Enterprise Marketing Manager at RIM
Spain
Enterprise Marketing Manager at RIM
Spain
More than 10 years of marketing experience in different sectors, incl. telecommunications and technology sectors.
As Enterprise Segment Marketing manager, I lead all Spanish marketing and strategic business activities and championed a category defining value proposition led approach to establish brand leadership in the mobile platform sector.
Prior to RIM, I spent four years as the BD Manager for the Austrian Trade Commission. In this role, I was responsible to coach Austrian Companies in the Renewals Energy and Waste & Disposal industry in their establishment process within the Spanish market, providing them with business intelligence, contacts, financing, research corporations, technology transfers, and assistant in the establishment of subsidiaries
Specialties
Mobile/Telecoms Marketing Executive.
Strategic Marketing
Business Development
Cross-cultural communication
Recently focused on building strategic value propositions to exceed business objectives in the Spanish Smartphone market.
Experience in mobile B2B marketing, covering segmentation, propositions, pricing and go to market strategies.
(Public Company; RIMM; Wireless industry)
November 2006 — Present (2 years 9 months)
(Wireless industry)
2007 — 2009 (2 years)
(Wireless industry)
2007 — 2009 (2 years)
(Government Agency; 11-50 employees; Management Consulting industry)
September 2002 — November 2006 (4 years 3 months)
Business Development -
Responsible for verticals: renewable energies, environmental services, automotive industry
BA Economics , Economics , 1992 — 1997