Anabel Elices Sanchez

Anabel Elices Sanchez

Marketing & Communications Manager Europe at IOI Loders Croklaan

Location
Amsterdam Area, Netherlands
Industry
Food & Beverages

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Anabel Elices Sanchez's Overview

Current
  • Marketing & Communications Manager Europe at IOI Loders Croklaan
Past
  • Manager Marketing & Communications Advisory at Ernst & Young
  • Head of Regional Marketing, Communications & Sales at Ernst & Young
  • Senior Consultant Marketing & Communications at Ernst & Young
  • Consultant Marketing & Communications at Ernst & Young
  • Marketing, communications & sales coordinator Regio Randstad Noord at Ernst & Young
Education
  • VU Amsterdam
  • Nima B (Business marketing), SRM institute
Connections

302 connections

Anabel Elices Sanchez's Summary

An allround marketing & communications specialist/ senior advisor with managerial experience. Expertise in B2B and B2C.

Areas of expertise include:
Corporate communications, internal & external communications, branding, issue management, crisis communication, media relations, marketingcommunications, (online) marketing management and project management.

Personal strengths include:
Entrepeneurship, very committed, motivator, people's manager, comfortable operator at all corporate levels, loyal, very strong organizational and monitoring skills.

Anabel Elices Sanchez's Experience

Marketing & Communications Manager Europe

IOI Loders Croklaan

Privately Held; 501-1000 employees; Food Production industry

January 2014Present (10 months) Wormerveer

Responsible for planning, developing and implementing all European marketing strategies, marketing communications, media relations activities and all internal and external communications.

Owner- freelance/interim marketing & communication advisor

Owner

Self-Employed; Myself Only; Professional Training & Coaching industry

November 2012December 2013 (1 year 2 months) Amstelveen

Project Manager 'Know Your Food' (freelance)

Eurest (Compass Group Nederland)

Public Company; 10,001+ employees; Food & Beverages industry

November 2012December 2013 (1 year 2 months) Amsterdam

Responsible for the development and implementation of a campaign on healthy and sustainable food at Eurest, one of the largest food services organizations in the Netherlands:
-Drafting policy and responsible for the operational implementation in close cooperation with the client(s).
-All marketing and communication aspects (concept and creation, digital & social).
-Linking pin client, operations, marketing communication, nutritionist and product development.

Corporate Communication Manager

Compass Group Nederland (Eurest & Eurest Services)

Public Company; 10,001+ employees; Food & Beverages industry

February 2009November 2012 (3 years 10 months) Amsterdam Area, Netherlands

Responsible for shaping and implementing the corporate and marketing communication strategy of Compass Group in the Netherlands and her brands Eurest en Eurest Services:
•Development and maintenance of the corporate communication policy: positioning, brand awareness and brand visibility, online communications, internal and external publications.
•Develop and professionalize the PR policy of Compass Group Netherlands and the brands Eurest and Eurest Services.
•Leading agencies and partners (advertising, PR and media).
•Development of the CSR publications (internal and external).
•Crisis communication and issue management.
•Project management
•Several extensive internal communication projects.
•Managing small communication team (first 3, end 2 direct reports).

Manager Marketing & Communications Advisory

Ernst & Young

Privately Held; 10,001+ employees; Accounting industry

May 2007January 2009 (1 year 9 months) Amsterdam

Responsible for the national team of marketing & communication (MC) advisors at Ernst & Young in the Netherlands.
•Managing the MC-Advisory team: translating strategic objectives into personal goals, coaching and evaluating the team, budgetting.
•Advisor for two national business units: Multinational Clients and National Practice ( developing, executing and monitoring the Balanced Scorecard, marketing & communication plan and budget. Participating in projects: for example the development of a seminar series for the National Practice; CFO-round tables and company monitor for the Multinational Practice; advise local offices on implementing their MC budget).
•Participating in corporate projects with a national scope.

Head of Regional Marketing, Communications & Sales

Ernst & Young

Privately Held; 10,001+ employees; Accounting industry

January 2006May 2007 (1 year 5 months) Amsterdam Area, Netherlands

Directing the Marketing, Communications and Sales team Regio Randstad Noord in Amsterdam:

Developing, executing and monitoring the yearly MCS-plan and budget for the offices in Amsterdam, Utrecht, Amersfoort, Alkmaar and Haarlem. Activities for example:
o Market development plans per office/region.
o High-end relationship management events.
o Sponsoring and external communications
o Developing sales and account management activities in cooperation with sales
consultants.
o Developing an alumni program and network policy for the Amsterdam office.
o Regional sales analyses.
o Sparring partner for the heads of the different offices

Managing the MCS team Regio Randstad Noord.

Senior Consultant Marketing & Communications

Ernst & Young

Privately Held; 10,001+ employees; Accounting industry

January 2005January 2006 (1 year 1 month) Amsterdam Area, Netherlands

Responsible for the marketing and communication and associated project management for the sector Health Sciences ( health care and biotechnology) and the Amsterdam office (reputation and relationship management).

Consultant Marketing & Communications

Ernst & Young

Privately Held; 10,001+ employees; Accounting industry

January 2002January 2005 (3 years 1 month) Amsterdam Area, Netherlands

Marketing, communications & sales coordinator Regio Randstad Noord

Ernst & Young

Privately Held; 10,001+ employees; Accounting industry

2000January 2002 (2 years) Amsterdam Area, Netherlands

Anabel Elices Sanchez's Skills & Expertise

  1. Corporate Communications
  2. Marketing Communications
  3. Corporate Branding
  4. Marketing
  5. Project Management
  6. Internal & External Communications
  7. Issue Management
  8. Media Relations
  9. Management
  10. Marketing Management
  11. Crisis Communications
  12. Entrepreneurship
  13. Public Relations
  14. B2B

Anabel Elices Sanchez's Languages

  • Dutch

    (Native or bilingual proficiency)
  • Spanish

    (Native or bilingual proficiency)
  • English

    (Full professional proficiency)

Anabel Elices Sanchez's Education

University of Amsterdam

doctoraal/master, Economics

19942000

Hervormd Lyceum West

VWO

19881994

Marketing Monday

Masterclasses Social Media 'SocialTwo'

2012

VU Amsterdam

Strategic marketing of services

2004

Nima B (Business marketing), SRM institute

2001

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