Director, Search & New Media
Sacramento, California Area
- Current
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- Director, Search & New Media at Closed Loop Marketing
- Past
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- Marketing Specialist at Fluency Media
- Marketing Project Manager at Quicken Loans
- Marketing and Communication Analyst at ASC Global
- Education
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- Eastern Michigan University
- University of Michigan-Dearborn
- Recommended
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8 people have recommended Amy - Connections
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68
connections
- Industry
- Online Media
- Websites
Amy Greer’s Summary
Marketing professional with 5+ years’ experience in online marketing and project management, including outstanding account management skills.
Proven track record in strategy development, implementation and management of online marketing initiatives for large and medium sites such as Hewlett-Packard and Lockheed Martin.
Specific areas of focus include SEO, conversion optimization, ROI analysis and emerging internet trends.
Experienced industry speaker and blogger.
Passionate about building lasting client relationships.
Strong preference for challenging, deadline-driven environments where excellence is expected.
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Amy Greer’s Specialties:
• Search Engine Optimization (SEO)
• Expert skills in managing complex, multifaceted projects
• Data / metrics analysis
• Custom report / dashboard creation
• Online social media optimization
• Usability and conversion analysis
• Excellent copywriting skills and a regular industry blogger
• Experienced speaker at online marketing conferences
• Outstanding skills in organization, communication and team building
• Experience in both client- and agency-side roles
Amy Greer’s Experience
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Director, Search & New Media
Closed Loop Marketing
(Privately Held; Marketing and Advertising industry)
October 2006 — Present (2 years 10 months)
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• Manage multiple website optimization projects for large & medium businesses
• Interact directly with clients, managing relationships & project deliverables
• Conduct SEO website reviews and create detailed recommendations for clients.
• Analyze website architecture, link structure, metadata and content
• Compile usability and conversion recommendations based on website analysis
• Develop online marketing strategies to meet business and ROI objectives
• Manage project communications and deliverables across creative and technical teams
• Research trends and implement new internet strategies related to clients’ industries
• Identify key performance metrics, design reports and analyze performance data
• Write and edit copy for website pages and online marketing campaigns
• Develop link building strategies to improve link popularity, including social media outreach
• Develop and deliver training for SEO and other online marketing initiatives
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Marketing Specialist
Fluency Media
(Privately Held; Marketing and Advertising industry)
April 2006 — October 2006 (7 months)
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• Managed client email marketing campaigns to achieve maximum ROI
• Produced monthly client marketing reports, including analysis and recommendations
• Assisted in management of Paid Search (PPC) accounts for multiple clients
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Marketing Project Manager
Quicken Loans
(Privately Held; Financial Services industry)
July 2003 — August 2005 (2 years 2 months)
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• Created new process for managing online marketing campaigns and projects
• Managed communication across creative, technical and executive teams
• Coordinated directly with agencies and vendors, established long-term partnerships
• Tracked, analyzed and reported results of project initiatives and online media programs
• Coordinated writing and editing projects for newsletters, flyers and brochures
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Marketing and Communication Analyst
ASC Global
(Automotive industry)
June 1999 — September 2000 (1 year 4 months)
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• Developed industry trend analysis reports for company-wide distribution
• Consulted with sales team, industry groups and design team to produce custom marketing and public relations materials.
• Provided company tours to press, educational groups and prospective clients
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Amy Greer’s Education
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Eastern Michigan University
MA , Communication , 2001 — 2003
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• Recipient of Full Graduate Teaching Fellowship
• Taught 3 public speaking courses per semester for 2 years
• Judged state-wide speech tournaments
• Coached international students in English language and writing skills
• Edited professors' manuscripts
• Presented at national and international academic conferences
• Graduated with High Distinction
****************************************************************************- Activities and Societies:
- Graduate Research and Teaching Assistant
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University of Michigan-Dearborn
BA , Anthrolopology, Communication , 1993 — 1998
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• Recipient of Full Tuition Merit Scholarship
• Graduated with High Distinction
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Additional Information
Amy Greer’s Websites:
Amy Greer’s Groups:
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eMarketing Association Network -
University of Michigan-Dearborn Alumni Society
Amy Greer’s Honors:
Recipient of Full Tuition Merit Scholarship for Bachelor's Degree
Recipient of Graduate Teaching Fellowship for Master's Degree
Amy Greer’s Contact Settings
Interested In:
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
