ANDREW MALLON

Current

Executive Director at Social Research Foundation

Past

Editor & Publisher at Credit Union Technology Magazine
President at Mallon Advertising Representatives

Education

City University of New York-Herbert H. Lehman College

Connections

30 connections

Industry

Market Research

Websites

ANDREW MALLON’s Summary

Thirty years in business development, marketing and advertising sales.

ANDREW MALLON’s Specialties:

My foundation runs First Opinions, by far the largest consumer research panel in Second Life:
• 12,000 members
• 2,000 own one or more groups in SL
• Studied by 33 real- and second-life attributes such as Gender, Age, Income, How long (months/years) in SL; Average hours/week in SL, Reasons for being in SL, etc.
• Download our free Membership Analysis Report at our website http://www.socialresearchfoundation.org

ANDREW MALLON’s Experience

Executive Director

Social Research Foundation

(Non-Profit; 1-10 employees; Research industry)

May 2003 — Present (6 years 3 months)

SRF is an educational think tank on the uses of interactive technologies. We run First Opinions, the largest consumer research panel in Second Life (secondlife.com), the dominant social networking virtual reality site with millions of users.
Editor & Publisher

Credit Union Technology Magazine

(Privately Held; 1-10 employees; Publishing industry)

January 1992 — December 2003 (12 years)

Created the first and only technology magazine for the credit union field.
President

Mallon Advertising Representatives

(Privately Held; 1-10 employees; Marketing and Advertising industry)

October 1976 — December 1992 (16 years 3 months)

An independent ad sales company which set several records. In a field where the average rep: publisher relationship lasts a year, our clients stayed with us over 20, one almost 30 years.

Our services included business development consulting for both our publishers and advertisers. One advertiser (a couple from India with a tax software) was so delighted with the results of our consulting they named their first child after me.

Past president in the National Association of Publishers Representatives.

Consultant to the Businessweek Investor Education program.

Other clients:
Credit Union National Association
National Association of Credit Management