Graeme Davidson

Current

• Business Development Manager at Equator

Past

• Advertising Sales Exec at PSP
• Sales Executive at Centrica

Education

• Bell College
• The University of Glasgow
• Uddingston Grammar School

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Recommended

2 people have recommended Graeme

Connections

75 connections

Industry

Online Media

Websites

• My Company
• My Blog

Graeme Davidson’s Summary

Working for Equator, I am immersed in all aspects of online marketing plus web design and build.

I have an extensive knowledge all aspects of online marketing, such as SEO, PPC, affiliates, media planning and buying, email, viral and social media. My goals are to provide a strategy for our clients that incorporates all or some of these disciplines to maximise their ROI. Working closely with our clients is an imperative, as we must thrive to be a team - clarifying goals and building ownership across the team so that we are always improving current performance.

My job is to know everything that is going on in the industry and keep myself up-to-date with an developments, which entails a lot of research (and very long hours!). I am the first point of contact for prospective clients, and therefore have to have a comprehensive understanding of all in the digital arena.

This also means that I have spent much time understanding the usability of a website and how this affects the customer journey from landing page to buying. Learning through all the intracisies of how to make your customers click is indeed a tough learning path, yet extremely rewarding in the end.

Graeme Davidson’s Specialties:

Business development, creative insight, SEO, PPC, affiliate marketing, email marketing, viral marketing, media planning and buying, social network marketing, eCRM, e-commerce development, both front-end and back development, maximising online CTR, CR and ROI (ultimately I am all about the bottom line), usability

Graeme Davidson’s Experience

• Business Development Manager

  Equator

  (Privately Held; 51-200 employees; Internet industry)

  November 2006 — Present (2 years)

• Advertising Sales Exec

  PSP

  (Privately Held; 11-50 employees; Publishing industry)

  July 2005 — November 2006 (1 year 5 months)

• Sales Executive

  Centrica

  (Public Company; 10,001 or more employees; CNA; Utilities industry)

  January 2001 — July 2005 (4 years 7 months)

Graeme Davidson’s Education

• Bell College

  HNC, Electronic Engineering (part-time studying), 2006 — 2007

• The University of Glasgow

  Bachelor, Accountancy, 1996 — 2000

• Uddingston Grammar School

  Higher, English - B, Maths - A, Chemistry - B, Physics - C, Economics - B, Biology - C, 1990 — 1996

  Activities and Societies:

  Plus two Certificates Of Sixth Year Studies
  Maths - C and Chemistry - C
  I participated in many clubs at school with a top-heavy slant at sports, playing in the football team, basketball team and competing in long jump and high jump at the Scottish School Sports Days.

Additional Information

Graeme Davidson’s Websites:

• My Company
• My Blog

Graeme Davidson’s Interests:

Football - both playing and watching, networking, drinking (anything really but preferably Stella, Sambuca, a nice red, Belhaven Best), eating out, a fine cuban cigar, playing guitar in a funk band, seeing the world, reading (mostly non-fiction and work-related books), studying, driving fast cars, sleeping

Graeme Davidson’s Groups:

•    Business Development
•    E-Commerce Network
•    Digital Marketing
•    Social Media Mafia

Graeme Davidson’s Honors:

I was presented with an endeavour award in Primary 2 (when I was 6 years old) for friendliness and helpfulness.
In secondary school, I had a short story called "The Murderer's Downfall" published in a newspaper and won another endeavour award for friendliness.
Whilst at Centrica, I won an two all expenses weekend trips for two due to being top salesman - to Dublin and Barcelona.
I also won the 100m at the Tobermory Games on The Isle of Mull. I also met Geoff Capes on the ferry across from Oban. I was 5 years old.

Graeme Davidson’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch