Owner, Strategic Marketing & Public Relations
Charleston, South Carolina Area
- Current
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- Connection Maven at Strategic Marketing & Public Relations (Sole Proprietorship)
- Past
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- VP, Marketing at Summerville Homes, LLC
- Member at Center for Women
- Senior Account Executive at Cognetix Advertising and Marketing
- Owner, Consultant at Strategic Marketing and Public Relations (Sole Proprietorship)
- Director of Public Relations at Bishop Gadsden
- Director of Business Development at Maverick Southern Kitchens
- Executive Director at Charleston Area Arts Council
- Education
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- College of Charleston
- Recommended
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4 people have recommended Cheryl - Connections
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70
connections
- Industry
- Marketing and Advertising
- Websites
Cheryl Smithem’s Summary
Cheryl Van Landingham Smithem’s career encompasses a variety of marketing, public relations and advertising areas, including account management, public relations and marketing for diverse industries. From tourism, hospitality, fine dining and restaurants, homebuilding, continuing care retirement communities, interior design to a wide variety of the arts and arts management.
She has served as Vice President, Sales and Marketing for Summerville Homes, LLC a regional volume homebuilding company in the southeastern United States and is the Connection Maven for a number of clients in Charleston, SC. Her primary expertise is the development of marketing and public relations plans. She has expertise in developing intriguing promotions to drive short term sales as well as expertise in providing research to assist with the evaluation brands, products and position. She has in-depth knowledge of the following markets Charlotte, NC; Greenville, Columbia, Charleston, Myrtle Beach, Aiken, SC; and the Gulf coast of Florida.
Cheryl Smithem’s Specialties:
**Public relations campaign development, marketing, media relations, event management, budget planning / management, strategic planning, brand development and management, concept development, and collateral development
**Media planning / purchase / placement
Cheryl Smithem’s Experience
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Connection Maven
Strategic Marketing & Public Relations (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
January 2008 — Present (7 months)
Strategic Marketing and Public Relations provides experienced counsel to all categories and types of business. Our services include the development of marketing plans, public relations plans, strategic planning, brand development, and e-media development.
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VP, Marketing
Summerville Homes, LLC
(Privately Held; 11-50 employees; Construction industry)
April 2007 — February 2008 (11 months)
• Plan marketing, communications, advertising, and public relations activities for local volume home builder with more than 19 communities across South Carolina
• Product development, positioning and future growth
• Develop and manage marketing budgets
• Reports to financial partners
• Research, understand sales environment
• Develop marketing promotions to optimize sales
• Analyze customer sales data
• Manage marketing partnerships
• Supervise work by outside ad agency
• Negotiate advertising contracts and placements
• Media Relations
• Direct work activities of Director of Marketing
http://www.summervillehomes.org -
Member
Center for Women
(Marketing and Advertising industry)
2005 — 2008 (3 years)
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Senior Account Executive
Cognetix Advertising and Marketing
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2004 — April 2007 (3 years 4 months)
• Manage accounts for clients
• Plan marketing campaigns that achieve overwhelming success in highly competitive markets while continually maximizing the client’s investment and generating profit for agency.
• Research and contract media placements on clients’ behalf
• Plan and manage clients’ budgets
• Brief agency's creative team on clients’ needs and provide direction
• Create highly successful public relations campaigns
• Develop relationships and pitches to acquire new accounts.
http://www.cognetixllc.com -
Owner, Consultant
Strategic Marketing and Public Relations (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Public Relations and Communications industry)
2001 — 2007 (6 years)
• Established and ran one person agency
• Strategic advertising, marketing & public relations counsel to clients; service professionals, hospitality companies, restaurants, fine artists, retail businesses
• Created & implemented advertising / marketing / communication plans; public relations plans for clients
• Wrote press releases, pitches & queries for major publications to gain publicity for clients, achieved national publicity for clients in their targeted publications
• Wrote copy for clients’ materials
• Directed the design of client collateral, including corporate identity packages, advertising, messaging, and websites
• Negotiated & purchased media time (print, broadcast including radio and television) & space for clients
• Account development and account management advertising / marketing / creative design firms; Creative Projects Group & Cognetix, LLC
• Business development, account management for Loyalty Marketing Networks -
Director of Public Relations
Bishop Gadsden
(Non-Profit; 201-500 employees; Consumer Services industry)
2002 — 2004 (2 years)
Bishop Gadsden is one of the country's premiere continuing care retirement communities. As the Director of Public Relations, I developed advertising materials, community outreach programs, pitched stories, wrote press releases, developed high quality media relations with national, local and regional media. http://bishopgadsden.org/
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Director of Business Development
Maverick Southern Kitchens
(Privately Held; 51-200 employees; Restaurants industry)
1995 — 2001 (6 years)
Developers of Slightly North of Broad, High Cotton and The Village Post House. Others now out of business or sold include L'Attitude South, Heron Park Grille, Elliott's on the Square, and Slightly Up The Creek. I developed the Maverick Collection program during my term with the company and provided all marketing communications and established and managed sales for the off premises catering company.
http://www.mavericksouthernkitchens.com -
Executive Director
Charleston Area Arts Council
(Non-Profit; 1-10 employees; Arts and Crafts industry)
1990 — 1995 (5 years)
Service bureau for arts organizations and artists. The organization provided technical assistance and guidance to emerging organizations and artists. Seminars supported professional development of artists.
Cheryl Smithem’s Education
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College of Charleston
BFA, Fine Arts, 1974 — 1977
- Activities and Societies:
- Delta Delta Delta, Chorus
Additional Information
Cheryl Smithem’s Websites:
Cheryl Smithem’s Interests:
The creative process, one to one marketing, database CRM uses for marketing, customer service and how it affects marketing. Marketing new homes. Marketing restaurants. Writing poetry and singing to the lovely guitar strains of my husband's hand-built guitar, Hanna. (btw,she has her own website: http://www.smithem.com/hanna/hannamain1.html )
Cheryl Smithem’s Groups:
Society of Industry Leaders
Charleston Center For Women
Former board member of:
Charleston Symphony Orchestra
Creative Spark
South Carolina Poetry Society
Print Studio South
Junior League of Charleston
Little Oak Island Condo Owners Association
Preservation Society of Charleston
Historic Charleston Tour Guide
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Creative Professionals member -
Public Relations and Communications Professionals member -
HARO--Help A Reporter Out member
Cheryl Smithem’s Honors:
Gibbes Museum of Art Volunteer of the Year
Cheryl Smithem’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
