Senior Vice President/Managing Director, Ammo Marketing
San Francisco Bay Area
Senior Vice President/Managing Director, Ammo Marketing
San Francisco Bay Area
1 more...
A journalist for more than a decade, I moved into the world of product marketing in 2002, with a focus on strategic development and execution.
In my role I manage client relationships from first contact through program wrap, while sharing in the management of a growing staff.
Following the acquisition of our company in early 2006, my partners and I have taken on larger global roles within the parent organization as well, introducing word-of-mouth philosophy and strategic thinking to teams working in both the on- and offline media worlds.
creative strategy development, client partner, campaign development and executional leadership, specialty in the field of word-of-mouth, social media and Influencer Marketing.
(Public Company; AGS.L; Marketing and Advertising industry)
March 2003 — Present (6 years 5 months)
Ammo is the Original Influencer Marketing Agency, specializing in word-of-mouth marketing research, strategy and execution, with a specialty focus on emerging strategies including social media marketing. Our client list continues to expand as the field of word-of-mouth marketing moves outside the realm of sexy lifestyle products and into the world of pharmaceuticals, b-to-b, services, online and infrastructure.
In my role I manage client relationships from first contact through program wrap, while sharing in the management of a growing staff. Following the acquisition of our company in early 2006, my partners and I have taken on larger global roles within the parent organization as well, introducing word-of-mouth philosophy and strategic thinking to teams working in both the on- and offline media worlds.
(In 2004 I became a partner/owner of Ammo Marketing, and in February 2006, Ammo was acquired by Isobar, a division of Aegis Group plc)
(Self-Employed; Writing and Editing industry)
June 1991 — Present (18 years 2 months)
My work has appeared in print and online publications including: The Village Voice, New York Times, Details, Rolling Stone, Mother Jones, Salon.com, Business 2.0, ReadyMade magazine, URB magazine, 7x7 magazine, SOMA Magazine, SF Weekly, Seattle Weekly, MSNBC.com, ABCNews.com, Boston Phoenix, Blue magazine, and FILM.com among others.
Contributor: "Living Large: The Guy's Guide to Getting Ahead, Getting it Right, and Getting By With Style" (Harper Perennial, 1998)
Panelist: "Letting Go: When Consumers Control the Message," Kellogg Marketing Conference, Kellogg School of Management, Chicago, January 2009
Keynote: "The Momentum Effect: How Word of Mouth Marketing Builds Consumer Adoption and Evangelism," IAB Netherlands, Utrecht, November 2007
Presenter: "Lonely Planet's Passport to the World," Experiential Marketing Summit, Chicago, May 2006
Ammo Marketing — Rising Agency Star 2007; "Promo 100," Promo Magazine
Ammo Marketing — ExAward Winner, 2005, 2007, 2009
Ammo Marketing — ProAwards Winner, 2007
Ammo Marketing — Globes Winner, 2007
Ammo Marketing — Global Marketer Diamond Award winner, 2007