Aaron Gray

Past

Director of Business Development at Webtrends
Enterprise Solution Architect at Webtrends
Sr. Manager, Best Practices & Methodology / Services Engineering at Webtrends

Practice Manager, Strategic Services at Webtrends
Principal Strategic Consultant at Webtrends
Senior Consultant, Strategic Services at Coremetrics
CEO / Chief Information Architect at Tweak Interactive, Inc.
Manager, Interactive Group at DownStream

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Education

The Evergreen State College

Recommended

4 people have recommended Aaron

Connections

397 connections

Industry

Internet

Websites

My Blog

Aaron Gray’s Summary

• Launched successful interactive media division of an existing sound and video house

• Built new operational team to solve critical product implementation issues on key software company accounts, retaining 100% of at-risk revenue

• Founder of Tweak Interactive, a successful user-experience strategy and design company

• Built first solution design consulting practice and methodology at a top web analytics vendor

• Created new developer and partner program to accelerate ecosystem growth and provide clear value to Webtrends customers and partners

Aaron Gray’s Specialties:

Vision: Understanding current landscape, seeing hidden opportunities & painting a picture of “what can be”

Leadership: Rallying peers, reports and cross-functional teams toward a common vision of success

Execution: Turning strategic vision into clearly articulated and prioritized steps to drive completion

Aaron Gray’s Experience

Director of Business Development

Webtrends

(Privately Held; Computer Software industry)

March 2008 — June 2009 (1 year 4 months)

Responsible for strategy and management of the Open Exchange Partner Program with a long-term focus on building value for the company, and for Webtrends customers, through growth of the ecosystem of partners and developers creating solutions for the Webtrends platform.

Responsible for recruiting and developing new partners, agreement negotiation, designing integrated solutions, and overseeing integrated solution development, go-to-market strategy and tactics.
Enterprise Solution Architect

Webtrends

(Privately Held; Computer Software industry)

March 2007 — March 2008 (1 year 1 month)

Partner with executive management at strategic accounts to set long-term vision for success with analytics and marketing optimization solutions from Webtrends and Webtrends integrated (Open Exchange) partners.

Created a new set of teams and global business processes to ensure successful, sustainable sales and implementation of a new set of company products.
Sr. Manager, Best Practices & Methodology / Services Engineering

Webtrends

(Privately Held; Computer Software industry)

March 2006 — March 2007 (1 year 1 month)

Built a new department with responsibility for solution delivery methodology, capture and management of product and industry best practices from the field & knowledge management, packaged solution design, and education programs.

Took responsibility for services marketing, developing messaging that successfully positioned Webtrends consulting as "enterprise-class solution consulting for complex enterprises" as an effective counter to the competition's "web analytics is easy" messaging.
Practice Manager, Strategic Services

Webtrends

(Privately Held; Computer Software industry)

November 2005 — June 2006 (8 months)

I built the Strategic Services practice at Webtrends, hiring, managing and mentoring a group of analysts and consultants who help our customers extract maximum value from Webtrends through solution design consulting, best practices coaching, and marketing performance optimization services.
Principal Strategic Consultant

Webtrends

(Privately Held; Computer Software industry)

November 2004 — November 2005 (1 year 1 month)

Worked with national and global enterprises, such as HSBC, to define global analytics measurement and deployment strategies. Managed global deployments.
Senior Consultant, Strategic Services

Coremetrics

(Privately Held; 51-200 employees; Internet industry)

September 2001 — November 2004 (3 years 3 months)

Provided deep analysis of online behavior related to conversion and revenue performance of web sites. Drove site design, merchandising, and marketing changes providing significant and on-going ROI.
CEO / Chief Information Architect

Tweak Interactive, Inc.

(Privately Held; Internet industry)

January 2000 — September 2001 (1 year 9 months)

Co-founded this successful UCD (user-centered design) oriented interactive shop to provide boutique-quality visual design paired with goal-driven interaction design to mid-market b-to-b and b-to-c companies.
Manager, Interactive Group

DownStream

(Privately Held; Design industry)

January 1998 — January 2000 (2 years 1 month)

Launched an interactive media development division within this successful film and video post-production services house, offering services in the areas of eCommerce strategy, design & production; commercial DVD design and production; multi-media design and production; and video encoding.

Aaron Gray’s Education

The Evergreen State College

BA , Psychology, Sociology, Religion , 1992 — 1995

Emphasis on interpersonal dynamics (systems theory), and childhood cognitive/affective development.

Additional work in social theory, group dynamics, theory of religion, and pop-culture.

Additional Information

Aaron Gray’s Websites:

My Blog

Aaron Gray’s Interests:

Entrepreneurialism, Effective Management, Sustainable Capitalism, Doing What You Love / Loving What You Do, Acid Jazz, Soul Jazz, Classic R&B, Groove, Trip Hop, Indie Pop, BioDiesel, Sustainable Fuels, Modular Shelter Design, Kitchen Design, Classic Motorcycles, Sea Kayaking, Camping