Founder, Layline Communications, editor of Housing Technology, b2b technology marketing, copywriting and publishing
Gloucester, United Kingdom
- Current
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- Founder at Layline Communications
- Past
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- Owner/founder at 660degrees.com
- Commercial director at Finextra.com
- Education
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- Birmingham University
- Recommended
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- Industry
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- Websites
Alastair Tweedie’s Summary
- Editor, copywriter and marketing director with over 15 years experience in the - technology sector;
- Founder of technology-specific PR and marketing communications agency;
- Editor and co-founder of Housing Technology magazine.
Alastair Tweedie’s Specialties:
Editorial and copywriting, marketing strategy and execution (all channels), publishing, banking/FS sector knowledge, social housing/public sector knowledge.
Alastair Tweedie’s Experience
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Founder
Layline Communications
(Computer Software industry)
November 2006 — Present (2 years 9 months)
Boutique consultancy providing marketing and editorial services to software vendors.
Services:
Editorial and copywriting
Strategy and planning
Positioning and messaging
Direct marketing and lead generation
Design and corporate collateral
Web design and development -
Owner/founder
660degrees.com
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2000 — October 2006 (6 years 5 months)
Marketing and PR consultancy for the banking technology sector
Founded and launched 2000 (run in parallel with Finextra), with responsibility for the creation and development of all clients’ marketing plans to sell their technology products and services, predominantly to banks and financial institutions, and their subsequent implementation across all marketing disciplines.
Responsible for managing a team of marketing and PR professionals and liaising with other internal team resources, such as design, editorial, events, web services, as well as full P&L responsibility for the company.
Clients included Sun Microsystems, Temenos, Royalblue/Fidessa, ClusterSeven, Orc Software, Morse Group, Caplin Systems, Deecal and TenFore. Other projects include work for Algorithmics, FundTech, Concise, Carreker, Enigmatec and Accurate Software. -
Commercial director
Finextra.com
(Privately Held; 11-50 employees; Online Media industry)
June 2000 — September 2005 (5 years 4 months)
World’s leading online banking technology news and information service
Responsible for Finextra’s launch in 2000 and subsequent marketing, brand development and commercial development. Management of all commercial operations, including, sales support, partner relationships, on- and offline service development, and board-level reporting.
In addition:
• 2002 – development of the Finextra Careercentre job/recruitment service;
• 2003 – creation of the Finexpo (www.finexpo.com) series of conferences and exhibitions, now the UK’s largest banking technology events;
• 2004 – launch of the Finextra DataBank database marketing service;
• 2005 – creation and launch EBAday (www.ebaday.com), the first pan-European payments technology conference and exhibition.
Alastair Tweedie’s Education
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Birmingham University
Bsc (Hons) , Geology and Earth Sciences , October 1988 — July 1992
- Activities and Societies:
- Chairman Windsurfing Club, treasurer of Wine Society
Additional Information
Alastair Tweedie’s Websites:
Alastair Tweedie’s Interests:
windsurfing, fishing, landyachting
Alastair Tweedie’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
