Anandini Sekhar

Past

• Director of Tour & Travel at Group Sales Box Office
• Tourism Marketing Manager at Chicago's North Shore CVB
• Marketing Specialist at Museum of Science and Industry

• Performance/Project Coordinator at Hindu Temple Rhythms
• Contract Marketing Data Entry at General Motors Corporation

see less...

2 more...

Education

• University of Michigan

Recommended

5 people have recommended Anandini

Connections

72 connections

Industry

Leisure, Travel & Tourism

Anandini Sekhar’s Summary

- 8 years of Marketing and Public Relations experience
- 5 years of Tour & Travel industry experience
- Background in Performing Arts, Automotive/Corporate, and Non-profit industries

GOAL: To progressively grow to the top level of management in my Marketing career and eventually pursue an MBA in Marketing.

Anandini Sekhar’s Specialties:

- Advertising agency relationship management
- Production coordination
- Media tracking and management
- Budget management
- Branding and identity
- Customer relationship management
- Database management
- Sales and negotiations
- Project Management
- Event Planning
- Tradeshow Representation
- Group Sales
- Direct Mail
- E-newsletter management
- Communications

Anandini Sekhar’s Experience

• Director of Tour & Travel

  Group Sales Box Office

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2006 — March 2008 (1 year 6 months)

  Director of Tour & Travel Department for industry-leader in group discounted ticketing for Broadway and off-Broadway productions. Responsibilities include strategy, marketing projects, advertising program, client relations, communications. Main liaison to the Tourism Industry, including major tradeshows such as ABA, NTA, SYTA and TIA's Pow Wow.

• Tourism Marketing Manager

  Chicago's North Shore CVB

  (Non-Profit; 1-10 employees; Leisure, Travel & Tourism industry)

  December 2005 — September 2006 (10 months)

  Responsible for cultivating and managing the CVB's relationship with the tour & travel audience, including growing and maintaining the client database, networking with partners and industry professionals, attending major industry tradeshows and creating audience-specific advertisements and collateral.

• Marketing Specialist

  Museum of Science and Industry

  (Non-Profit; 201-500 employees; Museums and Institutions industry)

  January 2003 — November 2005 (2 years 11 months)

  30% Advertising budget and plan management, including agency relationship management.
  
  30% Group Sales & Tourism industry - sole liaison to industry, including tradeshows, statewide co-operative programs, client database management, industry specific publications advertising plan, annual marketing strategy plan, and networking.
  
  30% Marketing research, including brand identity surveys, floor surveys and collecting and analyzing data.
  
  10% Team project management, including event planning, focus groups, etc.

• Performance/Project Coordinator

  Hindu Temple Rhythms

  (Non-Profit; 1-10 employees; Performing Arts industry)

  September 1999 — November 2002 (3 years 3 months)

  Responsible for major production management from concept to follow-up, creation of marketing collateral, proposals, brochures, newsletters and website, analyzing advertising and promotional opportunities, etc.

• Contract Marketing Data Entry

  General Motors Corporation

  (Public Company; 10,001 or more employees; Automotive industry)

  August 2000 — April 2002 (1 year 9 months)

  Worked on early stages of the VIN lookup tool and entered detailed brand reports into database system. Also trained GM employees on the entry process and worked on a comprehensive training manual.

Anandini Sekhar’s Education

• University of Michigan

  1995 — 1999

Anandini Sekhar’s Contact Settings

Interested In:

• career opportunities
• getting back in touch