; 10,001 or more employees; Management Consulting industry)
May 1990 — June 1992 (2 years 2 months)
Financial analyst responsible for developing models and projections for clients executing financial workouts. Clients included Circle K Corporation, America West Airlines, Lincoln Savings and Loan, Sprouse Stores, First Executive Corporation.
Andy Smith’s Education
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University of California, Los Angeles - The Anderson School of Management
MBA , High Tech Marketing Strategy , 1995 — 1997
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University of Cape Town
MBA , Global Business , 1996 — 1996
International Business Exchange program with the Anderson School at UCLA
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Pomona College
BA , Economics , 1986 — 1990
- Activities and Societies:
- Phi Delta - President
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College Year in Athens
International Economics 1988 — 1989
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PDS
Additional Information
Andy Smith’s Websites:
Andy Smith’s Interests:
New technology, international travel, home automation, alternative energy, Web 2.0
Andy Smith’s Groups:
Association of National Advertisers (ANA), Silicon Valley AMA, Silicon Valley Brand Forum, Center for Continuing Leadership: Leadership Development, World 50, Brand 50, SACS, Revision3, Ad:Tech
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UCLA Anderson Alumni Network -
The DEMO Conference -
BayCHI -
Executive Suite -
PricewaterhouseCoopers Alumni -
KIVA -
PricewaterhouseCoopers (PwC) employees and alumni -
Intel Alumni Association -
Malaria No More -
eMarketing Association Network -
Chief Marketing Officer (CMO) Network -
Clean Tech Open -
Online Marketing Network -
UCT Alumni -
Polaroid Alumni -
UCT GSB Alumni -
Analysis Group Community -
Dolby Connections -
Custom Electronic Design and Installation Professionals
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Citizen, Brand Collective -
HDTV and Home Theater Enthusiasts -
Social Entertainment Professionals
Andy Smith’s Honors:
Brand 50 Inaugural Summit, New York, 2007 - Panelist
Marketing Week Brands Summit, New York, 2004 - Invited Speaker
EffectiveBrands, Leading Global Brands Project, 2004 - Interviewee
Intel International Sales and Marketing Conference, Global Brand Experts Panel, Las Vegas, 2003 - Panelist
Andy Smith’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
