Andrew Smith

Past

• SVP Director Digital Strategy at Campbell-Ewald
• eBusiness Director at Automotive News- Crain Communications
• Franchise Development Manager at Volvo Cars North America

• Network Operations Manager at Daewoo Cars UK
• District Sales Manager at Peugeot UK

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Education

• The University of Hull

Recommended

12 people have recommended Andrew

Connections

86 connections

Industry

Marketing and Advertising

Andrew Smith’s Summary

20 years of international business management experience with the last decade focused exclusively on digital product management. A hard-working, well-respected digital strategist and business leader with deep consumer and B2B experience with ecommerce sites as well as content-rich publishing platforms serving millions in site traffic each month. Seeking a global digital management position.

Andrew Smith’s Specialties:

Digital Product Development & Management, Web/Digital Strategy & Marketing, Digital Content, Social Media Training,

Andrew Smith’s Experience

• SVP Director Digital Strategy

  Campbell-Ewald

  (Public Company; IPG; Marketing and Advertising industry)

  April 2007 — December 2008 (1 year 9 months)

• eBusiness Director

  Automotive News- Crain Communications

  (Privately Held; 1001-5000 employees; Publishing industry)

  March 2000 — February 2007 (7 years)

  Recruited to develop, and manage Automotive News.com with the existing Automotive News business including print, data and events. Worked across the organization to build enthusiasm, deliver sales, and develop digitally-centric products and online ad solutions through user-centric media and content strategies.

• Franchise Development Manager

  Volvo Cars North America

  (Public Company; 10,001 or more employees; Automotive industry)

  December 1997 — February 2000 (2 years 3 months)

  Developed and managed a new franchise standards program for dealers, obtaining input from all areas of the Volvo business and dealer representatives. Monitored and advised senior management on the rapidly evolving landscape of the internet on automotive sales and marketing and developed strategic plans for its impact on the retail business.

• Network Operations Manager

  Daewoo Cars UK

  (Automotive industry)

  January 1995 — October 1997 (2 years 10 months)

  A key early member of the management team that successfully launched Daewoo Cars into the mature UK automotive market with a direct consumer sales channel. Translated the vision “to be a different kind of car company” into a reality with customer-focused operations and processes.

• District Sales Manager

  Peugeot UK

  (Privately Held; 10,001 or more employees; Automotive industry)

  September 1988 — December 1995 (7 years 4 months)

  Learned all aspects of the retail automotive business from the ground up with placements in all Peugeot Sales & Marketing Departments and secondment to a dealership to learn the business from washing to selling cars. Graduated to District Management roles in After-sales then Sales focused on the achievement of Peugeot business targets through the Districts Dealers

Andrew Smith’s Education

• The University of Hull

  Law , 1985 — 1988