Alessandro Maielli

Current

Marketing Product Responsible at CartaSi

Past

Marketing - Senior Product Manager Carte di credito at Linea spa - Compass
Consumer Finance and Marketing Retail banking at CITIGROUP ITALY
Marketing Knowledge Management - Marketing at SAN PAOLO IMI Asset Management

stageur at Net 2 consulting

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Education

Università Commerciale 'Luigi Bocconi'

Recommended

4 people have recommended Alessandro

Connections

319 connections

Industry

Banking

Websites

Alessandro Maielli’s Summary

SUMMARY: Marketing - Direct Marketing, Trade Marketing e Marketing strategico dall'anno 2002 Competenze in tutti i processi legati al Marketing strategico e Marketing Operativo

STRENGTHS
1. Vision
2. Competences
3. Versatility
4. Method and Creativity
5. Experience

GOAL:
1. Professional Growth Through Facing New Challenges;
2. Add Value Levering on my Role.

SKILLS:Marketing Consumer Finance Product development (Carte di credito e carte revolving), Retail Banking (Fondi comuni, conti correnti, web marketing strategy), Project management, Direct Marketing acquisition (Pianificazione Campagne su Carte di Credito e Prestiti), Marketing plan, Direct Marketing planning, Ricerca, Analisi e Business Intelligence.

SPECIALTIES
Marketing Management and Planning
Project and Product Development
Price Governance
Marketing Analysis and Research
Direct Marketing Management
Communication Management

Professionally Interested on
1. Start Up Projects;
2. Business Management.

Alessandro Maielli’s Specialties:

Pricing Negotiation, branding and identity, Direct Marketing acqusition, Prestiti al consumo; Strategic Marketing; Marketing Plan

Alessandro Maielli’s Experience

Marketing Product Responsible

CartaSi

(Privately Held; Financial Services industry)

June 2008 — Present (1 year 2 months)

MARKETING DIRECTION

• Planning and definition of the products'content and the services in portfolio, the relative users requirements and business plan.
• Management of the phase of throwing of the new products/services both in operational terms and promo / marketing/advertising.
• Analysis on the course of the Portfolio Clients, with the purpose to improve the Rate of retention of the most profitable Clientele through actions of Marketing contemplated, verifying possible corrective actions to undertake;
• Marketing Campaign Management andTrade Marketing activities(through actions of Direct marketing, Telesales and Repeat Business)
• Statistic analysis on the course of the tied up redemptions to the developed activities and the Countries marketing undertook
• Performances monitoring of the business products/services with the purpose to assure its constant updating optimizing the marketing mix;
• Construction of the Marketing Plan for the area of own competence.
Marketing - Senior Product Manager Carte di credito

Linea spa - Compass

(Financial Services industry)

July 2005 — May 2008 (2 years 11 months)

DIREZIONE MARKETING - MAIN RESPONSIBILTIES
- Marketing Product Development (Carte di credito) in terms of Pricing structuring and innovation product
- Profitability monitoring and risk control, based on company positioning choices and based on benchmarking analysis (Società finanziarie del prestito al consumo)
-Market analysis, benchmarking and representation of the competitive economics scenery
-Project Management activities based on outstanding projects.
- Campaign Management (Pianificazione Campagne Marketing, Direct Marketing acquisition, Telesales) using Business Object solution and Hyperion
-Constant product monitoring and verification of corrective action to be done.
-Training and support of all accounting channel sales force about developed products. (Account e commerciali)
-Support to the whole business area to improve the commercial standing of the Group.
-Preparation of both strategic and marketing plan.
Consumer Finance and Marketing Retail banking

CITIGROUP ITALY

(Public Company; C; Banking industry)

December 2001 — June 2005 (3 years 7 months)

Main Responsibilities:

- Market analysis, business development, acquisition management about financial product (Conti correnti, Carte di credito revolving e Prestiti al consumo)
- Project management - Business plan (Prestiti, Carte)
- Database analysis, reporting.
- Training Sales forces and Customer service (Prestiti, Carte)
- Liasing and teamworking with all functional areas (Credit, Legal, Operation, Investments, Prestiti)
Marketing Knowledge Management - Marketing

SAN PAOLO IMI Asset Management

(Banking industry)

November 2000 — December 2001 (1 year 2 months)
stageur

Net 2 consulting

(Banking industry)

2000 — 2001 (1 year)