Alexandra Sims

Alexandra Sims

Project Manager at iris worldwide

London, United Kingdom

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Alexandra Sims's Overview

  • Marketing and Events Project Manager at Traks Pro Vertical Specialists
  • Project Supervisor at Rotana Media Group
  • Business Analyst, Transformation/HR Reporting & Analysis at ANZ Bank
  • Project Administrator at John Holland, Basswater Desalination Project
  • Project Coordinator at Thrigby Hall Wildlife Gardens/AmazonaZoo
  • Account Executive at Graf World Colour
  • Retail Assistant / Assistant Buyer at Walkers of Pottergate
  • Great Yarmouth College
  • Chelsea College of Art
  • Camberwell College of Art

402 connections

Alexandra Sims' Experience

Content Producer

iris worldwide

Privately Held; 501-1000 employees; Marketing and Advertising industry

July 2012Present (2 years 3 months) 185 Park Street, London

Content Producer
Iris Worldwide, London, SE1 9DY July 2012 – Present
• A contract role ending in January in which I have managed content production for a £350K website rebuild project (700+ pages).
• Interpreted wireframes and designs to establish content to be re-used, re-purposed and generated.
• Created a comprehensive content matrix documenting the transition of content/assets from the existing website to Umbraco CMS.
• Collaborated with internal and external stakeholders in the approvals process.
• Collaborated with development team to hone CMS functionality.
• Resource Management: Led a team of four Content Editors to populate the CMS.
• Briefed in copy writers and art-workers to generate and repurpose content as required.
• Developed time estimates for projects and change requests.
• Generated a comprehensive user manual; delivered training to internal and external stakeholders.

Marketing and Events Project Manager

Traks Pro Vertical Specialists

September 2011December 2011 (4 months) Dubai, United Arab Emirates

• Established and maintained Traks online presence in the UAE vertical sports community increasing company visibility.
• Defined opportunities for engagement and scope of community projects.
• Planned and managed events to increase company presence in a growing market.
• Designed and oversaw supporting procedures, processes and documentation.
• Content production for vertical sports ecommerce website.

Project Supervisor

Rotana Media Group

Partnership; 501-1000 employees; Entertainment industry

June 2010August 2011 (1 year 3 months) Dubai, United Arab Emirates

• Identified Operations process development opportunities.
• Refined and updated financial reporting processes.
• Restructured existing traffic management processes to increase efficiency.
• Generated HR process maps, increased sign off transparency and championed increases in efficiency.
• Identified scope for learning and development, generated L&D material, and conducted training.
• Applied Lean Six Sigma techniques, including process documentation, mapping and implementation.
• Administrational Support: Correspondence/enquiry management, on-boarding, presentations, editing, minutes, dictation, and proof reading.

Business Analyst, Transformation/HR Reporting & Analysis

ANZ Bank

Public Company; 10,001+ employees; ANZ; Investment Banking industry

January 2009April 2010 (1 year 4 months) Melbourne, Australia

• Lean Six Sigma techniques, including process documentation, mapping and implementation.
• Liaised with divisional HR to document existing business structures and processes.
• Defined operations process maps; led internal stakeholders in streamlining processes to improve internal communications.
• Collaborated with ANZ divisions to effect cleansing of highly confidential data in preparation for migration to the new global remuneration tool (Rem Online).
• Collated, analysed, and maintained highly confidential data.
• Supported users of Rem Online throughout the remunerations process, offering guidance on interpretation of policy and process, and project specific software.

Project Administrator

John Holland, Basswater Desalination Project

November 2008January 2009 (3 months) Melbourne, Australia

• Content production and ‘go-live’ of BassWater Intranet.
• Ownership of bid specific software used to track and control secure documents.
• Ownership of Security Database with over 500 entries.
• Facilities Management including maintenance of over 20 printers and associated resources.
• Ad hoc administration: Reception, staff and resource scheduling, training diaries.
• Management of office environment catering to 250 employees.

Project Coordinator

Thrigby Hall Wildlife Gardens/AmazonaZoo

March 2008October 2008 (8 months) Great Yarmouth, Norfolk, United Kingdom

* Designed and managed the production of the AmazonaZoo website.
* Resource planning and time management.
* Brand development – from the research and wireframe development to the final designs.
* Briefed in suppliers, art workers, developers and copywriters.
* Content Production: Art working, copy writing, asset management.
* Company management: admissions, customer services, staff and financial control.

Account Executive

Graf World Colour

March 2006March 2008 (2 years 1 month) Hatfield, United Kingdom

* Managed print campaigns from tender to dispatch within extremely tight deadlines.
* Cultivated productive relationships with valuable blue chip clients - to include French Connection, Clarks, Gap, and Tie Rack.
* Redefined production and dispatch methods to increase cost and time efficiency.
* Supervised quality control and tracking; I maintained accurate records of products and their movements.
* Developed creative promotional projects – one of which led the Harlequin group to win the “Innovative Printer of the Year Award 2008”.
* Managed all associated administration, from tender to invoicing, hotlines, and tracking reports.

Retail Assistant / Assistant Buyer

Walkers of Pottergate

July 2003February 2005 (1 year 8 months)

* Research seasonal marketing strategies/requirements and report to management.
* Develop promotional material and business development strategies.
* Assist management with seasonal forecasting, buying, and retrospective collection analysis.
* Manage/maintain working environment and client database.

Alexandra Sims' Skills & Expertise

  1. Advertising
  2. Creative Direction
  3. Marketing Strategy
  4. Social Media
  5. New Media
  6. Digital Marketing
  7. Project Management
  8. Digital Media

Alexandra Sims' Education

Great Yarmouth College

HND, Fashion and Textiles


Grade: Distinction

Chelsea College of Art

Fine Art, Bachelor (BSc/BA), Fine/Studio Arts, General


Camberwell College of Art

Foundation, Fine Art


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