Alessandra Formisano

Current

• Product Manager at Montefarmaco OTC

Past

• Product Manager at Sunstar suisse SA (ex John O'Butler Company)
• Executive Account at Ogilvy&Mather
• Financial controller assistant at Novartis Consimer Health

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Education

• European Business School (EBS) - London
• Libera Università Carlo Cattaneo LIUC Milano

Connections

4 connections

Industry

Pharmaceuticals

Alessandra Formisano’s Experience

• Product Manager

  Montefarmaco OTC

  (Pharmaceuticals industry)

  September 2005 — Present (4 years 3 months)

  Responsible for planning, budgeting, and implementation of marketing activities for existing and new products launch:
  Noksan, the 4th brand in feet care market
  Aptica, the 4th brand in presbiopya glasses market.
  I am responsible for sales results and gross margin.

• Product Manager

  Sunstar suisse SA (ex John O'Butler Company)

  (Chemicals industry)

  May 2002 — September 2005 (3 years 5 months)

  I was responsible for marketing activities for oral hygiene products such as toothbrushes, toothpastes, dental flosses, interdental systems, rinses. I took care of new launch proposed by Chigago and Tokio headquarters, I was responsible for below-the- line and print advertising campaigns in dental and pharmaceutical magazine other than organizing consumer oriented activities such as adv campaign and mass market promotional activities. I used to organize exhibitions.

• Executive Account

  Ogilvy&Mather

  (Marketing and Advertising industry)

  April 2001 — December 2001 (9 months)

  Dealing with relations between the agency and some big clients such as Motorola and Credito Italiano from the ideas stage to the creation of the campaign, Above-The-Line and Below-The-Line activities. Meeting reports, Project List and Timing. Copy Analysis. Training on TV, Radio, Cinema, Print campaigns, Art Buying and Progress.

• Financial controller assistant

  Novartis Consimer Health

  (Public Company; 10,001 or more employees; NVS; Pharmaceuticals industry)

  June 2000 — April 2001 (11 months)

  Evaluation of performance of Field Forces and Business Units. Analysis of the brand profitability, both quantitatively (brand contribution) and qualitatively, Key Performance Indicators, development of RONA project. Training on organizational culture, relational process and learning styles.

Alessandra Formisano’s Education

• European Business School (EBS) - London

  1999 , Economics, Business Administration

  Erasmus Project on a scholarship in European Business School of London in 1999.
  Passed examinations: Marketing&Communication, International Economics, and Financial Risk Management.
  Certificate in English.

• Libera Università Carlo Cattaneo LIUC Milano

  2000 , Economics, Business Administration

  Erasmus Project on a scholarship in European Business School of London from August 1998 to January 1999.
  Passed examinations: Marketing&Communication, International Economics, and Financial Risk Management.
  Certificate in English.

  Activities and Societies:

  Degree in Business Administration (1995- April 2000).
  Scored 106 out of 110. University Carlo Cattaneo, Varese (Italy).
  Dissertation in Human Resources Management: “How to create successful team work. Analysis of social psychological mechanisms”.

Additional Information

Alessandra Formisano’s Interests:

I love travelling. Up to now I have travelled in Kenya, India, Russia, UK, France, Spain, Croatia, Slovenia, Holland, Germany but I really want to travel all around the world. I take care of fundrising for projects in Kenya (slum and orphanage). Clown Therapy, street art, jungling. Acting theatre. Reading (A. Jodorowsky, R. Bach, T. Terzani) Cinema (Lars Von Trier, E. Kustorika, F. Fellini) Sports: rock climbing, snowboarding, yoga.

Alessandra Formisano’s Groups:

Clown Therapy Association ONLUS volunteer
Aiutare I Bambini (help children) ONLUS volunteer

Alessandra Formisano’s Honors:

Poetry awards in 1986 and 1987

Alessandra Formisano’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• getting back in touch