Alberto Maiorana

Current

Marketing & Management Senior Consultant at Management Consulting Associates

Past

Sales & Marketing at Antal International Russia
After Sales Area Manager at General Motors Italia
Marketing Consultant at Sunset Consulting

Marketing & Export Manager at VdS Srl

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Education

Università degli Studi di Pavia
Università degli Studi di Urbino 'Carlo Bo'
Lappeenrannan teknillinen yliopisto

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Recommended

4 people have recommended Alberto

Connections

500+ connections

Industry

Management Consulting

Websites

Alberto Maiorana’s Summary

I'm a Sales & Marketing professional with several years of experience across different industries.
I have been working both in multinationals and starts up and I gained international experiences both in developed and emerging markets.
Highly motivated, fast-learning, business oriented, and experienced specialist in International markets, Strategic Marketing, and Management with several years of exciting and rewarding experience.

Alberto Maiorana’s Specialties:

- Strong knowledge of consumer goods, services and automotive industries
- International markets
- New product development
- Strategy, start-up, consulting, networking, business development

Alberto Maiorana’s Experience

Marketing & Management Senior Consultant

Management Consulting Associates

(Management Consulting industry)

January 2008 — Present (1 year 7 months)

Offering business and management consulting services that include market research and analysis, entry-market strategy, new product development, marketing planning, international business management, and strategy development.

Also, advisor for WineManagers Ltd. UK (a TFO's compay) for the food & beverage sector.
Sales & Marketing

Antal International Russia

(Management Consulting industry)

December 2006 — January 2008 (1 year 2 months)

Antal International is a leading recruitment company focuses on middle and senior management positions.

- Developing business especially with multinationals and
Italian companies located in Russia.
- Key Account Management.
- Project management
After Sales Area Manager

General Motors Italia

(Public Company; 10,001 or more employees; GM; Automotive industry)

January 2005 — October 2006 (1 year 10 months)

Responsible to increase sales and performances. Developed sales and marketing strategies for the assigned area.

- Developed dealer’s network in terms of sales, standards, services and stocks.
- Market analysis, reporting, sales forecast.
- Reported to the After-sales Marketing Director. Monthly meeting with the field team and marketing department.
Marketing Consultant

Sunset Consulting

(Management Consulting industry)

April 2004 — December 2004 (9 months)

1- Science and Tech Park of Sicily

Provided market evaluation and entrance scenarios analysis about the Chinese consumer goods market. Provided marketing and strategic consulting to the associated companies in order to develop the “Sicilians in China” program.

2- Italian Chamber of Commerce

Developed all activities (in Finland) in order to develop a business mission and workshop in Helsinki between Italian companies and Finnish operators of the food & wine sector.
Marketing & Export Manager

VdS Srl

(Wine and Spirits industry)

January 2003 — March 2004 (1 year 3 months)

Developed marketing guidelines and strategic communications. Established company’s overall business for post start-up operations.

- Launched of a new product line for international markets.
- Built brand awareness.
- 3 years marketing plan.
- Participation in wine-tastings and events (trade fairs, seminars...)
- Export activities and entering new markets, negotiations with importers.

Alberto Maiorana’s Education

Università degli Studi di Pavia

Researcher , Finnish Science and Tech Parks , 2004 — 2004

Activities and Societies:

Research project conducted in Finland about how the Finnish Science Park network works
Università degli Studi di Urbino 'Carlo Bo'

BA , Marketing & Communication , 1998 — 2003

- Major subject: Marketing, International marketing
- Thesis: “The Chinese retail sector” (International Marketing)

Activities and Societies:

Erasmus scholarship, internship, workshops
Lappeenrannan teknillinen yliopisto

Master , International Marketing , 2002 — 2002

Additional Information

Alberto Maiorana’s Websites:

Alberto Maiorana’s Interests:

Business strategies, Marketing, business development, international markets, recruitment, fmcg, travelling and nature, sport (especially cycling, tennis, trekking, skii), Internet, reading management books, financial markets, playing sax, Russia, China, wine & food tastings, emerging markets, product development, Dale Carnagie, Nasdaq, Blue Ocean Strategy, venture capital