Andrew Wheeler

Current

• Marketing Manager at John Wiley & Sons, Inc.

Past

• Senior Editor at Doubleday Entertainment
• Senior Editor at Bookspan

Education

• Vassar College

Recommended

5 people have recommended Andrew

Connections

304 connections

Industry

Publishing

Websites

• My Blog

Andrew Wheeler’s Summary

Dedicated Marketer (and former Editor) with extensive experience targeting specific interest groups; I've marketed products to audiences as diverse as accountants and corporate finance exectives, hunting and fishing enthusiasts, older consumers with limited sight, and science fiction fans. Passionate about getting the right products into the hands of the customers who want and need them, and inventive about finding ways to do so. Devoted social networker, both personally and professionally (Twitter, Facebook, blogging). Extensive direct-to-consumer experience, from in-person trade shows to old-fashioned direct mail through the most cutting-edge online networks. Intensely collaborative and devoted to team-building to build better products. Always interested in new challenges, returning to old markets or learning new ones. Never want to sell something because it's there to be sold -- but because this particular person really wants or need it, for business or leisure. Intensely interested in the written word, whether it appears in ink or pixels.

Andrew Wheeler’s Specialties:

Negotiation, relationship marketing to groups and individuals, packaging products to reach their best audience, graphic novels and art, genre fiction, targeting specific audiences, social networking

Andrew Wheeler’s Experience

• Marketing Manager

  John Wiley & Sons, Inc.

  (Public Company; Publishing industry)

  September 2007 — Present (2 years 3 months)

  Marketing across all channels and to all accounts for an industry-leading line of books on finance and accounting topics, from CPA Prep guides to an extensive list of book on strategy for the C-suite. Promote books and other media products to CPAs, non-profit leaders, and financial executives up to CFO level and beyond.

• Senior Editor

  Doubleday Entertainment

  (Privately Held; 1001-5000 employees; Publishing industry)

  April 1991 — May 2007 (16 years 2 months)

  Acquired and edited hundreds of books yearly, both original and reprint. Conceived and edited several successful anthologies and collections. Met demanding eighteen-issues-a-year schedules and managed extensive backlist for several book clubs. Wrote and edited extensive copy on tight deadlines and managed freelancers. Researched and wrote official weblog. Worked in mixed print and Internet environment, selling directly to consumers.

• Senior Editor

  Bookspan

  (Privately Held; 1001-5000 employees; Publishing industry)

  April 1991 — May 2007 (16 years 2 months)

  The bookclub company I worked for changed names and merged several times during my tenure; Bookspan is the best-known of the names.

Andrew Wheeler’s Education

• Vassar College

  1986 — 1990

Additional Information

Andrew Wheeler’s Websites:

• My Blog

Andrew Wheeler’s Interests:

reading, blogging, more reading, the business of publishing/the publishing of business, and even more reading

Andrew Wheeler’s Groups:

•    Science Fiction readers, writers, and collectors
•    Vassar College Alumnae/i
•    Book Publishing Professionals
•    Publishing and editing professionals
•    Wiley Employees & Former Employees
•    Wiley Finance
•    Wiley Trading
•    Wiley Accounting

Andrew Wheeler’s Honors:

Judge for World Fantasy Awards in 2005
Judge for Will Eisner Comic Industry Awards in 2009
editor of OFF THE MAIN SEQUENCE by Robert A. Heinlein and BLACK SEAS OF INFINITY by H.P. Lovecraft

Andrew Wheeler’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch