Jenna Mattefs

Current

• Associate Media Planner at Digitas

Past

• Intern at Ingenex Digital Marketing
• Intern at LatinWorks

Education

• University of Michigan

Recommended

2 people have recommended Jenna

Connections

93 connections

Industry

Marketing and Advertising

Websites

• Brickyard Blog

Jenna Mattefs’s Summary

I started college in the School of Art and Design at the University of Michigan, and obtained a degree in Communication Studies. After deciding to pursue a career in advertising, I sought experience by joining advertising clubs, creating logos and campaigns for organizations, and interning in a traditional advertising agency and a digital marketing agency. After realizing the opportunity that lies within the growing online market, I landed my first job at Digitas :)

Jenna Mattefs’s Experience

• Associate Media Planner

  Digitas

  (Public Company; 1001-5000 employees; DTAS; Marketing and Advertising industry)

  May 2008 — Present (8 months)

  -Plan for upcoming campaigns using tools like @Plan and ComScore
  -Set up campaigns
  -Invoice partner sites, keep track of year & monthly budgets in Flowcharts
  -Pace monthly impressions delivered & clicks recorded for sites and placements using DART

• Intern

  Ingenex Digital Marketing

  (Privately Held; Marketing and Advertising industry)

  January 2008 — May 2008 (5 months)

  • Conducted a competitive analysis for Seasonals Dog Diaper Pants, discovered consumer insight from online testimonials, searched for credible sites to link with, & produced a brand personality profile
  • Posted online press releases for b’drizzled Gourmet Popcorn to increase awareness of web site & discovered credible sites for the www.bdrizzled.com to link with
  •Evaluated the MealMixer.com web site, found credible blogs to link with, & pitched to individual blogs to increase publicity about www.mealmixer.com

• Intern

  LatinWorks

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

  • Analyzed creative briefs for all LatinWorks brands to find shared consumer characteristics
  • Categorized past brands by industry, number of years worked with, & if national or local
  • Organized brand & consumer findings to describe LatinWorks’ image as a brand & presented findings in a speech to the entire agency

Jenna Mattefs’s Education

• University of Michigan

  2004 — 2008

  Activities and Societies:

  Michigan Advertising and Marketing (MAM)
  Michigan Club Tennis Team

Additional Information

Jenna Mattefs’s Websites:

• Brickyard Blog

Jenna Mattefs’s Interests:

tennis, working out, Michigan football

Jenna Mattefs’s Groups:

Ann Arbor Ad Club
American Advertising Federation
Michigan Club Tennis

•    Ann Arbor Ad Club (A2AC)

Jenna Mattefs’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch