
Social media strategist and online participation designer. CEO, Social Signal | Ph.D., Harvard University
Vancouver, Canada Area

Social media strategist and online participation designer. CEO, Social Signal | Ph.D., Harvard University
Vancouver, Canada Area
Alexandra Samuel is the CEO of Social Signal, a Vancouver-based social media agency. Alex has guided the online strategy for some of the web's most ambitious social media projects and online communities, including BC Hydro's Facebook Green Gifts, Vancity's Change Everything and CompuMentor's NetSquared. Social Signal brings online communities to life by creating compelling community concepts, technical blueprints and engagement plans and by building online communities on platforms including Drupal, WordPress and Facebook.
In 2004, Alex received her Ph.D. in Political Science from Harvard University. Her dissertation examined the phenomenon of hacktivism -- politically motivated computer hacking -- as a window on online participation. As the Research Director for Digital 4Sight’s Governance in the Digital Economy, Alexandra created and guided an investigation into the future of government and democracy for a consortium of twenty governments and businesses from around the world. Previously, she researched online social capital for Robert Putnam's Bowling Alone, and co-founded one of Canada's first online political forums. Alex's writing on technology issues has appeared in media outlets like the Toronto Star, CBC Radio, Business 2.0, and the Chronicle of Higher Education.
Alexandra holds a Ph.D. in Political Science from Harvard University and a B.A. in Politics from Oberlin College. She can be reached by email at alex[at]socialsignal[dot]com.
social media, online community, web strategy, engagement planning, online collaboration, Drupal, blogging, online consultation, web 2.0, tagging
(Privately Held; 1-10 employees; Online Media industry)
August 2005 — Present (4 years)
As the CEO of Social Signal, Alex works with non-profits, government agencies and businesses to build online communities that engage employees, members, and the general public.
(Self-Employed; Myself Only; Public Relations and Communications industry)
September 2001 — December 2004 (3 years 4 months)
While completing my Ph.D. I also worked as an independent consultant, writer and researcher specializing in e-democracy and online engagement. I help governments, non-profits and companies use the Internet and other digital technologies as a way of mobilizing stakeholders, members, employees or the general public; as a tool for internal and inter-organizational collaboration; and as a way of engaging these groups in community decision-making.
(Educational Institution; 1001-5000 employees; Higher Education industry)
January 2002 — April 2002 (4 months)
(Public Relations and Communications industry)
1998 — 2001 (3 years)
(Public Relations and Communications industry)
1992 — 1995 (3 years)
Ph.D. , Political Science , September 1995 — September 2004
B.A. , Politics, Women's Studies , September 1988 — May 1992
online community, web 2.0, blogs, tags, drupal, e-democracy, public engagement
nptech, Ahavat Olam