Amy Le

Current

• Community Social Media Manager at GrubHub.com

Past

• Editorial Producer at HomeFinder.com/Classified Ventures
• Manager/Marketing and Event Coordinator at Koi Chinese & Sushi Restaurant
• Freelance Writer at Tribune Company

• General Assignment Reporter at Sun-Times News Group
• Editorial Intern at INsider Magazine

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Education

• Loyola University of Chicago

Recommended

1 person has recommended Amy

Connections

83 connections

Industry

Online Media

Amy Le’s Experience

• Community Social Media Manager

  GrubHub.com

  (Privately Held; Internet industry)

  March 2009 — Present (10 months)

  • Create a comprehensive social media strategy and executing on the plan to attract new users to the site and increase visibility, interaction, and traffic for GrubHub.com.
  
  • Coordinate social media activities by actively engaging users on YouTube, Twitter, Facebook, food and technology blogs, and editing wikis to promote GrubHub.com
  
  • Developed and implemented Twitter strategy to monitor conversations about our brand and competitors, engage key influencers and build brand evangelists
  
  • Conceptualized and spearheaded launch of The Daily Grub Blog (blog.grubhub.com) to attract new links for SEO and increase site visibility among community of “food nerds”
  
  • Experiment with new and alternative ways to leverage social media and technology
  
  • Measure and report impact of social media campaigns to show ROI
  
  • Recruit and edit guest writers for Daily Grub Blog in addition to contributing daily posts
  
  • Write and pitch press releases to online and offline news sources and blogs
  
  • Attend and negotiate local and national sponsorship opportunities at technology and social media events to engage local influencers and build brand awarness

• Editorial Producer

  HomeFinder.com/Classified Ventures

  (Internet industry)

  October 2007 — March 2009 (1 year 6 months)

  • Managed, write and edit daily blog posts for Opening Doors Blog on HomeFinder.com utilizing MediaWiki, Adobe Photoshop and HTML
  • Scheduled, recruited and managed guest bloggers for HomeFinder.com
  • Managed HomeFinder.com’s social media pages on Active Rain, Twitter and Flickr
  • Represented HomeFinder.com in real estate blogosphere and social media networks
  • Researched and develop editorial projects including the Green Home Buying Guide
  • Wrote articles for buying guide content and create captions and headlines for lead articles
  • Edited freelance writers’ articles for spelling, grammar and AP style consistency
  • Worked with product team to optimize content on e-commerce site to boost SEO
  • Trained HomeFinder.com staff on social media initiatives and platforms, and relevant applications to their work

• Manager/Marketing and Event Coordinator

  Koi Chinese & Sushi Restaurant

  (Restaurants industry)

  September 2006 — October 2007 (1 year 2 months)

  • Increased catering sales by targeting and establishing relationships with local community groups and businesses.
  • Composed press releases for special events and establish marketing relationship with regional media outlets.
  • Organized and booked on-sight and off-site corporate and private catering events.
  • Recruited, trained and supervised front of the house staff employees.

• Freelance Writer

  Tribune Company

  (Public Company; 10,001 or more employees; TRB; Newspapers industry)

  December 2002 — June 2007 (4 years 7 months)

  • Created copy for Tribune advertising and editorial inserts distributed to over 30,000 subscribers
  • Identified and wrote stories on the Tribune’s media properties within its monthly newsletter
  • Produced copy for “Web Watch” column for Tribune News monthly corporate newsletter
  • Created copy highlighting developments with the company’s on-line media services
  • Researched current trends in Web development to monitor competitive Internet market

• General Assignment Reporter

  Sun-Times News Group

  (Public Company; 1001-5000 employees; Newspapers industry)

  August 2003 — September 2006 (3 years 2 months)

  • Reported and wrote on Chicago City Council meetings,
  • Investigated Northwest side commercial and residential
  developments,
  • Covered Chicago Public Schools budget and educational
  programs.
  • Wrote story blurbs, captions and headlines.

• Editorial Intern

  INsider Magazine

  (Online Media industry)

  2000 — 2001 (1 year )

Amy Le’s Education

• Loyola University of Chicago

  BA Communication , Journalism/Multimedia , 1998 — 2003

  Graduated with Honors in Communication. Minored in English. Taught English in Tanzania, Africa. Interned at Today's Chicago Woman's magazine. Vice President of Beta Rho Communication Honors Society.

  Activities and Societies:

  Golden Key Honor Society, Beta Rho Communication Honors Society, Society of Professional Journalists

Additional Information

Amy Le’s Interests:

Social media marketing, blogging, new online technology, writing, editing, cooking and event planning.

Amy Le’s Groups:

Victory Gardens Young Professionals, Society of Professional Journalists

•    Loyola University Chicago Alumni Association
•    Fans of Mashable
•    Chicago Tweetups
•    Chicago Twitter & Social Media
•    Social Media Club Chicago
•    Let's Create Chicago - connecting content creators with brands and business owners
•    Off-Site Editors - Freelance Network

Amy Le’s Honors:

Nominated for Society of Professional Journalists' Peter Lisagor Award for Excellence in Reporting in 2006.

Amy Le’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch