Amy Sheu

Current

• Fixed Income Specialist at Bloomberg L.P.

Past

• Brand Planning and Research Intern at BBDO Atlanta
• Research Assistant at Zyman Institute of Brand Science

Education

• Emory University - Goizueta Business School

Connections

44 connections

Industry

Financial Services

Amy Sheu’s Experience

• Fixed Income Specialist

  Bloomberg L.P.

  (Privately Held; Financial Services industry)

  June 2007 — Present (2 years 2 months)

• Brand Planning and Research Intern

  BBDO Atlanta

  (Public Company; OMC; Marketing and Advertising industry)

  May 2006 — September 2006 (5 months)

  Cingular Wireless Account
  
  • Compiled proprietary research from research databases and external sources such as Scarborough and Claritas to track events and major promotions of competitors
  • Developed quantitative and qualitative research skills through coding survey responses and generating insights, attending focus groups, and participating in client meetings on a weekly basis
  • Executed various projects for the Account Management group, the Advanced Analytics group, the Ad Claims group, and the Qualitative Research group: the Get Fresh! Tour, the 2006 Employee Annual Survey, Cingular Wireless claim substantiation, and Competitive Ad Tracker Database

• Research Assistant

  Zyman Institute of Brand Science

  (Market Research industry)

  January 2006 — May 2006 (5 months)

  • Researched brand-related articles in scholastic and industry journals, news publications, and syndicated databases
  • Consolidated research to build brand library collection that includes branches such as perspectives on branding, building brand assets, brand strength assessments, brand performance, and brand valuation

Amy Sheu’s Education

• Emory University - Goizueta Business School

  BBA , Finance, Marketing , 2005 — 2007

  Honors: Dean’s Merit List; President’s Volunteer Service Award
  Relevant Courses: Marketing Management, Integrated Marketing Communications, Marketing Research, Ideation, Excel Data Analysis, Probability and Statistics, Corporate Finance, Portfolio Theory, and Applied Investment Management I & II

  Activities and Societies:

  Alpha Kappa Psi Professional Business Fraternity (President 2007, Founder 2006), Asian Cultural Club (President 2004-2005), Emory Marketing Club, Leadership Oxford, and Orientation Leader (over 150 hours of volunteer service in one year time frame)

Additional Information

Amy Sheu’s Groups:

•    Goizueta Business School at Emory University
•    Emory University Alumni