Neil Davidson

Current

• Strategic Planning Director at theFarm

Past

• Independent Marketing Consultant at Silver Darlings (Sole Proprietorship)
• Managing Partner at WWAV Rapp Collins
• Board Account Director at RKCR/Y&R

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Education

• Brunel University

Connections

67 connections

Industry

Marketing and Advertising

Neil Davidson’s Summary

- Strategic planning for integrated, digital and direct marketing communications.
- Making digital communications work harder for organisations.
- Creating robust strategies for direct/relationship marketing.
- Inspiring creativity.
- Developing advertising, brand and design communications that deliver results.
- Organisational and team management, including financial measures.
- Using advanced communication skills to achieve better results.
- Sector expertise: mobile telecommunications, FS, IT, drinks, automotive, charity, & FMCG.

Neil Davidson’s Specialties:

Brand planning, integrated marketing planning, ATL, direct, relationship and digital marketing.

Neil Davidson’s Experience

• Strategic Planning Director

  theFarm

  (Marketing and Advertising industry)

  October 2005 — Present (3 years 1 month)

  Strategic Director at theFarm, an integrated communications agency specialising in brand, integrated, digital and direct communications. Agency specialises in European telco and youth brands. The agency has offices in London and Prague.

• Independent Marketing Consultant

  Silver Darlings (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

  2003 — 2005 (2 years)

  Working with a range of brand, digital and direct clients, including T-Mobile and Wordtracker.

• Managing Partner

  WWAV Rapp Collins

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  2000 — 2003 (3 years)

  I ran a cross-discipline agency team, with 45 staff, operating as a standalone agency within WWAV. I was responsible for all agency functions, including strategic planning, account management, creative development, client relationships and agency profit and loss (approx £3.5m income). Clients: Toyota, Dell, Carling, RAC, Cancer Research UK, Oxfam, RSPCA and Scottish Friendly.

• Board Account Director

  RKCR/Y&R

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  1997 — 2000 (3 years)

  I was responsible for delivery of account management, creative work and strategy to clients on key advertising accounts: Kronenbourg 1664, Royal Navy and Marines, Crime Prevention, Ford, Danone and Lufthansa.

Neil Davidson’s Education

• Brunel University

  MA Creative Writing,

Neil Davidson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch