Adam Siegel

Current

• Lead Producer, The Sims Internet Group at Electronic Arts

Past

• Head of Product Development/Management at MOG
• Co-founder at Psynchro Labs
• Product Manager at Autodesk, Inc.

• Co-founder/VP Product at Earthnoise, Inc.
• Director of Strategic Projects at OZ Communications
• Freelance Producer at Various Locations
• Marketing Analyst at Worlds, Inc.

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Education

• Arad Arts Project
• Harvard University

Recommended

1 person has recommended Adam

Connections

251 connections

Industry

Internet

Websites

• My Blog
• My Band

Adam Siegel’s Summary

My areas of expertise and passion are applications and services enabling users and fans to engage with branded entertainment content, make it their own and share it with their friends. I have worked extensively with digital music, virtual worlds and streaming video and have successfully built online services and communities around all of these. I enjoy researching and analyzing the converging entertainment market; developing "transmedia" business, product and content strategies; and working with great teams to design experiences, develop implementation plans and execute. I look forward to continuing to collaborate with talented marketers, designers and engineers to imagine, design and develop innovative IPs, products and services that integrate branded entertainment properties with games and user-generated content to create next-generation entertainment ecosystems.

Adam Siegel’s Specialties:

conceptualization and design of innovative entertainment experiences, products and services; business and product strategy; managing the development of advanced Web applications using Agile methodology; cross-functional team management; market research and analysis

Adam Siegel’s Experience

• Lead Producer, The Sims Internet Group

  Electronic Arts

  (Public Company; ERTS; Computer Games industry)

  June 2007 — Present (2 years 2 months)

  I lead a team of six producers in building TheSims3.com, the online community site integrated with The Sims 3 game, due to ship in early June, 2009. My team also builds and manages a micro-transaction based online store selling virtual items that The Sims players can download and use in their game. The Sims is the #1 selling PC game franchise of all time, with over 100 million units sold worldwide.

• Head of Product Development/Management

  MOG

  (Privately Held; Online Media industry)

  March 2006 — June 2007 (1 year 4 months)

  I led product development and managed the operation of MOG.com, a Ruby on Rails based Web community for music bloggers and fans. MOG.com leverages the MOG-O-MATIC client application to automatically display users' digital music collections on their profile page for others to browse, constantly tracking and updating their favorite artists, albums and songs as they listen to music. MOG has since integrated an advertising infrastructure for external music blogs and is now consistently attracting close to 4 million monthly uniques, becoming one of the most engaging music destinations on the Web.

• Co-founder

  Psynchro Labs

  (Entertainment industry)

  July 2004 — March 2006 (1 year 9 months)

  I formed Psynchro Labs together with Alex Seropian (founder of Bungie Studios and creator of Halo), Jim Banister and Raza Zaidi to develop new user-generated entertainment experiences by marrying videogame technologies with unscripted reality show concepts for the Web and TV.
  
  At Psynchro, I led the design of the production platform for XQuest, a space-themed reality show immersing 2 competing teams of contestants in a simulated race through space. Ron Howard and Brian Grazer at Imagine Entertainment signed on to produce and the show was picked up by Fox Television in the summer of 2005. Although Fox has not yet moved forward with the production of XQuest, the show is technically still “in development.”
  
  During this same period I independently developed another TV show called Dual Reality, a Real World style reality show that would be filmed partly in the physical world and partly in a virtual world.

• Product Manager

  Autodesk, Inc.

  (Public Company; 1001-5000 employees; ADSK; Computer Software industry)

  March 2002 — December 2003 (1 year 10 months)

  (6/2004 – 4/2006) I consulted for the Autodesk Americas Marketing and Sales Execution Group on various Web marketing projects, including the development of an offer management marketing “hub” built on top of the Aprimo CRM system, and a promotions management system for Autodesk.com.
  (3/2002 – 12/2003) I joined the Autodesk Media & Entertainment Division’s Desktop Video Group as product manager of the professional video encoding and motion graphics software applications. I launched cleaner 6 (Mac), which won MacWorld Best of Show 2002, combustion 2.1 (Mac/Win), cleaner XL (Win), and combustion 3 (Win).

• Co-founder/VP Product

  Earthnoise, Inc.

  (Online Media industry)

  July 1999 — April 2001 (1 year 10 months)

  I co-founded Earthnoise in July 1999 with former colleagues from Israel to provide consumers with a way to upload and share their videos on the Web. We raised over $12 million in funding from Israel Seed Partners, AOL Investments, Entertainment Media Ventures and others.
  
  I established a marketing, content acquisition and business development team in San Francisco. We launched the Earthnoise.com beta, a video sharing community enabling consumers and small businesses to easily and inexpensively capture, encode, upload, manage, edit, package, publish and stream their videos on the Web.
  
  I built a product management team and developed the following products and services:
  
  Earthnoise.com v1.0
  
  EarthStream - a commercially packaged version of the Earthnoise technology platform enabling ISPs and Web hosting providers to offer scalable streaming media solutions to their customers
  
  Wireless Video Mail – an Earthnoise-hosted video messaging prototype application, developed for Sprint

• Director of Strategic Projects

  OZ Communications

  (Privately Held; Telecommunications industry)

  January 1997 — June 1999 (2 years 6 months)

  I executive-produced the interactive 3D multi-user virtual museum projects Van Gogh’s Van Goghs, developed in conjunction with Intel, SFMOMA, the Van Gogh Museum in Amsterdam and the National Gallery in Washington D.C., and The American Century with Intel and the Whitney Museum in New York.
  
  Later, I helped secure a strategic partnership with Ericsson Telecommunications and a related $19 million equity investment. I led the design of an e-commerce and customer support solution integrating OZ’s intelligent agent driven conversational interface with an Ericsson call center solution and a 3rd party back-end knowledge base system. I authored an associated business plan and marketing materials, collaborated with the team in Iceland on requirements and features specification documents and managed the development of prototypes and sales tools.

• Freelance Producer

  Various Locations

  (Internet industry)

  1994 — 1996 (2 years)

  I produced, designed and implemented a Director concept demo of a kiosk-based information and shopping portal for Cathay Pacific Airlines at the Interactive Factory, Boston.
  
  I produced the KYTE Virtual Business Tradeshow Web site and CD-ROM for The Business Line, Tel-Aviv and Paris.
  
  I produced music and computer animation for The Dead Sea Scrolls Revealed and Sports Illustrated 1994 Sports Almanac CD-ROMs and developed marketing demos for Playstation games at Pixel Multimedia, Tel-Aviv.

• Marketing Analyst

  Worlds, Inc.

  (Internet industry)

  June 1996 — December 1996 (7 months)

  I produced a market overview and analysis of the nascent 3D chat and VRML industry for Worlds, Inc. I also performed a needs analysis and specified product requirements for Active Worlds 2.0, the company’s pioneering software platform enabling users to “own land,” build structures and scriptable objects and interact with one another via chat and customized avatars within shared 3D virtual worlds via the Internet (initially known as AlphaWorld).
  I collaborated with the Product Manager in the requirements analysis and product definition for a Java-based technology platform for 3D virtual communities. This eventually became WorldsPlayer, WorldsShaper, and WorldsServer.

Adam Siegel’s Education

• Arad Arts Project

  Certificate , Video Art and Installation , 1992 — 1993

  I attended an Artist in Residency Program at the WUJS Institute in Arad, Israel. I collaborated with Zev Greenfield on a photography and video installation based on the sites and sounds of the Old Tel-Aviv Central Bus Station.

• Harvard University

  BA , Visual and Environmental Studies , 1986 — 1992

  I received a Bachelor of Arts degree with a concentration in sculpture and computer animation. I created two computer-animated short films: Through Virtual Spaces, 1991, and Mecha of Control, 1992.

Additional Information

Adam Siegel’s Websites:

• My Blog
• My Band

Adam Siegel’s Interests:

music (listening and performing), digital media, 3D virtual worlds and simulations, architecture and industrial design, cooking

Adam Siegel’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch