Aaron Rosenberg

UX analyst American Greetings

Cleveland/Akron, Ohio Area

Current
  • UX Analyst at American Greetings
Past
  • Webmaster at Nanofilm
  • Web Designer at Wiseguides
Education
  • Kent State University
  • The Ohio State University
Connections
42 connections
Industry
Internet

Aaron Rosenberg’s Summary

Usability Professional/Information Architect with a professional background in design, programming and project management.

Aaron Rosenberg’s Specialties:

Usability test preparation, recruiting particpants, test moderation and facilitation. Standards based web design including: XHTML, CSS and Microformats. Detailed understanding of the user experience and the process by which sites move through the planning development and implementation stages.


Aaron Rosenberg’s Experience

  • UX Analyst

    American Greetings

    (Internet industry)

    June 2008Present (1 year 2 months)

  • Usability Engineer/Usability Lab Manager

    Kent State University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    July 2006June 2008 (2 years)

    Responsible for all operations of for profit enterprise known as ScanPath. Including: business development, client engagement, usability test preparation, managing graduate assistants in lab, conducting and facilitating testing, analyzing results, creating deliverables, deliver final content and deliverables, and final consultation

  • Usability Lab Manager

    Kent State University

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    December 2005June 2006 (7 months)

    Managed Usability Lab equipment, prepared and facilitated studies with assistance from faculty. Managed lab schedule and student projects.

  • Web Project Manager

    WiseGuides

    (Privately Held; 1-10 employees; Accounting industry)

    April 2001June 2006 (5 years 3 months)

    Successfully managed redesign of continuing education engine project to completion. Started advertising campaigning using burgeoning SEO techniques and Pay-PerClick engines: Overture and Google adwords. Managed the enrolled agent book project that included new site presence and increased search engine awareness that has taken book sales from $3k to $170k.

  • Webmaster

    Nanofilm

    (Privately Held; 51-200 employees; Nanotechnology industry)

    March 2000December 2000 (10 months)

    Responsible for web site redesign and information architecture. Converted site from heavy graphics to more standards based text based site.

  • Web Designer

    Wiseguides

    (Privately Held; 1-10 employees; Accounting industry)

    March 1999January 2000 (11 months)

    Designed and developed web presence using HTML, CSS and Perl to deliver a first to web market Continuing education for CPAs. Succesfully integrated our backend engine to work with front end systems designed by market partners. As a small business I was able to leverage our flexibility as a competitive advantage with regard to the user experience. With first hand contact with actual customers I was able to identify usability and information architecture issues through remote correspondence. This opportunity helped solidify the company as market leader.


Aaron Rosenberg’s Education

  • Kent State University

    MS , Information Architecture , 20052008

  • The Ohio State University

    BA , Philosophy , 19901995


Additional Information

Aaron Rosenberg’s Groups:

Northeast Ohio Usability Professionals Association, Cleveland Web Standards Association, Web Association Cleveland

  •    User Experience

Aaron Rosenberg’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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