Amy Tu

Current

VP, Marketing at ReelzChannel

Past

Director, Digital Marketing and Strategy at Ignited
Director, Online at Amp'd Mobile
VP, Sales and Marketing at 7 Blue Seas Vacations

Director, Business Development and Marketing at Express.com
Director , Business Development Entertainment at SEGA Enterprises LTD/SEGA USA
New Media Marketing Account Executive at Fish Interactive, Inc.
Publisher - Founder at YOLK Magazine

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Education

California State University-Northridge

Recommended

4 people have recommended Amy

Connections

194 connections

Industry

Marketing and Advertising

Websites

My Company

Amy Tu’s Experience

VP, Marketing

ReelzChannel

(Privately Held; Entertainment industry)

June 2008 — Present (1 year 2 months)

Digital Marketing, consumer, public relations, social media, mobile, analytic, forecasting, media planning, strategic direction, branding, events.
Director, Digital Marketing and Strategy

Ignited

(Privately Held; Marketing and Advertising industry)

March 2007 — February 2008 (1 year)
Director, Online

Amp'd Mobile

(Privately Held; 201-500 employees; Telecommunications industry)

October 2006 — February 2007 (5 months)
VP, Sales and Marketing

7 Blue Seas Vacations

(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)

August 2001 — October 2006 (5 years 3 months)
Director, Business Development and Marketing

Express.com

(Privately Held; 51-200 employees; Internet industry)

June 2000 — July 2001 (1 year 2 months)
Director , Business Development Entertainment

SEGA Enterprises LTD/SEGA USA

(Public Company; 501-1000 employees; Entertainment industry)

May 1999 — May 2000 (1 year 1 month)
New Media Marketing Account Executive

Fish Interactive, Inc.

(Internet industry)

May 1996 — January 1998 (1 year 9 months)

Developed, implemented strategic on-and off-line marketing plans, brand marketing efforts, Search engine optimization, media buying/planning and guerilla marketing projects for GTE, Ernst and Young, Volt Technical Services, CUC Software, Mazda, RoadWarrior.com, Danni’s Hard Drive, Warner Bros. Alpha & beta test software for Pop!site and Enfish.
Publisher - Founder

YOLK Magazine

(Publishing industry)

November 1993 — May 1996 (2 years 7 months)

Founded and published YOLK Magazine and YOLK.com for national and international distribution. Set and executed company wide schedules and budgets. Produced various shoots, layouts and wrote copy. Managed the advertising, marketing, public relations, art, editorial, and production staffs. Remained a consultant until the magazine closed in 2006.