Alejandra Diaz

Alejandra Diaz

Program Planning Coordinator, NYS Department of Health's Center for Health Care Policy and Resource Development

Location
Greater New York City Area
Industry
Research

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Alejandra Diaz's Overview

Current
Past
Education
Connections

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Alejandra Diaz's Summary

Alejandra is currently a Program Planning Coordinator and focuses on program and policy development within the New York State Department of Health's Center for Health Care Policy and Resource Development, part of the Office of Primary Care and Health Systems Management. Prior to this, Alejandra was an Empire State Fellow in the New York State Governor’s Office, focusing on health care policy regarding emerging models of care.

Prior to the Empire State Fellowship and entering New York State government, Alejandra was a Lead Experience Architect at NTT DATA, a global technology innovation company where she led a team in developing qualitative audience research studies and used the resulting insights to inform and design services, system interfaces, business processes, and communication strategies for healthcare clients. Her consulting experience has given her a strong background in research, design and communication strategy, as well as a deep appreciation for the goals and needs of different healthcare stakeholders that she brings into her current role.

Outside of work, Alejandra serves as Capital District New York Co-Director for New Leaders Council, a national progressive leadership training program. Alejandra has also served for several years on the New York City Advisory Board for Project Achieve, a HIV vaccine and behavioral intervention study recruitment site for the HIV Vaccine Trials Network and HIV Prevention Trials Network. Alejandra has earned a Bachelor of Arts in the History of Science and Medicine from Yale University, and a Business Certificate from the Columbia University School of Continuing Education.

Alejandra Diaz's Experience

Program Planning Coordinator

New York State Department of Health

Government Agency; 5001-10,000 employees; Health, Wellness and Fitness industry

April 2014Present (6 months) Albany, NY

I work on program and policy development in the New York State Department of Health's Center for Health Care Policy and Resource Development, part of the Office of Primary Care and Health Systems Management.

Empire State Fellow, Health Care Policy

New York Governor's Executive Chamber

September 2012April 2014 (1 year 8 months) Albany, NY

Alejandra was an Empire State Fellow in the New York State Governor's Executive Chamber, working with the Deputy Secretary for Health and focusing on health care policy regarding emerging models of care.

Lead Experience Architect, Experience Design Group

NTT DATA Americas

Public Company; 10,001+ employees; Information Technology and Services industry

April 2011September 2012 (1 year 6 months) New York, New York

As an experience designer Alejandra focused on projects within the pharmaceutical and healthcare industries, striving to improve interactions between different segments of the healthcare spectrum. Research projects involved contextual inquiry, information/interaction design and core usability testing methodologies.

Alejandra shadowed pharmaceutical sales reps, interviewed pharmaceutical consumers and health care professionals, and worked closely with pharmaceutical regulatory and business teams. Her experience outside of the pharmaceutical industry includes interactive design projects with NBA, pro bono wayfinding and experience design projects with New York Presbyterian Hospital and The Morris Museum, and being a finalist in the Intersections: Grand Concourse Beyond 100 urban design ideas competition sponsored by the Bronx Museum of Art and the Design Trust for Public Space.

What is experience design?
Experience design builds on the disciplines of User Experience and Usability. Usability work strives to make products, be they tangible objects, websites or services, intuitive and functional. User Experience (UX) takes into consideration Usability, but deeply considers the context and utility to the end user. Experience Design (XD) is another step further. XD not only takes into consideration Usability and UX, but also designs across multiple touch points to make sure that goals are aligned across stakeholders and that needs are being fulfilled efficiently and effectively.

Privately Held; 501-1000 employees; Information Technology and Services industry

March 2008March 2011 (3 years 1 month) Greater New York City Area

Privately Held; 501-1000 employees; Information Technology and Services industry

March 2007March 2008 (1 year 1 month) Greater New York City Area

Partnership Marketing and Women's Merchandising

Steve and Barry's

Privately Held; 10,001+ employees; Retail industry

20062007 (1 year) Greater New York City Area

Steve & Barry’s was a national retail clothing company with over 200 locations nationwide specializing in inexpensive casual clothing. Alejandra initially worked in partnership marketing, identifying potential business partnership opportunities and working on client relations and event planning. After a few months she transitioned into women's merchandising, working on Steve & Barry’s general women’s collection as well as Steve & Barry’s celebrity lines: BITTEN™ by Sarah Jessica Parker, ELEVEN™ by Venus Williams, and DEAR™ by Amanda Bynes. Alejandra worked directly with the General Manager monitoring sales and promotional campaigns.

Alejandra Diaz's Volunteer Experience & Causes

  • Volunteer Experience

    • Co-Director for the Capital District New York Chapter

      New Leaders Council
      August 2013 present (1 year 2 months)

      Alejandra runs the Capital District chapter of the national New Leaders Council (NLC) organization. NLC is a leadership training organization for young professionals who identify as having progressive values. The organization strives to be the foundation for a diverse, long-term progressive infrastructure, consisting of leaders in business, industry, the non-profit sector, politics and government.

      As a national 501(c)(3) non-profit organization, NLC works to recruit, train and empower political entrepreneurs of tomorrow – advocates, elected officials and civically engaged leaders who will shape the future landscape.

    • Advisory Board Member, Project Achieve

      Project ACHIEVE
      • Health
      June 2006 September 2012 (6 years 4 months)

      Project Achieve is a behavioral and HIV vaccine study recruitment site for the HIV Vaccine Trials Network (HVTN) and HIV Prevention Trials Network (HPTN), and works with the New York Blood Center Laboratory of Infectious Disease Prevention and affiliated with Columbia University Medical Center. Project Achieve’s goal is to develop innovative ways to help people reduce their risk of HIV infection and support studies spanning all phases of HIV vaccine research as part of an international effort to find a preventive HIV vaccine. Community Advisory Board members consult on study participant recruitment strategies, study materials including informed consent forms, and receive study updates. In addition to being a general CAB member, Alejandra has served as a member of the Public Relations Material Development Subcommittee and the Membership Subcommittee.

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Economic Empowerment
      • Education
      • Environment
      • Health
      • Politics
      • Science and Technology
      • Social Services
    • Organizations I support:

      • The Humane Society of the United States
      • New Leaders Council

Alejandra Diaz's Organizations

  • New Leaders Council

    2013 NYC Fellow
    • January 2013 to Present

    New Leaders Council (NLC) is a leadership training organization for young professionals that identify as having progressive values. The organization strives to be the foundation for a diverse, long-term progressive infrastructure, consisting of leaders in business, industry, the non-profit sector, politics and government.

    As a national 501(c)(3) not-for-profit organization, NLC works to recruit, train and empower political entrepreneurs of tomorrow – advocates, elected officials and civically engaged leaders who will shape the future landscape.

Alejandra Diaz's Honors and Awards

  • MISI Company Experience Design Group XD-Factor Award

    MISI Company (now NTT DATA Americas)
    • March 2011

    Alejandra received company recognition for work done planning and facilitating healthcare industry roundtable discussions on the topic of patient adherence for the February 2011 Patient Adherence "Cocktail Convention", hosted by MISI Company, Wool Labs and Smart Brief in Philadelphia, PA.

  • AstraZeneca “AccoladeZ” Team Nominee

    AstraZeneca
    • December 2009

    The team was nominated for physician experience research that informed decisions about where to invest with regard to physician marketing and communications and that led to design guidelines
    and standards developed by MISI Company. The project gave an in-depth view of the physician’s day, with challenges and opportunities, and detailed insights into what physicians value and do not value from a pharmaceutical company and why. The research involved contextual observations with sales reps during product detailing with physicians, physician journaling and one-on-one 90 minute interviews with 50 physicians, both
    general practitioners as well as specialists. Project was sponsored by the AZ US Integrated Systems team.

  • Finalist in Intersections The Grand Concourse Beyond 100 Ideas Competition

    The Bronx Museum of the Arts and the Design Trust for Public Space
    • November 2009

    Intersections The Grand Concourse Beyond 100 Ideas Competition was held by The Bronx Museum of the Arts and the Design Trust for Public Space in celebration of the Bronx Grand Concourse’s 100th anniversary. Over 400 people from 25 countries entered the competition, after two rounds of judging 7 Finalists were selected and their projects were displayed for 3 months in the main hall of the Bronx Museum. Team entry: “Re-vision-ing the Bronx Grand Concourse: A Community-Centered Approach” – an experience research project investigating the needs, behaviors, and desires of the communities that utilize the Bronx Grand Concourse.

Alejandra Diaz's Education

Yale University

BA, History of Science, History of Medicine

20022006

Activities and Societies: Kappa Kappa Gamma, SMArT Volunteer Program Coordinator

Columbia School of Continuing Education

Postbaccalaureate Business Certificate

20082009

Alejandra Diaz's Skills & Expertise

  1. User Experience
  2. Interaction Design
  3. Experience Design
  4. Usability Testing
  5. Contextual Inquiry
  6. Leadership
  7. Public Policy
  8. Stakeholder Engagement
  9. Performance Management
  10. Healthcare improvement
  11. Healthcare Policy
  12. Project Management

Alejandra Diaz's Additional Information

Interests:

Healthcare Policy (State and Federal): Emerging Models of Care, Intersection between Healthcare and the Criminal Justice System, Public Health and Healthcare Consumer Protections. Additionally for fun, fashion, acting (theatre, film), and singing (theatre)

Groups and Associations:

Contact Alejandra for:

  • consulting offers
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