LinkedInAndi Johnson

Andi Johnson

Arts Administration, Marketing, Public Relations

Location
Greater Nashville Area
Industry
Marketing and Advertising
Current
  1. Georgia International Travel/American Express,
  2. Creaa Collective
Previous
  1. GOOD Works Theatre Festival,
  2. University of Alabama School of Music,
  3. The University of Alabama Creative Campus
Education
  1. The University of Alabama, College of Arts & Sciences
Websites
323connections

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323connections
Georgia International Travel/American Express

Georgia International Travel/American Express

Marketing Representative

– Present

View full profile

Background

Summary

Collaborator. Catalyst. Arts Advocate. Writer. Musician. Public Relations and Marketing Specialist. Event Planner. Animal Lover. Sports Fan.

As an arts administrator with more than 10 years experience, I've worked in higher education, non-profit and corporate settings where I have been involved in various degrees of marketing, arts advocacy, student engagement, event planning, and program development. During this time, I’ve had opportunity to focus on creating and sustaining interdepartmental, community and regional relationships to promote arts awareness through collaboration, interdisciplinary projects and events.

I attended The University of Alabama where I double majored in Music Administration and English and studied horn with Skip Snead.

Always seeking opportunities in Arts Administration, Marketing, Program or Project Development.

Specialties: Marketing, Promotions, Public Relations, Event Planning, Fundraising, Strategy, New Market Development, Copy Writing, Grant Writing.

Experience

Marketing Representative

Georgia International Travel/American Express
– Present (2 years 5 months)Atlanta, GA

Georgia International Travel/American Express is a full-service travel management company headquartered in Atlanta, Georgia, dedicated to providing corporate and leisure clients with superior value to meet their travel needs while focused on outstanding customer service and cutting-edge technology. The company offers complete solutions for corporate travel management, leisure travel, group travel/meetings & incentives and online booking all over the world, with a specialization in international destinations.

Co-Owner, Public Relations and Marketing

Creaa Collective
– Present (2 years 6 months)Savannah, GA

Marketing service specifically tailored to help small and midsize organizations and businesses. Coordinates and assists with development of identity and branding across high-touch projects. Project management of marketing campaigns and content development across all media outlets for the brand/business service. Explore and use most relevant media outlets to best reach target audiences – online, social, digital and traditional campaigns.

Director of Public Relations

GOOD Works Theatre Festival
(1 year 5 months)Atlanta, GA

The Good Works Theatre Festival features 16 actors, 8 plays, 4 days, 1 place, and you! The Festival provides an avenue for new, emerging writers to have their voices heard in today's world of theatre. We present selected works to audiences in a festival setting, where the heart of the matter is celebrating the craft and artistry of playwrights.

Strategically positioned brand of festival in Georgia and southeast as one of the premiere playwright festivals in the United States. Conceptualized and supported brand and identity as burgeoning festival collaborated with international playhouses.

Marketing Support Assistant

University of Alabama School of Music
(6 months)Tuscaloosa, AL

Promoted and marketed the 225+ concerts and events at the School of Music to local and regional media outlets in west and central Alabama. Initiated a student lead council to facilitate intradepartmental collaboration among music majors. Established social media forums. Managed on-line calendar and assisted with website content. Provided tours for visitors and prospective students. Served as ticketing agent and Assistant House Manager for Tuscaloosa Symphony Orchestra and the UA SoM. Room coordinator and key control for all of SoM facilities. Responsible for basic administrative duties and daily operations. Coordinate event and promotional requests, including all creative needs. Assisted with managing the marketing team’s planning process and calendar. Serve as liaison to partners and vendors for event support.

Intern Coordinator and Senior Intern

The University of Alabama Creative Campus
(2 years 8 months)Tuscaloosa, AL

Guided a group of 45 interns. Focused on creating and sustaining interdepartmental, community and regional relationships to create arts awareness through collaboration and interdisciplinary projects. Enhanced institutional, project marketing and branding strategies. Created deadlines and tactics for multichannel markets. Provided event assessment and assisted with implementing new methods of data collection and analysis. Oversaw CC Marketing team and contributed to the scheduling, venue booking, and cross channel promotion of events. Worked as lead or collaborator on more than 25 interdisciplinary projects including: Manager and Editor-in-Chief of The Missing Ink, Public Relations Director for the Druid City Arts Festival, and event support for Sketch Your Story in conjunction with Visiting Artist, Neil Gaiman

About Creative Campus: Under the auspices of UA's Office of Academic Affairs, Creative Campus is a collaborative system connecting students, faculty, and community to nurture innovative thinkers who turn ideas into action. Creative Campus seeks to serve as a hub of collaboration and creative activity at The University of Alabama. At the heart of Creative Campus is the undergraduate and graduate intern program.

Volunteer Experience & Causes

Musician and Marketing Support

The Capitol Sounds Concert Band
Arts and Culture

Capitol Sounds is an all-volunteer, non-profit organization supported by the City of Montgomery Parks and Recreation Department. Now in it’s 42nd year, the ensemble continues serve the community by performing locally and regionally throughout the year.

Opportunities Andi is looking for:

Causes Andi cares about:

  • Animal Welfare
  • Arts and Culture
  • Children
  • Civil Rights and Social Action
  • Education
  • Human Rights
  • Politics
  • Social Services

Organizations Andi supports:

Projects

1st Annual Druid City Arts Festival (DCAF)(Link)

The Druid City Arts Festival (DCAF) seeks to support and highlight local and regional art, music, and storytelling by unifying the Tuscaloosa and surrounding communities with the student bodies of the University of Alabama, Stillman College, Shelton State Community College, and other nearby institutions of higher learning for a celebration of the arts in Downtown Tuscaloosa. DCAF also partners with major Downtown events such as the Tour de Tuscaloosa Bike Race in order to maximize collaboration, cultural relevance, and economic impact in Tuscaloosa, Alabama.

Established initial partnerships and garnered support from the Departments of Transportation, Planning and Inspections, Revenue, the Police and Fire Departments, and with Mayor Walt Maddox.
Selected Regional Musicians and Artists through a tiered application process
Developed a sponsorship packet and pursued sponsorship for the festival, raising $10,000.
Secured statewide radio publicity, local billboard publicity, and implemented DCAF marketing campaign
Presented DCAF on March 27, 2010; 2pm-9pm; Tuscaloosa City Fest Lot.
Over 2200 community members attended the festival.
Partnered with local nighttime venues to present The DCAF After Party (10pm-2am) Approximately 500 attended the DCAF After Party, raising $2075 for the Tuscaloosa Arts Council’s Small Grants Program.

Team members:

Skills

  • Facebook
  • Social Media Marketing
  • Event Management
  • WordPress
  • Social Media
  • Event Planning
  • Public Relations
  • Marketing
  • Leadership
  • Press Releases
  • Fundraising
  • Management
  • Nonprofits
  • Photography
  • Microsoft Office
  • Copywriting
  • Relationship Management
  • Marketing Communications
  • Integrated Media
  • Marketing Strategy
  • Branding & Identity
  • Non-profit Program...
  • Email Marketing
  • Leisure Travel
  • Music Management
  • Business Travel
  • Non-profit...
  • Music History
  • Analysis
  • Editing
  • See 15+  See less

Education

The University of Alabama, College of Arts & Sciences

Music Administration, English, Creative Writing

Activities and Societies: ¬Member, Million Dollar Band, 2002 - 2008 ¬Section Leader, University of Alabama Symphonic Band, 2003- 2008 ¬Member, UA Pep Band, 2004-2009 ¬Staff Reporter, The University of Alabama’s Crimson White, 2002-2003

University of Alabama

BA, Music Administration, English, Creative Writing

Activities and Societies: ¬Member, Million Dollar Band, 2002 - 2008 ¬Section Leader, University of Alabama Symphonic Band, 2003- 2008 ¬Member, UA Pep Band, 2004-2009 ¬Staff Reporter, The University of Alabama’s Crimson White, 2002-2003

The University of Alabama, College of Arts & Sciences

English and Music Administration

West Blocton High School

Advanced Diploma

Honors & Awards

The University of Alabama Social-Entrepreneurship Pitch Competition, First Runner Up (2012)
The University of Alabama Center for Community Based Partnerships Award for Community Engagement (2010)
The University of Alabama Representative and Presenter for Imagining America Conference (2010)
Section Leader, University of Alabama Symphonic Band, 2007-2009
Dean's List Summer, 2008
Co-Editor The Missing Ink, 2008-2009
Editor in Chief of The Missing Ink 2009-2010
Founding Member of the Tuscaloosa Winds Community Ensemble 2005

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