Ana Maria Arumi

Current

• Elections Manager at NBC News
• Strategic Communications and Market Research Consultant at First Tier Companies and Organizations

Past

• Sr. VP Director of Research at Public Agenda
• Deputy Director of News Surveys at CBS News

Education

• The University of Texas at Austin

Recommended

1 person has recommended Ana Maria

Connections

189 connections

Industry

Media Production

Ana Maria Arumi’s Summary

Ana Maria Arumi’s Specialties:

Cross-functional team leader
News and story editor
Strategic, political and policy analysis
Information gathering and dissemination
Event production and management
Polling and quantitative research
Public opinion analysis
Qualitative research - focus groups, in-depth and one-on-one interviews

Ana Maria Arumi’s Experience

• Elections Manager

  NBC News

  (Public Company; GE; Broadcast Media industry)

  December 1999 — Present (9 years 8 months)

  Coordinating editorial and technical aspects of NBC's News election polling. Director of the Exit Poll Desk. Producer, editor, on-air reporter and analyst of these, as well as many other public opinion results. Co-Author "How Barack Obama Won: A State-by-State Guide to the Historic 2008 Presidential Election (Vintage)."

• Strategic Communications and Market Research Consultant

  First Tier Companies and Organizations

  (Media Production industry)

  1998 — Present (11 years)

  Examples:
  · Procter & Gamble – Directed strategic communications research for Investor Relations studies via Web and Mail surveys
  · Napster – an advisor to Napster in 2000-2001 when the firm was first expanding and challenging music industry standards. During the trial, reviewed and vetted content preferences and subscription price points through web-based studies – discovered significant discrepancies, changing the course of the case.
  · Kaiser Family Foundation – Designed, analyzed and wrote with reporters on KFF/Washington Post/Harvard Latino survey (10 part series appearing in the Washington Post) and KFF/NPR/Harvard Social Security and Education surveys (multiple stories airing on NPR)

• Sr. VP Director of Research

  Public Agenda

  (Non-Profit; Public Policy industry)

  February 2005 — April 2007 (2 years 3 months)

  Oversaw Public Agenda's varied program of opinion research. Develop new projects. Directed all opinion research work, including projects on education, foreign policy, American Indians, Latinos, American's attitudes toward the philanthropic and nonprofit sectors, and others.

• Deputy Director of News Surveys

  CBS News

  (Public Company; 10,001 or more employees; CBS; Broadcast Media industry)

  December 1995 — December 1998 (3 years 1 month)

  In addition to designing and analyzing surveys for the CBS News/New York Times Poll for broadcast, was a producer and on-air commentator for the Spanish language broadcast of CBS TeleNoticias election coverage.

Additional Information

Ana Maria Arumi’s Honors:

• Nomination, National Academy of Television Arts and Sciences Producer: NBC News Coverage of the 2004 Elections.
• National Merit Scholar
• Texas Achievement Award

Ana Maria Arumi’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch