Owner, Latitude14
Brazil
Owner, Latitude14
Brazil
Strong focus on usability, user research methods and user centered design. Background on design for print and interactive media. Particularly interested in design for interactive products.
• User research methods
• Information architecture
• Card-sorting
• Wireframes
• Interface Design
• Usability testing
• Cognitive modeling
• Rapid ethnography
• Heuristic evaluation
• Interviewing
• Prototyping
• Scenarios
• User observation
• User research methods for agile development
(Partnership; 1-10 employees; Research industry)
January 2008 — Present (7 months)
latitude14 is a User Centered Design and Usability consultancy company located in Belo Horizonte, Brazil. We are a team of passionate, internationally recognized experts in user centered design, usability, sociology, interaction design, consumer relations, distribution channels and information science.
We help companies understand the local user and build easy to use, simple and effective interactive products and services for the market through user research in Brazil. The objective is to come up with specific usable solutions such as web based products, product interfaces, information systems and computer applications.
(Design industry)
June 2007 — January 2008 (8 months)
I worked with information architecture planning, graphic design and strategy planning for local and international web based projects.
(Graphic Design industry)
October 2006 — June 2007 (9 months)
(Design industry)
January 2006 — November 2006 (11 months)
Interface Design for web
(Design industry)
July 2005 — January 2006 (7 months)
Design for cultural projects
Interaction Design 2008 — 2008
2001 — 2005
• Work exhibition at "8º Bienal de Design Gráfico" in São Paulo (2006)
• Student outstanding of final graduation project at Fumec. (2006)
• Work exhibition at "Mostra Fumec" (2004)
Cognitive psychology, user research, design innovation, usability, new user research methods.
Ixda [ Interaction Designers Associations ]
• Work exhibition at Bienal de Design Gráfico - São Paulo / Brazil (2005)