Andrew Ayala
President of Thurman Creek Media
- Location
- Greater New York City Area
- Industry
- Internet
As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:
- See who you and Andrew Ayala know in common
- Get introduced to Andrew Ayala
- Contact Andrew Ayala directly
Andrew Ayala's Overview
- Current
-
- President at Thurman Creek Media
- Past
-
- Partner at ABMarketWorks LLC
- Instructor at Columbia (formerly Radcliffe) Publishing Program
- Marketing Manager at Grove/Atlantic, Inc.
- Advertising and Promotions Manager at Farrar, Straus and Giroux
- National Accounts Coordinator at Publishers Group
- Associate Marketing Manager, Academic Marketing Department at Random House/A.A. Knopf Group
- Sales Assistant at Watermark Books (Wichita, Ks)
- Education
-
- University of Nevada-Reno
- Radcliffe Publishing Course
- Bennington College
- Connections
-
34 connections
Andrew Ayala's Experience
Marketing Manager
Grove/Atlantic, Inc.
Privately Held; 11-50 employees; Publishing industry
April 2000 – April 2003 (3 years 1 month)
Marketing planning and implementation of 35 hardcovers and 35 paperbacks each season, including budgeting, advertising, promotions, sales materials, jacket copy, bookseller relations, academic marketing, special sales, and online marketing and publishing. Liaise between Grove and the PGW (our distributor) sales force and distribution services. Oversaw PGW's academic marketing efforts of Grove titles. Coordinated trade and academic shows including regional BEA's and the MLA annual conference. Website creation including frontlist and backlist title catalog.
Advertising and Promotions Manager
Farrar, Straus and Giroux
Privately Held; 51-200 employees; Publishing industry
April 1998 – April 2000 (2 years 1 month)
Coordinated and implemented all advertising, including print, radio and online; and all promotions such as in-store displays and banners, reader's editions, reader's guides, and audio excerpts. Coordinated the creation and production of two seasonal catalogs each year. Managed freelance designers and copywriters for all of the above. Oversaw academic marketing plans for all adult trade titles, including conference attendance, teacher's guides, single title marketing, and online marketing strategies.
National Accounts Coordinator
Publishers Group
January 1998 – April 1998 (4 months)
Liaised between national account office and client publishers and field reps. Implemented and managed PGW Preview, a galley distribution program for bookstore personnel. Tracked and analyzed Barnes and Noble key titles sales activity.
Associate Marketing Manager, Academic Marketing Department
Random House/A.A. Knopf Group
September 1994 – January 1998 (3 years 5 months)
Marketed Random House's adult trade titles to academic audience (teachers at all levels) through direct mail, academic conferences exhibits, and the creation of an online presence. Developed a database of academic marketing's titles. Wrote and designed trade advertisements, brochures, and direct mail pieces. Orchestrated Random House's educational pricing program. Coordinated with Vintage Books to create and maintain Vintage Books' online promotional presence.
Drew up an online marketing strategy (World Wide Web and email lists) for Academic Marketing. Wrote and designed advertisements, brochures, and direct mail pieces. Orchestrated Random House's educational pricing program.
Andrew Ayala's Skills & Expertise
Andrew Ayala's Education
University of Nevada-Reno
Masters, Information Systems
2011 – 2013 (expected)
Radcliffe Publishing Course
Publishing Industry
1992 – 1992
Bennington College
BA, Literature
1988 – 1992
Andrew Ayala's Additional Information
- Groups and Associations:
-
-
Contact Andrew for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View Andrew Ayala’s full profile to...
- See who you and Andrew Ayala know in common
- Get introduced to Andrew Ayala
- Contact Andrew Ayala directly
Not the Andrew Ayala you were looking for? View more »
