Alejandro Cosentino

Current

• Owner at Afluenta S.A.

Past

• General Manager Online Communities at VOY, LLC
• General Manager at VOY, LLC
• CEO and President at Gratis1 (StarMedia Free ISP)

• Managing Director Internet Companies at The Exxel Group
• Consumer Marketing Manager at Banco RIO (Now Santander RIO)
• Vice President, Marketing Services Consumer Service Group - Latin America at American Express
• Senior Consultant at Ordoñez, Bianco/Consultores
• Marketing Manager at Sol-Jet
• Marketing Manager at Guess Jeans Argentina
• Product Manager at Alpargatas

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Education

• Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'

Recommended

28 people have recommended Alejandro

Connections

286 connections

Industry

Internet

Alejandro Cosentino’s Summary

Latin entrepreneur with broad experience in online customer centric business (financial services, internet, online media, and ecommerce industries) in market driven organizations across US Hispanic and Latin countries.

Alejandro Cosentino’s Specialties:

Strong background in marketing/sales to develop new business concepts. Skilled in managing large customer base to improve customer experience thru technology and innovation. Build high performance teams. Convert customer into company fans. Excellent negotiation skills.

Alejandro Cosentino’s Experience

• Owner

  Afluenta S.A.

  (Internet industry)

  September 2008 — Present (11 months)

  Money is probably the most human of human inventions. Afluenta is being designed to help people to connect with the soul of the money they have.
  
  www.afluenta.com

• General Manager Online Communities

  VOY, LLC

  (Privately Held; 11-50 employees; Broadcast Media industry)

  January 2005 — September 2008 (3 years 9 months)

  • Development of the vision/strategy of the new digital media/entertainment for Latinos.
  • Development of the digital entertainment products reaching a pan regional audience of 4 millon unique user in a year.
  • Sales Advertising and Sponsorship across US and Latin countries to monetize traffic with blue chip brands.
  • Business development and alliances with commercial partners in US, Latin America to enhance VOY’ services.

• General Manager

  VOY, LLC

  (Privately Held; 1-10 employees; Internet industry)

  January 2002 — December 2004 (3 years)

  • Co-Founder + Entrepreneur to create the new media for Latinos across US.
  • Business model development to fund company and subsidiaries operation.
  • Fund raising activities to seek investors to support company growth.
  • Development of VOY Digital for Mexican teachers to include a bundle of PC + software, tutorial, training, education and internet connection.
  • Responsible for Merge & Acquisition and Alliances activities and developments.

• CEO and President

  Gratis1 (StarMedia Free ISP)

  (Privately Held; 51-200 employees; Internet industry)

  January 2000 — December 2001 (2 years)

  • Starting up the company in Latin America across 6 key markets (Argentina, Brazil, Mexico, Colombia, Chile and Uruguay).
  • User base built leading free ISPs with + 1,000,000 registered Internet users.
  • Implementation of the virtual ISP concept integrating telecom, software companies and associated content.
  • Partnering with more than 20 leading companies to sign in distribution and revenue deals.
  • Gratis1 ranked No1 free ISP by independent Brazilian website. www.acesso-gratis.com
  • Wind down operation process including creditors, employees, media and suppliers. 100% effective.

• Managing Director Internet Companies

  The Exxel Group

  (Privately Held; 10,001 or more employees; Investment Management industry)

  May 1998 — December 1999 (1 year 8 months)

  • Responsible for Internet companies’ portfolio, accountable for B2B/B2C Internet business, e-commerce and direct sales strategies/business.
  • Integration of companies direct sales operation to maximize opportunities, synergies, scale and results.
  • Also, new business development thru alliances, merges and acquisitions to increase the ROI.
  • Development of direct sales division for consumer catalogs.

• Consumer Marketing Manager

  Banco RIO (Now Santander RIO)

  (Public Company; 5001-10,000 employees; BRIO; Banking industry)

  September 1996 — December 1997 (1 year 4 months)

  • Responsible of marketing strategy for re-launching consumer bank for +1,000,000 customer base.
  • Segmentation of customer base and development of product portfolio along with the development of multi channel sales units (direct marketing, telemarketing and customer service).
  • Responsible for market research function as a tool to investigate for innovative products.
  • Development and execution of advertising strategy and media negotiation to reach high level of targeted segments.

• Vice President, Marketing Services Consumer Service Group - Latin America

  American Express

  (Public Company; 10,001 or more employees; AXP; Financial Services industry)

  January 1991 — August 1996 (5 years 8 months)

  • Development regional Marketing strategies as well as Brand Management & Corporate identity.
  • Implementation of direct marketing and telemarketing acquisition channels.
  • Development of regional customer base, MIS and customer behavior predictive models.
  • Responsible for loyalty/rewards programs to increase average customer spending.

• Senior Consultant

  Ordoñez, Bianco/Consultores

  (Privately Held; 11-50 employees; Management Consulting industry)

  September 1987 — December 1990 (3 years 4 months)

• Marketing Manager

  Sol-Jet

  (Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)

  January 1987 — August 1987 (8 months)

  • Responsible for strategy and marketing implementation of product development.
  • Conduct of market research and customer satisfaction measurements.

• Marketing Manager

  Guess Jeans Argentina

  (Privately Held; 51-200 employees; Apparel & Fashion industry)

  January 1986 — December 1986 (1 year)

• Product Manager

  Alpargatas

  (Public Company; 5001-10,000 employees; ALPA; Textiles industry)

  May 1984 — December 1985 (1 year 8 months)

Alejandro Cosentino’s Education

• Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'

  Lic. , Administracion de Empresas , 1980 — 1985

  Activities and Societies:

  Assistant professor of “Marketing Management” subject. - Catholic University of Argentina (UCA), 1986 - 1991

Additional Information

Alejandro Cosentino’s Interests:

Digital Entretainment, Internet Banking, Catalog Marketing, Growing Blueberries, Skiing, Latin Music Radio Programmer.

Alejandro Cosentino’s Groups:

•    Mobile Industry Argentina
•    Linked.ar
•    UCA Alumni
•    Palermo Valley
•    American Express Network
•    Boober Italia
•    American Express Alumni
•    Online Marketing Latam
•    Latin America Venture Capital Forum

Alejandro Cosentino’s Honors:

Entrepreneur of the Year Award for outstanding marketing performance - “Mañana Profesional” Magazine, Buenos Aires - Argentina, 1993

Assistant professor of “Business Intelligence” - Institute for Executive Development of Argentina MBA, 1989 - 1991

Alejandro Cosentino’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch