Alexandra Linyard

Current

Marketing Strategist at ORCA Marketing & Consulting

Past

Director of Marketing at Anonymizer, Inc.
Director of Marketing at Travcoa
Senior Marketing Manager at Club Med

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Education

Florida International University
Boston University

Recommended

10 people have recommended Alexandra

Connections

89 connections

Industry

Marketing and Advertising

Websites

Alexandra Linyard’s Summary

- Expertise managing all functions of marketing including; brand management, product marketing, direct marketing campaigns, online SEO & PPC, partnerships and promotions, creative services, and research.
- Strategic thinker with strong management and tactical execution skills to ensure the job gets done right.
- Achiever with track record of exceeding revenue goals by developing innovative campaigns and executing them efficiently with limited staff and budget.
- Leadership skills building and managing relationships with vendors and internal staff, creating a highly productive environment of partnership and teamwork.
- Proven business development skills in engineering strategic relationships with industry partners resulting in successful cross-promotions and increased marketing co-op funds.
- Creative Awards received; POP Times, AdMark 2002 Addy Award, GraphicDesign Award 2006.

Alexandra Linyard’s Specialties:

Areas of Expertise
 Marketing Strategy & Plan Development
 Branding & Product Positioning
 Direct Marketing Campaigns
 Client Retention & Lead Generation Programs
 Online Marketing, Web Site Design & SEO
 Sales Collateral Development
 Product Launches & Special Event Planning

Alexandra Linyard’s Experience

Marketing Strategist

ORCA Marketing & Consulting

(Marketing and Advertising industry)

January 2008 — Present (1 year 7 months)

What You Can Expect From ORCA Marketing & Consulting
 We work with you to clearly define objectives and set goals prior to implementation.
 We tailor our level of service based on your specific needs — whether you need us to execute a single tactical project or deliver a comprehensive strategic plan. No assignment is too big or too small!
 We deliver action plans with measurable results designed around your budget.
 We become part of your team — giving full attention and dedication to your project with hands-on, responsive and flexible service.
 We operate on a business model that allows for low overhead and we pass the cost savings to you — we offer you the advantage of working with a network of trusted creative talents and we do not mark up their fees. Or we can coordinate with your preferred agencies to get the job done.
 We have experience working with companies of all sizes — from start-ups to mega brands — in a variety of industries.
Director of Marketing

Anonymizer, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

2007 — 2008 (1 year)
Director of Marketing

Travcoa

(Privately Held; 51-200 employees; Hospitality industry)

2004 — 2007 (3 years)
Senior Marketing Manager

Club Med

(Public Company; 5001-10,000 employees; Hospitality industry)

2000 — 2004 (4 years)