Alice Marshall

Current

Founder and Owner at Presto Vivace

Education

Marlboro College

Recommended

9 people have recommended Alice

Connections

138 connections

Industry

Public Relations and Communications

Websites

Alice Marshall’s Summary

Alice Marshall is the founder and owner of Presto Vivace, a PR agency specializing in communications for technology companies. Since 1998 she has been helping companies develop and communicate their message to both traditional and social media.

Marshall has worked with software companies, financial services firms, defense contractors, associations, and manufacturing companies. She has particular expertise in content management systems, criminal justice technology, and health care IT. Her clients have appeared in The Washington Post, WRC4, Federal News Radio, The Financial Times, Government Computer News, Federal Computer Week, Dr. Dobbs Journal, and many other publications.

Through her blog she has built up strong relationships within the online community, especially Potomac area technology bloggers. Her reporting of local tech events has enabled her to establish strong relationships with Potomac are tech leaders.

Marshall was a pioneer in PR blogging, participating in the first online conference in 2004, Global PR Blog Week 1.0. She presented at the first New Communications Forum and has since been invited to appear at both conferences and on radio.

Professional Service:
Participant in the Federal XML Work Group 2003-2005
Public Relations coordinator for NCC AIIM 1996-2000
Citizen advisor to the Joint Commission on Technology and Science of the Virginia General Assembly 1997
Arlington County Economic Development Commission 1993-1994

Alice Marshall’s Specialties:

Public relations •
Marketing communications •
Business to business communications •
Business to government communications •
Technology expert to layman communications •
Evangelizing IT standards and governance •
New product launches •
Media relations •
Online communications •
Online reputation management •
Community relations •
User group relations •

Alice Marshall’s Experience

Founder and Owner

Presto Vivace

(Public Relations and Communications industry)

May 1998 — Present (11 years 7 months)

Founder and owner of Presto Vivace, a public relations firm specializing in generating publicity for small and medium sized technology companies.
Publisher and Author of Presto Vivace Blog, a blog that chronicles Potomac tech culture from the point of view of marketing communications.