LinkedInAlan Moore

Alan Moore

Strategic Advisor at Fluteoffice

Cambridge, United Kingdom
Think Tanks
Recommendations4 people have recommended Alan

Join LinkedIn & access Alan's full profile

Join LinkedIn & access Alan's full profile. It's free!

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you know in common
  • Get introduced
  • Contact Alan directly
View full profile



Alan Moore is an established, author, educator and a practitioner who possesses a unique grasp on the changes that are reshaping our world, and an insight on how to transform organisations and businesses to thrive in a world where it’s not business as usual.

Alan has worked with many of the leading educational and corporate institutions around the world, sharing his extensive knowledge and insights on innovation and transformation in the form of teaching, workshops and invitational speaking. He has taught at the following institutions:

Massachusetts Institute of Technology (MIT), Oxford University, Saïd Business School, Cambridge University, Judge Business School, INSEAD, Schumacher College, Sloan School of Management, Bradford School of Management.

Alan is the inspiration for a number of innovative businesses, including the creation of
a crowdfunding platform. He also sits on the “board of inspiration” at the Dutch Think Tank Freedom Lab. He acts in a number of board advisory roles for organisations in finance, legal, mobile, theatre and the travel industries, as well as for an NGO dedicated to humanitarian crisis management.

What participants can learn from Alan’s knowledge and insights

[1] Learn about new tools, processes and language that can be used to re-define and re-shape enterprise and business.

[2] Explore how to develop the ability to recognise opportunities for value creation blending those tools, processes and language to evolve, fresh, novel and meaningful strategies and operational approaches to reshape business.

[3] Learn how to solve complex multi-dimensional organisational problems.

[4] Apply such insight to challenge current business-as-usual perceptions and barriers to transformation.

[5] Design for radical business transformation to assert a better, more vibrant future.

Alan’s insights are particularly relevant for those seeking upgrading their knowledge and understanding of strategy, leadership, innovation, entrepreneurship.


No Straight Lines: making sense of our non-linear world(Link)

December 2011

Our institutions, organisations and economies were conceived, designed and built for a simpler more linear world. Overwhelmed by complexity, these have become disrupted and unsustainable. There is an urgent need to transform our societies, organisations and economies by better design to thrive in what I call a "non-linear world". A non-linear world has significant implications for leadership, strategy, and innovation – the design of organisations and economic models as a whole.

A non-linear world is one in which we embrace the power and potential of complexity rather than trying to break it down into unconnected bits and that we see the world systemically. It is where we have the capacity and the tools (which already exist) to transform our organisations to work with the grain of human nature, not against it, that run leaner, more efficiently, and are greener. A non-linear world is a significant upgrade to our linear one, proving that better, much better, does not necessarily have to cost the Earth.

No Straight Lines has a six point navigational guide framing the philosophy and practice of how to design organisations and economic models for a non-linear world.

[1] Ambiguity – how to develop a deeper diagnostic understanding of a complex world.

[2] Adaptiveness – how to become agile in a world that is rapidly evolving.

[3] Openness – openness as a principle and practice offers new capabilities, higher organisational performance, trading models, amongst other benefits.

[4] Participatory cultures & tools – accelerate innovation, create breakthrough systemic change, re-define business models, offering a more empowering and legitimate form of leadership.

[5] Craftsmanship - how the concept and practice of craftsmanship is a more finely tuned creative approach to learning the craft of innovation.

[6] Epic - how to design for transformation converting deep insight and the intangibly novel into tangible reality.

Communities Dominate Brands: business and marketing challenges for the 21st Century(Link)

April 2005

Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses and other organisations interact with their customers and stakeholders.

This communications revolution is driven by a fundamental need of human beings to connect and co-create knowledge, culture, and commerce. Something that until recently had not been possible.

The book describes a new business and communications model that has proven to be highly prescient.


Designing for Transformation: Stories, principles and practical ways in which we can innovate to a better future(Link)

October 2012

This 30 minute read shows how businesses and organisations can re-design for radical business transformation based upon the six principles of No Straight Lines.

How to design around the needs of humanity’ rather than around the needs and orthodoxies of an industrial world. They are all examples of unique blends of old wisdom and cutting edge technology combined with a literacy that enables humanity to take appositive step forward. They prove that people are not motivated purely by commercial need, that people can be producers, co-creators, consumers, investors and evangelists, and that we can design better for societies, organisations, and commerce – all at the same time.

Social Media Marketing: how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem(Link)

February 2009

Social Media Marketing: explaining how the mass media of today is missing on opportunities, the ongoing convergence of the 3 types of media: mass media, social media and telecom/mobile, and how to use data and analytics to gain better insights and to realize business value. It makes extensive use of the current research, which is very useful. There are many good use cases and examples. The emphasis is on telecom as this is the area of expertise for the authors. But the concepts and conclusions are applicable to any business. If you are an executive or marketing professional or an IT leader looking to use social media to deliver business value, this is the book for you.

Understand the world of Social media from the perspective of the Web (social media), mobile/telecoms and traditional media

Understand the significance of data within social networks

Work with social media metrics like Alpha users, cost-per-relevant-audience and others

Learn from case studies from enterprises who have successfully used the social media marketing approach

Learn how to deploy social media marketing campaigns

Recognise the growing significance of Privacy in Social media marketing

This book would appeal to anyone in the social media, mobile/telecoms and traditional media worlds, as well as to businesses wishing to become involved in Social Media Marketing.



  • Entrepreneur
  • Public Speaking
  • Entrepreneurship
  • Marketing Strategy
  • Start-ups
  • Business Strategy
  • Online Advertising
  • Public Relations
  • Leadership
  • Mobile Devices
  • Business Development
  • Marketing
  • Social Media Marketing
  • Strategy
  • Social Media
  • Management Consulting
  • Business Planning
  • Team Building
  • Brand Development
  • New Business Development
  • Management
  • Digital Strategy
  • Strategic Partnerships
  • Strategic Planning
  • Mobile Marketing
  • Digital Media
  • Venture Capital
  • Coaching
  • See 13+  See less

View Alan's full profile to...

  • See who you know in common
  • Get introduced
  • Contact Alan directly

Not the Alan Moore you're looking for? View more


People Also Viewed

LinkedIn member directory:

  1. a
  2. b
  3. c
  4. d
  5. e
  6. f
  7. g
  8. h
  9. i
  10. j
  11. k
  12. l
  13. m
  14. n
  15. o
  16. p
  17. q
  18. r
  19. s
  20. t
  21. u
  22. v
  23. w
  24. x
  25. y
  26. z
  27. more