Marketing Strategist at Datamark
Greater Salt Lake City Area
- Current
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- Marketing Strategist at Datamark
- Past
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- Media Director at Datamark, Inc.
- Direct Mail Manager, Corporate Marketing at Supervalu
- Sole Proprietor at Greatdirectmarketer.com consulting
- Account Manager at Alliance Data Systems
- Market Manager at Moore Medical Corp
- Marketing Manager at Synapse Inc
- Assistant Product Manager at Newfield Publications
- Assistant Product Manager; Marketing Analyst at The Walt Disney Company
- Consultant/Product Manager at MultiMedia Direct Inc.
- Lisa Manager, List Acquisition Analyst at Direct American Marketers
- Distribution Center Supervisor at O'Melveny & Myers
- Assistant Manager, Mail Processing at US Sales Corp
- Education
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- University of California, Los Angeles
- University of Kentucky
- University of Kentucky
- Ridgewood High School
- Recommended
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11 people have recommended Alison - Connections
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197
connections
- Industry
- Marketing and Advertising
Alison Taylor’s Summary
CRM professional with 23 years' experience in a variety of industries, including 8 years in retail loyalty marketing (5 - specialty retail, 3+ - grocery retail). Currently strategy lead for the business development group in the post secondary education space.
Alison Taylor’s Specialties:
driving measurable changes in customer behavior, data hygiene, database analysis and reporting, excel geek, merge purge, list acquisition, strategic planning
Alison Taylor’s Experience
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Marketing Strategist
Datamark
(Public Company; Marketing and Advertising industry)
August 2009 — Present (5 months)
Providing multichannel strategic insights and recommendations to postsecondary educational institutions.
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Media Director
Datamark, Inc.
(Public Company; Marketing and Advertising industry)
June 2006 — August 2009 (3 years 3 months)
Response media strategic lead for an advertising agency offering lead generation strategic expertise and execution to its clients in the post secondary education vertical. Lead a team of ~30 awesome associates.
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Direct Mail Manager, Corporate Marketing
Supervalu
(Public Company; 10,001 or more employees; ABS; Retail industry)
January 2003 — May 2006 (3 years 5 months)
Created and executed direct mail traffic driving/loyalty building campaigns using coupon incentives. Monthly volume 3.5-10MM. Revised and improved segmentation/offer strategy to deliver 30% increase in profit.
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Sole Proprietor
Greatdirectmarketer.com consulting
(Marketing and Advertising industry)
2002 — 2003 (1 year )
Provided comprehensive data-based/direct marketing and loyalty consulting services to B2B/C clients.
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Account Manager
Alliance Data Systems
(Public Company; ADS; Information Technology and Services industry)
May 1997 — June 2002 (5 years 2 months)
Provided strategic consulting and tactical direct marketing execution services as the account team leader for 7 bricks and mortar specialty retail clients (1 e-commerce enabled). Formulated new business presentations for potential clients as resident data-based marketing expert. Mailing circulation managed: 300M-10MM per campaign, totaling 75-130MM annual contacts; 40% external prospects. Up to seven direct reports.
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Market Manager
Moore Medical Corp
(Public Company; Medical Devices industry)
1996 — 1997 (1 year )
Formulated and executed marketing strategies and tactics in the Government agency client vertical for this cataloger of medical supplies. Sales were 60% direct mail and 40% incoming phone orders from past customers.
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Marketing Manager
Synapse Inc
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 1996 — June 1996 (6 months)
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Assistant Product Manager
Newfield Publications
(Privately Held; 201-500 employees; Marketing and Advertising industry)
August 1994 — January 1996 (1 year 6 months)
Managing the marketing of a continuity book club and an annual negative option book club. Company sold in January 1996.
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Assistant Product Manager; Marketing Analyst
The Walt Disney Company
(Public Company; 10,001 or more employees; DIS; Marketing and Advertising industry)
January 1993 — April 1994 (1 year 4 months)
Analyzed the performance and recommended tactics for the campaigns that promoted the 6 Disney Books by Mail continuity book clubs. Department was shuttered in April 1994.
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Consultant/Product Manager
MultiMedia Direct Inc.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 1991 — December 1992 (1 year 4 months)
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Lisa Manager, List Acquisition Analyst
Direct American Marketers
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 1990 — September 1991 (1 year 2 months)
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Distribution Center Supervisor
O'Melveny & Myers
(Partnership; Law Practice industry)
June 1989 — January 1990 (8 months)
Managed distribution of workload for all projects through text editing, proofreading, redlining, copying and distribution as a service to staff attorneys.
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Assistant Manager, Mail Processing
US Sales Corp
(Marketing and Advertising industry)
October 1986 — June 1989 (2 years 9 months)
Wrote procedures for and supervised the processing of all incoming direct mail orders for a sweepstakes-oriented catalog company. 18 mailings per year, 75MM circ. As many as 9 concurrent sweepstakes, including fastest responder, in each package.
Alison Taylor’s Education
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University of California, Los Angeles
Educational Psychology 1988 — 1989
worked on a Doctorate for one year; completed 5 courses in graduate statistics
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University of Kentucky
M.S. , Higher Education , 1984 — 1986
GPA 3.5/4.0
Masters' Scholarly Paper Topic: Marketing and Selective Admissions in Traditional Higher Education -
University of Kentucky
B.S. , Home Economics/Nutrition , 1978 — 1983
GPA 2.93/4.0
specialization in Food Science- Activities and Societies:
- Delta Zeta sorority, Lances Junior Honorary
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Ridgewood High School
Alison Taylor’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
