Media/Public Relations & Communications Specialist
Greater Milwaukee Area
Media/Public Relations & Communications Specialist
Greater Milwaukee Area
(Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)
October 2007 — August 2008 (11 months)
• Helped conceptualize, manage and execute experiential marketing campaigns on a national and international level, promoting consumer goods products products.
• Supervised field crews to ensure flawless event execution; provided weekly tactical direction, offered daily counsel, maintained campaign inventory and monitored expenses, per diem and timesheets.
• Conducted event training for field managers and temp staff working the front lines of events. Developed power point presentations, competitive analysis reports and wrote copy for event fliers and promotions.
(Public Relations and Communications industry)
March 2007 — May 2007 (3 months)
• Provided counsel, public relations strategy, media relations, event planning and creative storytelling to clients including.
(Broadcast Media industry)
August 2006 — February 2007 (7 months)
• Reported/anchored live morning broadcasts
• Interviewed high ranking local/national officials & celebrities
• Generated story ideas, conducted research, adhered to daily deadlines
(Broadcast Media industry)
August 2004 — August 2006 (2 years 1 month)
• Planned and executed live shots for area's top rated 4-hour morning show
• Acted as fill-in anchor, conducting live interviews with community members, local/national high ranking officials and celebrities
• Generated story ideas, conducted research, adhered to daily deadlines and breaking news situations
(Broadcast Media industry)
April 2002 — August 2004 (2 years 5 months)
• Anchored live morning broadcasts, reported daily news stories
• Interviewed high ranking local/national officials & celebrities
• Generated story ideas, conducted research, adhered to daily deadlines
(Broadcast Media industry)
September 2001 — April 2002 (8 months)
• Responsible for choosing and writing daily news content, assisting reporters with story selection and proofreading, creating graphics, choosing video, flow of show, managing time and breaking news decisions.
(Public Relations and Communications industry)
February 2001 — September 2001 (8 months)
• Offered clients public relations counsel, wrote press releases, pitched stories to media, created promotional marketing tools including corporate videos, media kits and brochures.
(Public Company; Broadcast Media industry)
December 1999 — January 2001 (1 year 2 months)
• Primary decision-maker for hour newscasts; responsible for choosing news content, writing clear and concise news copy, giving reporters story direction, creating graphics, choosing video, flow of show, managing time and breaking news decisions. Nominated for local Emmy Award.
Bachelor, Business Marketing/Spanish, 1992 — 1996