Head of Interpreting Services at CETRA, Inc.
Greater Philadelphia Area
- Current
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- Head of Interpreting Services at CETRA, Inc.
- Past
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- Director of Translation and Interpretation Services at Nationalities Service Center
- Language Communications Consultantat Antonio E. Guerra (Self-employed)
- Strategic Planner/ Executive Producer of Promotions at SAI Marketing, Inc.
- Information Services Editor at Dun & Bradstreet
- Education
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- Temple University
- University of The Arts
- Radnor High School
- Recommended
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1 person has recommended Tony - Connections
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62
connections
- Industry
- Translation and Localization
- Websites
Tony Guerra’s Summary
Language professional with a proven track record in the management, marketing and development of multicultural communications services with more than 12 years of experience.
Tony Guerra joined CETRA in June 2007 as head of the new interpretation division. He holds an MFA from Temple University and a BFA from Philadelphia’s University of the Arts. A native of Havana, Cuba, Tony has been involved with the language services industry since 1994, first as chief editor of Spanish content for Dun & Bradstreet’s Donnelley Directory, then as Education Marketing Manager for NJ based Franklin Electronic Publishers, maker of language hand-held electronic dictionaries, and also as a Strategic Planner for Hispanic Marketing Initiatives at SAI Marketing in Willow Grove. In 2001 he became a language services and communications consultant, specializing in Spanish legal, medical and labor translations, interpretations and communications for law firms, hospitals, corporations and language agencies until 2005, when he assumed the position of Director of Translation and Interpretation at Nationalities Service Center in Philadelphia. Tony is listed on the state registry of Pennsylvania Court Interpreters. His e-mail is tony@cetra.com
Tony Guerra’s Specialties:
Specialties include but are not limited to translation, interpretation, localization, proofing and editing, voice-overs, and transcriptions, in a variety of disciplines and industries.
Tony Guerra’s Experience
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Head of Interpreting Services
CETRA, Inc.
(Privately Held; 11-50 employees; Translation and Localization industry)
June 2007 — Present (1 year 7 months)
Collaborated with executive team to successfully launch CETRA's Interpreting Division.
Established and documented Policies and Procedures
Identified, documented and implemented best practices.
Supervised & managed interpreting operations, personnel, resources & billing.
Recruited, trained, monitored and evaluated qualified interpreters, adding language capabilities as needed to meet department’s growing workload.
Adhered to regulatory requirements,external laws and accreditation standards.
Identified and acquired interpreting equipment and latest technology to meet clients' demand.
Worked with marketing and sales team in developing and executing strategies to reach new clients and industries, as well as expand intepreting division's suite of services and capabilities. -
Director of Translation and Interpretation Services
Nationalities Service Center
(Non-Profit; 11-50 employees; Translation and Localization industry)
November 2005 — March 2007 (1 year 5 months)
Accomplishments included streamlining department operations, developing and implementing an effctive marketing plan and growing the department's revenue by 30%.
Responsibilities included Departmental Operations:
Supervised & managed operations, staff, information & billing systems.
Devised and maintained quality control measures pertaining to infrastructure, language services and support personnel, and customer relations/satisfaction.
Managed all department communications with customers, interpreters and translators.
Recruited trained, monitored and evaluated qualified interpreters and translators as needed to meet department’s workload.
Developed written policies, weekly reports, and attended weekly meetings.
Worked with management team to evaluate pricing, expenses and net income.
Submitted financial reports.
Upgraded Operations to remain current with industry software, legislation, policies and trends. -
Language Communications Consultant
Antonio E. Guerra (Self-employed)
(Self-Employed; 1-10 employees; Translation and Localization industry)
2001 — 2005 (4 years)
Hispanic communications services, offering language and cultural bridges between Hispanic populations and American businesses / organizations. Services included translations and interpretations (consecutive, liaison), as well as training, conferences, transcripts, creative copy, voice-overs and focus groups. Served primarily legal, medical, financial, labor, promotional industries.
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Strategic Planner/ Executive Producer of Promotions
SAI Marketing, Inc.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1999 — 2001 (2 years)
Key player in all ideation, development, and execution of experiential marketing programs in 7 top national Hispanic markets for major spirits company, creating award winning promotions (Silver Reggie Award from PMA). As executive producer, hired and managed Latino talent, copywriters, outsource services, and community relations. Led grass roots marketing efforts by securing and sustaining long-term relationships within Hispanic communities and accounts.
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Information Services Editor
Dun & Bradstreet
(Public Company; 5001-10,000 employees; DNB; Information Services industry)
1994 — 1997 (3 years)
Tony Guerra’s Education
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Temple University
MFA, 1989 — 1991
Awarded Temple University Fellowship, graduated Suma Cum Laude
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University of The Arts
BFA, Illustration, 1970 — 1974
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Radnor High School
Diploma, College Prep, 1966 — 1970
- Activities and Societies:
- Art Club, Drama Club, Radnor High School Scholarship Fund
Additional Information
Tony Guerra’s Websites:
Tony Guerra’s Interests:
Linguistics, arts, all things Cuban and Latin American, genealogy, gastronomy, wines, gardening, all beaches
Tony Guerra’s Groups:
American Translators Association, National Association of Judiciary Interpreters and Translators, Delaware Valley Translators Association, PA Registry of Court Interpreters
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American Translators Association -
CETRA Language Solutions
Tony Guerra’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
