David Rosenberg

Current

• Director of Emerging Media at J. Walter Thompson

Past

• Account Director at OWNP
• Marketing Manager at Campus Interaction

Connections

58 connections

Industry

Marketing and Advertising

David Rosenberg’s Summary

David Rosenberg is the Director of Emerging Media at JWT in New York. Having been at JWT for three years, David’s group focuses on social media marketing, gaming and mobile programs that utilize new media technologies to deliver strategic branding solutions for all national and global roster clients. Other JWT responsibilities include creating strategic partnerships and fully integrated programs such as the Clio and Effie winning and Emmy nominated, Domino’s Pizza and eBay program ‘Anything Goes’. In addition, David constructed the marketing wire frame for ‘The Nursery’ (thenursery.tv), a creative incubation and experimentation lab that produces original animation content in order to aggregate audiences on and offline. In January 2006, David began establishing business relationships with new media companies and was able to open one of the earliest content distribution ‘paid-stores’ in a partnership with Google Video and later a content revenue share program with YouTube. David serves on the Emmy Awards nominating committee for the National Television and Arts and Sciences - Technology and Engineering category (specifically in the Video Gaming area). He also served as a presenter at the Emmy Awards Ceremonies in 2007 and 2008. David sits on the WPP North American Gaming Advisory Panel, contributes to JWT corporate new business projects and leads periodic corporate initiatives including a viral program launched in partnership with The Huffington Post. Prior to JWT, David lived and worked in San Francisco for eight years and finished up as Account Director on Electronic Arts’ flagship brand EA Sports for Odiorne Wilde Narraway + Partners/See Advertising.

Business in China is something I am ready to discuss.

David Rosenberg’s Specialties:

Social Media Marketing, New Media, Digital, Video Games, Mobile, Strategic Partnerships, Business Development, Search Optimization, Technology, Management

David Rosenberg’s Experience

• Director of Emerging Media

  J. Walter Thompson

  (Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)

  June 2005 — Present (3 years 7 months)

• Account Director

  OWNP

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1997 — 2005 (8 years)

  Managed EA Sports account for Electronic Arts.

• Marketing Manager

  Campus Interaction

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  June 1995 — September 1997 (2 years 4 months)

  Interactive kiosks placed on college campuses nationwide.